Bringing Business to Retail Salena Knight

If you're like most independent retailers and e-commerce store owners, SEO can feel like a never-ending battle. No matter how hard you optimize your site, tweak your content or experiment with keywords, it seems like the big brands always outrank you. In this episode, that's all about to change.
My guest Amanda King, is sharing the insider SEO secrets that will level the playing field.
Amanda is a leading search engine optimization expert. She's worked with some of the largest brands and retailers optimizing their online presence - and in this podcast, she's finally spilling all their best-kept tricks. 
You'll learn how to hack the hidden structures within platforms like Shopify to skyrocket your rankings. 
Amanda will show you exactly how to manipulate categories, collections, and product pages to fool Google into thinking you're a bigger player. She'll also reveal how to leverage user-generated content like reviews to rank for highly competitive keywords. 
Plus, you'll discover the one sneaky trick that Google has publicly denied but Amanda knows for sure works!!!
Don't let the big brands keep these strategies to themselves. It's time to take back control and get found online just like the huge retailers. Tune in to discover the insider SEO secrets that will boost your traffic and sales today.
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SEO for eCommerce with tips for category and collection pages. 0:02
Optimizing collection pages for e-commerce sites, with a focus on relevant content and customer needs. 7:49
SEO strategies for e-commerce websites, including internal linking and content optimization. 12:12
Using AI to rewrite product descriptions for e-commerce brands. 18:41
Optimizing Shopify stores for search engines using structured data, prioritizing product URLs, and leveraging content details. 24:27
Optimizing Google Shopping listings for promotions and reviews. 31:19
SEO strategies for e-commerce businesses. 39:48
Full article: https://salenaknight.com/seo-strategies-the-big-brands-dont-use-but-you-should-amanda-king/

Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up.
I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearance to the next level with bundles, mystery, and gamification. The results? Over $7k in the first hour! She crushed it. But it wasn't all smooth sailing - she had to get real with herself about staffing as the biz grew.
What I love most is that Rebecca is always looking to improve. She's not afraid to admit when she needs help either. Her insights will have you feeling inspired to level up your store too.
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Promotions and inventory management with a retailer who received a five-star review. 0:02
Opening a fabric shop, husband's support, and personal growth. 5:06
Body image and clothing fit, with a focus on tailoring and self-expression. 10:53
Sustainable fashion, fabric sourcing, and opening a physical store. 15:48
Adapting to online retail during COVID-19 lockdown. 20:44
Challenges faced during COVID-19 pandemic and how a sewing business adapted and grew. 25:08
Business ownership and seeking help to overcome challenges. 30:29
Preparing for a warehouse clearance sale, using gamification and email marketing to attract customers. 42:28
Marketing strategies for a fabric store during a sale event. 48:31
The success of a clothing sale and the importance of changing stock to keep customers engaged. 53:16
Setting goals and overcoming slumps in business. 57:32
Marketing strategies for a small business, including email marketing, promotions, and gamification. 1:02:54
Leadership, growth, and systems for business success. 1:08:45
 
Full episode: https://salenaknight.com/rebeccas-5-5-promo-you-need-to-copy-rebecca-harper/

As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm..
 
But I have good news!
 
Your competition is cutting back...
 
Which means YOU have the chance to acquire (poach?) more customers and market share.
Want to know how?
 
Then this is an episode you can't miss.
In this episode, I'm sharing strategies that are wokring in the current economic climate, to bring in more sales.
I'll reveal how one of our retailers completely changed their game by gamifying their entire sale process.
Their results? Off-the-chart sales and raving fans.
 
You'll be itching to try it yourself!
How Big brands have perfected the customer experience and you can use their makret research to implement what works. Find out what Rolex is doing behind closed doors 9and you can too) to build unshakeable loyalty.
And if ads aren't working for you, get ready to boost profits without more spend. A simple tweak could save you thousands each month. This isn't your average podcast it's a masterclass on marketing like a pro even in tough times. Walk away with FOUR impactful ideas you can start using today.
 
Moving house, outbid at auction, more time to prepare for sale. 0:02
Personalized marketing recommendations for businesses. 2:23
Personalized marketing and customer experience. 6:50
Personalized customer service and targeted ads for small businesses. 10:53
Abandoned carts and interactive experiences in e-commerce. 16:50
Gamification and loyalty programs in marketing. 21:39
Marketing strategies for independent retailers during economic downturns. 27:25
 
For full show notes, visit  https://salenaknight.com/4-tactics-working-right-now-to-drive-more-sales/

My coconut body wash does more than make me feel like I’m going on holiday. 
It also showcases a number of ways that business owners could be increasing their profits.
That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including something I’ve personally struggled with and had to overcame to make my business boom.
Listen to this week’s podcast as I discuss the 7 things that a business owner can do to increase their profits without losing customers. (You could be doing some of them RIGHT NOW!)

Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity.
Yes, business is challenging but with every challenge comes opportunities, and in this podcast, I focus on how and why business owners should be jumping on those rather than blaming the economy or buying into the media’s doom-and-gloom.
Discover how I’ve shifted my own mindset to seize opportunities and some of the business opportunities waiting for you.

Want to know the secrets to getting 25 times your money back from Google Ads? 
Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. 
He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. 
I grill Raj on their specific tactics, from keyword research to site changes to budget allocation. 
You'll be on the edge of your seat learning new tools and techniques to boost returns. 
Did you know dynamic campaigns could transform results? 
Find out just how on this episode, along with actionable tips to up your game against competitors. Don't miss my informative discussion with Raj - you'll leave with strategies to take your Google Ads to the next level and grow your bottom line.