Built To Grow Fitness Business Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

Starbucks coffee tastes the same no matter where you go. Ever wondered why?
Because of their systems.
And did you know that you can (and should) apply the same principles to your gym?
Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner. 
There are four systems your gym's operations can benefit from: delivery, ascension, conversion, and attraction. In this episode, Randy and Zach break down these concepts into understandable parts. 
They'll explain how to effectively implement systems in areas like client service, sales processes, and marketing strategies. They'll also show you how automation can take over mundane tasks, allowing you to focus on what truly matters. 
Join Randy and Zach to find out how each system works to escalate clients to higher tiers of service and how automating these processes can free up your time to focus on growth. 
Tune in now!
Key Takeaways:
Intro (00:00)Defining systems and their importance in business (00:52)Delivery systems - example of Starbucks (02:38)Systems form the core of brand identity (08:23)Creating systems to benefit clients, coaches, and owners (14:47)Conversion systems (24:01)Role of automation (28:36)Importance of having intentional systems in place (31:59)Owner should be system creators (33:56)Recap (39:33)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business.
To break this cycle, you need two things: 
create systems that guide your business find the right fitness director and train them properlyBecause the systems run the business, and the people run the systems.
So, the formula is simple: set up the system and then put someone capable in charge of it. This allows you to step back and focus on the bigger picture.
In this episode, Randy and Zach talk about the importance of a fitness director to a gym. They explain that by setting up strong systems and teaching your fitness director to manage them well, you turn them into a crucial part of keeping your gym running smoothly.
They show how properly trained fitness directors can take over the training floor and even handle sales and administrative duties, allowing owners to shift from working in their business to working on their business.
Tune into this week’s episode to discover how setting up the right systems and empowering someone to run them can liberate you from the gym floor and open up new avenues for your business’s growth.
Let’s dive in!
Key Takeaways:
Intro (00:00)Importance of delegation (02:18)Role of fitness directors (04:14)Quadrants of the director role (08:53)Client relationship management (15:45)Simplifying systems (21:43)Recap (25:44)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?
Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to sign up a new member or sell another program.
When you know your bills are paid, you can focus on your gym's growth and start making more money. Once you achieve a consistent $30k income month after month, it becomes much easier to reach $40k, $50k, or $60k a lot faster.
So the biggest question is, how do you break through that ceiling?
In this episode, Tim and Randy share the three essential pillars you need to break through that ceiling:
Systems that help streamline your operationsLead flow that keeps new clients comingAutomation that acts like another employee who never forgets, works 24/7, and never has a bad dayThey also present a comprehensive coaching program they developed that integrates these essential elements and truly delivers results!
Join them and learn what you need to achieve a stable income, reduce stress, and finally gain more financial flexibility to enjoy owning your business instead of just surviving in the arena.
Tune in now!
Key Takeaways:
Intro (00:00)Importance of $30K monthly revenue (00:51)Need for comprehensive systems (03:41)Diversified lead sources (10:33)The importance of automation (13:06)Our coaching program and its benefits (21:52)Program costs and payment plans (25:47)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone.
As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them.
But you can break free from this cycle and build a team that not only stays but also grows and helps your gym business thrive!
And we all know it’s not about hiring highly educated staff. They may know everything in theory, but if they are disconnected from your clients, they won't succeed – and neither will your business.
It’s about finding people who inspire loyalty and really click with your clients, making them keep coming back to your gym.
So, in this episode, Tim and Randy share 7 tips for finding and keeping such rockstar staff.
If you feel it’s time to change your hiring strategy, tune in and find out what you need to focus on to build a dream team that really connects with your clients.
Let’s dive in!
Key Takeaways:
Intro (00:00)Don’t hire out of desperation (01:42)Shift from high education to caring coaches (02:37)Onboarding process to integrate new staff (08:26)Keeping clients when their favorite coaches leave (12:17)Where to find coaches (16:27)Have a backup plan (19:06)Celebrate staff departures to maintain client trust (21:51)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with.
It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfect work-life balance no matter what.
But what if work-life balance isn't the goal we should be chasing? What if there’s a way to integrate your work into your daily life and achieve synergy between your business and personal life instead of trying to balance them?
This approach could significantly reduce the stress and guilt of checking emails or taking work calls during personal time.
But to truly achieve work-life synergy, and not just sit next to your family working while they're having fun, it's essential to do a few things:
build effective systemsempower your team to make decisionsmaintain momentum to ensure your business runs smoothly without your constant oversightIn this week’s episode, Tim and Randy will show you how to stop feeling guilty, achieve freedom, and start enjoying life as a business owner.
Join them!
Key Takeaways:
Intro (00:00)Discussing guilt when trying to disconnect (01:36)Work-life synergy concept (03:34)Effective systems and delegation (08:04)Importance of business momentum (10:27)Empowering teams and decision-making (13:08)Feeling of freedom when systems work (18:13)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places.
So, what makes people leave one gym and stick with another?
Considering today's inflation and rising living costs, it’s easy to guess that people cut their gym memberships to save money. But it’s not always about the budget. The real issue often lies in the experience and the perceived value for the money spent.
Often, gym-goers start out motivated and ready to hit their fitness goals, but if they feel like just another face in the crowd, they’ll probably leave soon. Generic group classes might satisfy casual exercisers, but those looking for real results might find them lacking because there’s not much personal attention.
On the other hand, gyms that offer more tailored services, like semi-private training, really make members feel valued and understood, helping them stick around longer. Also, offering a combination of personalized training, accountability, and nutrition can be a good reason to stay, even when times are tough.
This is just a sneak peek at what Tim and Randy will be discussing in this week’s episode. Join them and find out more about why many clients leave gyms and how you can boost retention.
Tune in now!
Key Takeaways:
Intro (00:00)Client retention and reasons for leaving (01:36)Importance of perceived value (08:06) The power of customized workouts (11:52) Transition from large group to semi-private training (13:07) Technology in training - Semi Private Pro software (17:41)Gradual reduction of equipment (22:22) Recap (24:18)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!