5 episoder
BrandKramp™ Aileen Casey
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- Økonomi
Your brand is more than its visual identity—it's the emotional connection people have with your business, whether they're your customers, employees, or coworkers.
When there's a gap between your brand and your business, you’re having a BrandKramp™ and it can seriously impact your bottom line.
Join us as we dive into how to spot, fix, and recover from a BrandKramp™.
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Navigating Ownership in AI-Generated Creative Content
In this episode of BrandKramp™ Aileen Casey and Attorney Matt Patterson explore the current legal considerations and debates surrounding the ownership of AI-generated content.
They discuss the challenges in determining authorship and attribution, the evolving nature of AI algorithms, and the potential for infringement. The conversation also touches on the importance for content creators to review terms of service for any AI tools they use, keeping detailed records, and customizing AI-generated content to add value and make it unique.
Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com -
Amina Takes The Wheel I About AileenDesigns & BrandKramp™
Aileen Casey, owner and founder of AileenDesigns, shares her journey of starting her own business and the challenges she faced in transitioning from corporate America.
Aileen emphasizes the need for a strong brand personality and the importance of understanding the client's vision and goals. She also discusses the disconnect between brand marketing and sales marketing and the impact of leadership on branding.
Amina Rostamovich, a design and marketing assistant, shares her perspective on branding and the joy of problem-solving in marketing. They both express their excitement for the BrandKramp™ podcast and the opportunity to help businesses overcome BrandKramps™.
Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com -
The fish stinks at the head
We’ve all had them. Bad bosses that suck the life out of you and your co-workers. Their ego, hidden agendas, backstabbing, inability to communicate. Makes me sick to my stomach just thinking about it.
You and your co-workers get outside of the office and all you do is complain about your job and the company you work for to anyone who will listen. What impression are you leaving about the company you work for? Yup, this is a big old BrandKramp™ and the topic of today’s podcast – when the fish stinks at the head, and what you can do about it!
Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com -
Why Trademarks Matter
In this episode we talk to IP Attorney Matthew Patterson about the value of applying Trademarks.
Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com -
Sales & Marketing Do Mix
In this episode we explore 3 ways you can integrate your brand values with your sales process to generate more leads and close the sale.
Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com