Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder
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Built by Business: Amazon FBA, E-Commerce, Brand Building

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

  1. 5 HR AGO

    #479 - Removing the Reviews That Are Killing Your Sales with Shane Barker

    Negative reviews don’t just hurt your rating—they kill your conversions. In this episode of Built by Business, Andy Isom is joined by Shane Barker of TraceFuse to uncover how Amazon sellers can legally and compliantly remove reviews that violate Amazon’s policies. You’ll learn what kinds of reviews are eligible, why most sellers fail to remove them, and how TraceFuse identifies and resolves review sabotage the right way.   Use the FREE Review Checker here: https://tracefuse.ai/amazon-review-checker/   Checkout TraceFuse here: https://tracefuse.ai/

    9 min

  2. 1 DAY AGO

    #478 - The Anti-Influencer Strategy: Winning with Zero Followers

    Influencer marketing isn’t dead—but it’s not required. In this episode of Built by Business, Andy Isom breaks down the anti-influencer strategy: how smart Amazon and e-commerce brands are scaling in 2025 without followers, fancy collabs, or viral content. Learn how to turn your customers into creators, generate proof-based content, and structure listings that convert—without ever hiring an “ambassador.”   This is the no-fluff, high-leverage content strategy for sellers who want sales—not social vanity.   My agency team can manage this entire social media strategy for you. Just reach out through my website: www.andyisom.com

    8 min

  3. 2 DAYS AGO

    #477 - The B2B Wholesale Goldmine on Amazon Most Sellers Ignore

    There’s a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business, Andy Isom dives into Amazon Business, the $35B+ opportunity designed for B2B buyers like schools, hospitals, and contractors. You’ll learn how to activate Amazon’s built-in B2B tools, structure your listings for volume orders, and uncover repeat buyers hiding in plain sight.   If you want to grow without chasing more traffic, this episode shows you how to scale through strategic bulk and institutional orders.   We can set this up for you. Reach out through my website: www.andyisom.com

    6 min

  4. 3 DAYS AGO

    #476 - You Don’t Need a New Product. You Need a New Angle.

    If your product isn’t converting, that doesn’t mean it’s a loser. It might just be misunderstood. In this episode of Built by Business, Andy Isom breaks down how to reposition existing products for new use cases, seasonal campaigns, or customer segments—without creating a single new SKU.   You’ll learn 4 proven re-angling strategies that help brands drive fresh traffic, increase conversions, and stay relevant all year long.   Get a free brand audit here: www.weavos.io

    8 min

  5. 4 DAYS AGO

    #475 - Don’t Sell Products. Sell Proof.

    Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels.   If you’ve got traffic but low conversions, this episode gives you the credibility framework your brand might be missing.   Want help with your brand, let's get you a free audit: www.weavos.io

    14 min

  6. 4 DAYS AGO

    #474 - The Tariff Update: Where are we at?

    Tariffs are back—and so is the global sourcing shuffle. In tdoay's episode of Built by Business, Andy breaks down the latest July 2025 updates: Vietnam’s new trade pact with China, Trump’s aggressive tariff plan, and how China is threatening to retaliate. Whether you're sourcing from China, Vietnam, or Mexico, this episode gives you a practical and strategic lens on how to protect your Amazon brand’s margins and avoid costly surprises.   Stay informed. Stay agile. Because in 2025, sourcing is strategy.   Here's all my resources to help: www.andyisom.com

    9 min

  7. 5 DAYS AGO

    #473 - Back from the Lake. Here’s what I missed.

    In this episode of Built by Business with Andy Isom, I’m catching you up on what happened while I was offline. You’ll hear: A behind-the-scenes look at how I unplugged completely (and came back sharper). Real Amazon policy and feature updates every seller should know. What changed while I was gone—and what your brand should do about it. Why true rest is a superpower for entrepreneurs.   Whether you’re preparing for Prime Day or just need a reset yourself, this episode brings the energy, insights, and action steps you need.   Get your free Amazon brand audit at www.weavos.io

    12 min

  8. 7 JUL

    #472 - One Decision I Made That Changed My Business

    You don’t always need more strategies—you need one bold decision. In this episode of Built by Business, Andy Isom shares the behind-the-scenes moment that changed the direction of his business, and how you can identify the key decision holding your growth back.   Whether it’s hiring, committing to a product, ending a distraction, or building a system—this episode will help you choose clarity over chaos.   Need help deciding what to fix or focus on?   Request your Free Amazon Brand Audit at www.weavos.io

    7 min
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About

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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