64 episodes
Bright Minds of eCommerce Podcast Bright Minds of eCommerce
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- Økonomi
The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.
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Designing a life you love with Christine Innes from The Corporate Escapists
In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love.
In today's episode, you'll learn:
The power of storytelling in business
The importance of mindset
Building community and connection
Free vs paid stories in advertising
Content repurposing
The Moment Theory
Importance of authenticity in eCommerce
Embracing the ever-evolving business journey.
Links from the show:
Bright Red Marketing Episode 64
The Corporate Escapists Podcast
The Corporate Escapist Website, Instagram, and Facebook
Podcast Recommendation: Online Marketing Made Easy, Manifestation Babe
Book Recommendation: Think Like a Monk by Jay Shetty
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Maximising your eComm photography with Catherine Abe from CollabArts
In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends.
In today's episode, you'll learn:
Importance of consistency in branding
Achieving professional quality with lighting
Repurposing content for maximum impact
Drawing inspiration from Art for unique content
Emerging trends in photography and videography
Diversifying content for eCommerce success
Links from the show:
Bright Red Marketing Episode 63
Building Beauty Brands Podcast
Collabarts Website, Instagram, Facebook, and TikTok
Podcast Recommendation: The Diary of a CEO by Steven Bartlett
Book Recommendation: Unreasonable Hospitality by Will Gidara
Special Offer: 10% off all services
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A Breakdown of Meta's Advantage Plus Suite
In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads.
In today's episode, you'll learn:
The different elements of the Advantage Plus suite:
The Advantage Plus Shopping
Advantage Campaign Budget
Advantage Plus Audiences
Advantage Plus Placements
Advantage Plus Creative
The pros and Cons of each of these
The future of Advantage Plus Suite
Links from the show:
Bright Red Marketing Episode 62
Book a free strategy session
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Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff
Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness.
And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.
In today's episode, you'll learn:
Creation of Only the Sweet Stuff
Key metrics for eCommerce success
Navigating TikTok for business
The importance of community building
Daily habits for business success
Special offer for listeners.
Links from the show:
Bright Red Marketing Episode 61
Only the Sweet Stuff Website, Instagram, Facebook, and TikTok
Podcast Recommendation: The Diary of a CEO by Steven Bartlett
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Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications
In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.
In today's episode, you'll learn:
The role of PR in eCommerce
Strategies for effective PR
Differentiating between PR and marketing
Handling PR challenges
The importance of crisis management
Tracking PR success
The value of PR.
Links from the show:
Bright Red Marketing Episode 60
Eden Communications Website, Instagram, and TikTok
Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale
Podcast Recommendation: Not Too Cool 4 School by Dylan Howard
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From Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr Pet
In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion.
In today's episode, you'll learn:
Identify Market Trends: Recognising shifts in consumer behaviour and market demands is crucial for business success.
Transitioning to Entrepreneurship: Starting a business requires humility, perseverance, and adaptability, especially when transitioning from corporate roles.
Innovation in Product Development: Prioritize science-backed ingredients and innovative formulations to create effective products that address market needs.
Adapting Marketing Strategies: Utilize both organic and paid marketing channels, adapting strategies to resonate with the target audience.
Sustainable Practices: Incorporating sustainable practices, such as eco-friendly packaging, not only aligns with consumer values but also fosters brand loyalty.
Patience in Product Development: Patience and perseverance are essential in overcoming challenges during product development, ensuring the final product meets quality standards.
Links from the show:
Bright Red Marketing Episode 59
Leadr Pet Website, Instagram, and TikTok
Book Recommendation: The Hard Thing About Hard Things by Ben Horowitz
Podcast Recommendations: How I Built This with Guy Raz and On Purpose with Jay Shetty
UGC Platform Recommendation: Tolstoy
Special Discount Code: Leadr20
See omnystudio.com/listener for privacy information.