73 episodes

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. Host David Brickley owns STN Digital, a digital marketing firm that focuses on digital monetization and original content.

Business Of Social David Brickley

    • Management

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. Host David Brickley owns STN Digital, a digital marketing firm that focuses on digital monetization and original content.

    Ep 57: Fundamentals of Marketing with Rachel Porges

    Ep 57: Fundamentals of Marketing with Rachel Porges

    Rachel Porges, CMO and Advisor, joined the show to talk everything marketing! Rachel has a background in CPG, Food, Personal Care, Travel, Hospitality, Retail and has worked for brands like JetSuiteX, Kriser's Natural Pet, P.F. Chang's, I Can't Believe It's Not Butter!, Hellmann's, Neutrogena and is current advisor and former CMO at Levain Bakery.
    Rachel breaks down what see's in todays current marketing landscape and offers her thoughts on what to do for new brands who are just starting out as well established brands who are looking to grow and build a loyal audience.
    How often should you be posting? How should you spread out your budget? How to approach SEO? Influencers? Paid Advertising? If you're looking for insight on any of those questions Rachel's got you covered!
    --
    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YouTube: https://www.youtube.com/channel/UC6yZ...
    LinkedIn: https://www.linkedin.com/in/brickley/
    An STN Digital Production:
    STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com

    • 1 hr 2 min
    The Social Dilemma: The Aftershow

    The Social Dilemma: The Aftershow

    On this episode we were joined by STN's Director of Data and Strategy, Liz Ninivaggi, to have a roundtable discussion about the Social Dilemma documentary on Netflix.
    Mental health, Algorithms and Screen Time. We discuss how the documentary "The Social Dilemma". What stood out, what we liked/disliked, and where to go from here. As our society continues to use our phones and social media more and more by the day, what are some things we should be aware of as we continue to do this?
    --
    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/
    An STN Digital Production:
    STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com
    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 47 min
    How Lindsey Vonn Attacks Social Media

    How Lindsey Vonn Attacks Social Media

    On this episode David is joined by Karin Kildow and Lindsey Vonn to discuss "the business of social". How should athletes/entertainers manage their social feeds? What type of content should you be posting? How much is too much? How should you approach partnership deals?
    "You hire a lawyer for legal work, a financial advisor to handle your money, so why wouldn't you hire a social media expert to run your platform and manage your feeds?"
    Karin and Lindsey share what its like to have a large following on your social feeds and some tips and tricks for handling that. Lindsey also discusses her thoughts on paid partnerships and her mindset of long term success, as well what she's learned along the way.
    --
    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/
    An STN Digital Production:
    STN
    is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com
    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 1 hr 2 min
    Panel: Haircare & Beauty - How to Build a Loyal Community

    Panel: Haircare & Beauty - How to Build a Loyal Community

    Welcome to another edition of The Business of Social Podcast, panel edition!
    On the 6th episode of our panel series David was joined by 2 leaders in the beauty industry to take a high level look into the business of beauty, their strategy when it comes to social and how they build a loyal community around their brand.
    Guestlist:
    Hannah Beals - VP, Brand Marketing @ OUAI
    Erin Dwyer - VP, Digital @ OUAI
    Questions/Topics Include:
    Why is social strategy so important? Why do you see so much value in creating a community around your brand? How can other brands follow suit? What do most brands get wrong when it comes to social? What immediate challenges did you face when the pandemic hit? How did you rise to that challenge? What are some effective strategies you’ve been able to use with everyone working remotely? With traditional marketing being affected, what digital, app or social pivots did you make to adjust? What have you learned in terms of leadership and teamwork during this? What has been the biggest change in your industry?  
    --

    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/


     
    An STN Digital Production:

    STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com


    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 1 hr 5 min
    Panel: A Look Inside The Business of E-Sports & Gaming

    Panel: A Look Inside The Business of E-Sports & Gaming

    Welcome to another edition of The Business of Social Podcast, panel edition!
    Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue!
    In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games.
    Guestlist:
    Ray Kallmeyer - CEO @ Enklu
    Shane Bierwith - EVP, Global Marketing @ Maximum Games
    Mike Dalton - VP, Global Marketing @ Unikrn
    Questions/Topics Include:
    During this COVID-19 time, how has your team innovated and pivoted?

    What are some effective strategies you’ve been able to use with everyone working remotely?

    What strategies do you think you will continue to use going forward?

    With traditional marketing being affected, what digital, app or social pivots did you make to adjust?

    What have you learned in terms of leadership and teamwork during this?

    What has been the biggest change in your industry?

    How do you see the gaming industry evolving over the next couple of years?

    Where is the undervalued attention in gaming/esports?

    What will partnerships/attendance look like in the esports scene 2-5 years from now?

    --

    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/


     
     
    An STN Digital Production:
    STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com


    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 1 hr 7 min
    Sports Bubbles & Netflix's Amazing 2020

    Sports Bubbles & Netflix's Amazing 2020

    On this mini episode David and Producer Will take a look at how the return of sports is going so far. The NBA seems to be handling everything perfectly, the NFL is up in the air and MLB is trying to figure everything out on the fly. They also discuss how Netflix continues to dominate all of streaming, and wrap up with talking about the recent hack of some very notable Twitter accounts.
    Topics Include:
    NBA Bubble Content
    Why Bubble Must Work for Sports
    TikTok Drama and Twitter Hack
    Netflix is the king of Streaming
    ---
    FOLLOW THE HOST, David Brickley:
    Twitter: https://twitter.com/DavidjBrickley
    Instagram: https://www.instagram.com/davidjbrick...
    YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
    LinkedIn: https://www.linkedin.com/in/brickley/
    An STN Digital Production:
    STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
    https://stndigital.com
    FOLLOW STN DIGITAL:
    Facebook: https://www.facebook.com/STNDigital/
    Instagram: https://www.instagram.com/stndigital/
    Twitter: https://twitter.com/STNDigital
    LinkedIn: https://www.linkedin.com/company/stn-...

    • 26 min

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