17 episodes
Building Leadership Brands Lisa Perry
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- Økonomi
Welcome to Building Leadership Brands, the podcast where I help companies achieve market transformation by sharing strategic brand strategies to integrated marketing campaign approaches that drive double-digit growth and awareness. Join me as I explore key topics that will elevate your brand and resonate with your audience. In each episode, I explore your unique point of difference, mastering the art of meeting customer needs and wants and outperforming your competition. Tune in for insightful discussions and actionable tips to create a leadership brand that stands out and stays ahead of the c Support this podcast: https://podcasters.spotify.com/pod/show/lisa_perry/support
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Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Companies that can tap into an emotional connection with their customers, benefit from greater loyalty and ROI. This emotional connection starts with your brand essence.
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What’s The Secret Power That The Most Loved Brands Have? Their Personality
Brands just like humans have personality traits that help make them relatable, mirroring the characteristics you value. Let’s explore further what a brand personality is, why a brand personality matters, and how to create your brand personality.
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#1 Rookie Mistake You Don’t Want To Make In Your Messaging
Here are four strategies to ensure your brand messaging hits the mark with your audience.
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Desperate vs Dialed In: Which Companies Got Emotional Branding Right?
Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling. Which brands do you think got emotional branding right?
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Why “Buy My Product” Looks Desperate
If your marketing is focused on “here buy my product,” those days are over. For marketing to be effective, consumers need to understand much more about your brand before buying your product in this highly competitive world. Listen to the four signs on why focusing on “buy my product,” is making you look desperate.
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Creating A Tagline That Packs A Punch
Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. Learn how to create a tagline that packs a punch.
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