Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting‪)‬ Big Podcast

Thinking about doing a co-hosted podcast? Want to make your co-hosted podcast better? This episode of Build a Big Podcast is for you!
Most people who listen to Build a Big Podcast are familiar with Dave Jackson from School of Podcasting. And if you know School of Podcasting, you may know another podcast with Dave Jackson, Ask the Podcast Coach.
Jim Collison co-hosts Ask the Podcast Coach. 
Jim Collison is a seasoned podcaster and technology enthusiast also known for his involvement with Gallup, helping individuals and organizations maximize their potential through strengths-based development.
I've brought him on Build a Big Podcast to talk about co-hosting ... and we go deep.
We talk about:​
The Value of Co-Hosting David Hooper's Preference: Believes co-hosting leads to a more relaxed and comfortable listening experience Jim Collison's Perspective: Emphasizes being genuine, consistent, and the significance of practice in co-hosting Evolution of Ask the Podcast Coach Development of Inside Jokes and Consistent Elements: Examples of elements that engage the audience and foster community Use of Audio vs. Video: Discussing the pros and cons of each medium Acknowledging and Involving the Audience: Importance of making the audience a part of the show Motivation and Rewards in Podcasting Partnerships Financial and Non-Financial Rewards: Discussing sponsorships, super chats, and Patreon Recognition and Matching Effort to Rewards: Ensuring the work matches the recognition and rewards Secondary Payoffs: Importance of non-financial incentives like community and recognition Financial Incentives Debate: The discussion on how financial accountability can motivate quality Reflections and Learnings from the Past Jim Collison's Reflections: Would not change anything about his podcasting journey David Hooper's Comparison: Compares relationships to co-hosting experiences Importance and Dynamics of Co-Hosting Comparison to Ballroom Dancing: Co-hosting dynamics where one leads and one follows Role of the Co-Host: Jim's role compared to Ed McMahon or Robin Quivers Impact of Different Co-Hosts: How different individuals change the show's dynamics Interviewing and Interacting with Guests: Comparing regular co-hosts to unknown guests Handling Live Shows and Audience Interactions Impact of Live Shows: Similarity to live medical procedures Missing Co-Hosts and Audience Energy: Importance of interactions and the dynamic it brings Challenges of Podcasting: Lack of instant feedback and uncertainty about audience reach Show Preparation Approaches Spontaneous vs. Structured Topics: Preferences for episode podcast episode preparation Maintaining Freshness and Inspiration: Strategies to keep the podcast engaging over time Finding and Testing Good Co-Hosts
Appreciation for Co-Hosts: Expressing admiration for each other’s dedication and enthusiasm Random Opportunity and Active Pursuit: Combination of luck and effort in finding a good co-host Compatibility and Trial Periods: Advice for assessing co-host compatibility Managing Chat Rooms and Audience Conduct Handling Negative Behavior: Challenges of managing chat rooms Role of Controversy: The impact and limits of controversial topics Diversity in Podcasting Diverse Guests and Perspectives: Importance of gender, sexual orientation, and varied viewpoints Challenges in Achieving Diversity: Overcoming the lack of diversity in certain spaces Podcasting Responsibilities and Rewards
Host vs. Co-Host Roles: Discussing the different responsibilities and rewards involved Strong Partnerships: The importance of support in partnerships Establishing Clear Co-Hosting Agreements Benefits and Challenges: Long-term co-hosting agreements and interview format limitations Monologue Podcasts: Why they may lack appeal Finding a Great Co-Host: Importance of clear agreements and proactive searching Experimentation and Fun in Podcasting Happy Accidents and Sponsorships: Example of succ

Boost your podcasting game with marketing insights, tools for guest agreements, sound tips, and productivity hacks from the latest episode of Build a Big Podcast!
Key Themes
Podcast growth strategies Post-production and editing Audience engagement tips Marketing insights from Marvel Studios Useful podcast tools The importance of clear agreements, for co-hosts, guests, and podcast sponsors Topics covered in this episode:​
Podcasting Lesson from Marvel Studios: Insights into how Marvel uses motion capture technology and how it relates to podcasting postproduction How Sound Works for Podcasters: Explanation of sound dynamics and tips for avoiding unwanted noise during recordings Subtraction by Derek Sivers: Discussion on focus and productivity, highlighting Derek Sivers' philosophy of saying no to distractions Free Tool for Guest Agreements: Introduction to a tool for collecting electronic signatures on guest agreements to avoid future misunderstandings Challenges with Time Zones: Keeping track of time zones and mention of using automated booking tools to simplify scheduling Episode Timestamps
04:14 Facade over actor's expressions in film industry (and your podcast) 08:50 Leaf blowers and podcasters - a lesson in sound 11:51 Eating too much? 13:45 A quality mic and quiet environment 18:09 Podcasting tools for audience building and monetization The Newsletter for Podcasters
Big Podcast Insider - Weekly Podcasting Newsletter ​
This episode of Build a Big Podcast is brought to you by Riverside ...​
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​
About this episode of Build a Big Podcast:​
This is the audio companion to Issue 182 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​
Want more help growing your podcast audience?
Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

     

In this episode of Build a Big Podcast, David Hooper discusses the importance of creativity over constant upgrades in podcasting equipment and shares valuable insights on creating viral content and effective public speaking for podcasters.
Key Themes
Upgrade: Software and equipment improvements Content Creation: Writing books, viral content Public Speaking: Tips for engaging presentations Humor: Effective use in podcasting Equipment: Budget-friendly podcast studio setup Podcast Growth: Tools for audience expansion Coaching: Personalized podcasting guidance Topics covered in this episode:​
Upgrading software and equipment for podcast production Writing and publishing multiple books in a short timeframe The importance of grabbing attention and delivering on promises for viral content 10 Rules of Public Speaking and how they can apply to podcasting Embracing spontaneity and humor in podcasting to keep the audience engaged Using a $100 podcast studio setup for budget-friendly podcast production Episode Timestamps
05:14 Creating a good podcast setup with a tight budget 06:36 Minimal equipment upgrades force you to focus on functionality 10:40 Choose your friends wisely 15:21 "Overplanning" your podcast can hinder spontaneous and interesting conversations 17:08 Stay flexible, trust yourself, embrace humor 20:59 Old-school marketing toolkit for podcast growth - get it free! The Newsletter for Podcasters
Big Podcast Insider - Weekly Podcasting Newsletter ​
This episode of Build a Big Podcast is brought to you by Riverside ...​
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​
About this episode of Build a Big Podcast:​
This is the audio companion to Issue 181 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​
Want more help growing your podcast audience?
Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

     

Discover essential podcasting tips, lessons from Steve Albini, and advice on guest selection, marketing, and monetization in this episode of Build a Big Podcast!
Key Themes
Audience growth strategies Guest pitches Integrity of podcast content Monetization methods Counterfeit podcasting equipment Steve Albini's lessons for podcasters Topics covered in this episode:​
Podcasting Advice from the Bible Belt: Insights into using traditional media techniques for modern podcasting. Steve Albini's Lessons for Podcasters: Key takeaways from the renowned audio engineer’s advice and how it applies to podcasters. 34 Ways to Make Money as a Podcaster: Various monetization strategies for podcasters and creators with practical examples. Dealing with Mismatched Guest Pitches: How to handle and decline guest pitches that do not align with your podcast’s theme or audience. The Importance of Podcast Integrity: Maintaining relevance and consistency in your podcast content and guest selection. Avoiding Fake Equipment: A warning about counterfeit Shure microphones and advice on ensuring you purchase authentic gear. Creating Authentic Content with Urgency: Discussing the balance between high-quality production and the raw performance captured in podcasting. Episode Timestamps
04:57 Podcasters accept mismatched pitches all the time 06:44 Reject unrelated podcast proposals to maintain quality 11:37 Lo-fi podcasting with Shure SM58 mic 13:17 Chasing money may not attract podcast listeners 17:05 Speakers (like podcasters) need to adapt to uncertainty 20:51 Phone calls, screening, and messages left behind 23:42 Vocaster mic and interface for $100 26:18 Subscribe at bigpodcast.com/subscribe for latest episodes The Newsletter for Podcasters
Big Podcast Insider - Weekly Podcasting Newsletter ​
This episode of Build a Big Podcast is brought to you by Riverside ...​
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​
About this episode of Build a Big Podcast:​
This is the audio companion to Issue 180 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​
Want more help growing your podcast audience?
Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

     

David Hooper dives into the details of the Focusrite Vocaster One and Vocaster Two Studio setups, offering insights into their usage, features, and how they can enhance your podcasting experience.
Key Themes
Comparison of Vocaster One and Two Studios Benefits of Focusrite's audio interfaces Practical podcasting gear setup suggestions Impact of microphone choice on audio quality Automating audio settings with Focusrite Vocaster interfaces Portable podcasting equipment for remote interviews Topics covered in this episode:​
Overview of Focusrite's Vocaster One and Vocaster Two Studio interfaces and their features Comparison of Vocaster One and Vocaster Two microphones with popular models like Shure's SM58 and SM7B Discussion on the build quality, affordability, and suitability of Vocaster mics for beginners and professionals Explanation of the podcasting setup used by David Hooper for this episode, including the use of Audacity and not using a noise gate or compressor Insights on the automatic gain control feature of Vocaster interfaces and how it optimizes recording levels automatically Want a Focusrite Vocaster?
Vocaster One Vocaster Two Want more help growing your podcast audience?
Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

     

Discover the secrets of powerful podcasting with tips on audience growth, monetization, effective use of feedback, and the latest podcasting tools to make a podcast people care about.
Key Themes
Tom Petty's insights on podcasting Audio quality and technical troubleshooting for podcasters Utilizing riverside.fm for podcast recording Listener retention differences: Apple vs Spotify Strategies for conducting impactful podcast interviews Benefits of receiving and acting on feedback from listeners Tools and tips for podcast monetization Topics covered in this episode:​
The importance of listener retention on different podcast distribution platforms, like Apple and Spotify. Strategies for preparing for podcast interviews, including the value of pre-interview calls. Tips on using YouTube's community posts to enhance podcast visibility and engagement  Discussion on whether the world needs more podcasts and self-reflection for podcasters Podcasting insights from Tom Petty's approach to not boring the audience and getting to the point The use of AI tools in automating podcast summaries and feedback collection Episode Timestamps
04:37 Tom Petty and podcasting 07:08 Consider if the world needs your podcast 11:22 Leverage long podcasts on YouTube using built-in tools 13:26 Uncovering unique podcast content from guests 18:46 Free Swiss Army Knife of podcasting 19:39 Audio Monetization Program for podcasters The Newsletter for Podcasters
Big Podcast Insider - Weekly Podcasting Newsletter ​
This episode of Build a Big Podcast is brought to you by Riverside ...​
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​
About this episode of Build a Big Podcast:​
This is the audio companion to Issue 179 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​
Want more help growing your podcast audience?
Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)