C-E-OVER-IT Carli Anna
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- Økonomi
I'm Carli Anna, a brand designer & educator. I created this podcast because I'm honestly a little over the "how-to" podcasts for small biz owners because everybody's businesses are so different from each other. Instead, we're going to be sharing stories, relating with you on hard experiences (we've all been there), and just HAVING FUN! The perfect podcast for those who both love & hate running their creative business. email us hello@carlianna.co if you want to share a story or have a question!
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Business During Personal Crisis
Host Carli Anna delves into the complexities of managing a business amidst personal life challenges. She explores how personal disruptions can cloud decision-making, stifle creativity, and impact overall business operations. Carli shares her experiences and strategies for maintaining focus and productivity during such times, highlighting the importance of self-care and community support.
Throughout the episode, Carli offers insights on leveraging existing content, engaging with therapeutic resources, and maintaining transparency with clients to navigate the rough patches effectively. She also discusses the role of routine and simple pleasures, like reading and favorite snacks, in keeping grounded when life feels overwhelming.
TIMESTAMPS:
1:28 - Snacks and Tracks: Carli discusses her latest reads, "Funny Story" by Emily Henry and "A Fate Inked in Blood" by Daniel L. Jensen, giving insights into how these stories impact her during challenging times.
3:48 - Deep Dive into "A Fate Inked in Blood": Analysis of the book's themes and its personal significance.
6:08 - Carli’s Reflections on Fantasy Romance and Book Recommendations: Sharing more about why certain books resonate with her current situation.
7:05 - Costco Finds: Carli shares her favorite snacks and how they simplify mealtime at her home.
9:00 - Discussing Routine and Dietary Choices: How consistent meal planning helps maintain normalcy.
11:20 - Personal Life Update: Carli opens up about her ongoing family issues and their impact on her business operations.
16:02 - Coping Mechanisms for Business: Tips on reusing content and staying productive during emotional turmoil.
17:47 - Wellness Tips: Carli talks about the benefits of Feel Good Monthly by the Fit Flamingo.
20:10 - Transparency with Clients and Followers: The importance of openness in business relationships during personal struggles.
25:12 - The Right to Share: Discussing the ethics and impact of sharing personal experiences on public platforms.
29:21 - Honest Conversations: Encouraging listeners to be truthful and the therapeutic power of openness.
31:12 - Effects on Business from Personal Life: How personal issues can interfere with business efficiency and client relationships.
33:16 - Setting Boundaries: The importance of maintaining personal boundaries for mental health and business success.
36:15 - Conclusion: Carli wraps up with a powerful message on the importance of honesty and integrity in both personal and professional life.
Follow Carli Anna:
Instagram
Tiktok
10KGG waitlist
DPD waitlist
Books Mentioned:
"Funny Story" by Emily Henry
"A Fate Inked in Blood" by Daniel L. Jensen
Wellness Resources:
Feel Good Monthly by Madison from the Fit Flamingo: A subscription service offering a variety of meditations and wellness sessions designed to aid mental health and productivity. The Fit Flamingo Website
Snacks:
Amylu Chicken Crumbles at Costco: Carli shares her love for this easy, protein-packed meal solution that’s become a staple in her family’s -
Launch Strategies: What Works and What Doesn’t
This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.
Time Stamps:
00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products.
01:00 - 03:18: Introduction to the "Digital Product Disruptor" course.
03:19 - 05:36: Carli’s recent reading adventures and book recommendations.
05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes.
12:03 - 15:23: Importance of audience engagement pre-launch.
15:24 - 20:09: Real-life anecdotes from previous launches.
20:10 - 24:57: Strategic content planning for launches.
24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback.
29:41 - 34:22: Learning from failures and the flexibility needed during launches.
34:23 - 37:29: Reflections on creating a successful launch environment.
37:30 - 39:33: Importance of community and fun in building trust during launches.
Connect with Carli Anna:
Instagram: @carlianna_
Podcast IG: @ceooveritpodcast
Website: www.carlianna.co
Books:
"The Way of Kings" by Brandon Sanderson
"A Bride" by Ali Hazelwood
"Just for the Summer" by Abby Menez
Don’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule! -
The Anti-10K Movement: Balancing Wealth and Well-being w/ Guest Brief Collective
Episode Summary
In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.
Timestamps
00:00 Introductions
08:05 Our fave business books.
14:41 Anti-10K movement preys on insecurities.
17:23 Stop belittling ourselves and others, empower instead.
24:59 Ignorance leads to unintentional inappropriate behavior.
31:52 Emotional discounting affects creative delivery and resentment.
32:48 Undercharging devalues work and harms everyone involved.
40:58 High income doesn't eliminate new problems.
46:53 Encourage creatives to lead with internal wealth.
50:40 Don't assume, success comes from hard work.
54:46 Personal energy crucial, not just curriculum.
01:02:18 Believe in self, invest in education, succeed.
Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations.
Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry.
Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions.
Resources Mentioned:
Books:
"If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work.
"Diary of a CEO" - Recommended by Kenzie for insights into business and personal development.
Connect with the Guests:
The Brief Collective
Website: The Brief Collective
Instagram: @thebriefcollective
Marissa Burgett
Website: Marissa's Design Studio
Instagram: @marissaburgett
Kenzie Green
Personal Podcast: Unapologetic Designer
Instagram: @kenziegreendesign
Connect with Carli Anna:
Website: Carli Anna Studio
Instagram: @carlianna_
Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode. -
Marketing Funnel is Dead, What to Do Instead?
Episode Summary:
Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.
Takeaways:
The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior.
Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction.
Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building.
Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts.
Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base.
Chapters
[00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives.
[00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context.
[00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel.
[00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability.
[00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans.
[00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy.
[00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact.
[00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach.
Recommended Resources:
Transforming the Difficult Child by Jennifer Eastley and Howard Glasser: A resource highlighting the importance of adaptability and understanding.
Vogue’s Study on Consumer Behavior: An insightful study providing evidence for the shift towards ecosystem-based marketing strategies.
Follow us on instagram and Tiktok
Get on the waitlist for 10k Girl Gang for $1000 off
marketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages -
Personal & Business Investments We're Making
In this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals.
Chapters
00:00 Introduction and Overview
02:22 Investing in Brand Legitimacy
03:15 Investing in Personal Growth and Therapy
06:03 Investing in Personal Reading and Learning
09:56 Investing in Personal Entertainment
11:25 Investing in Business Programs and Courses
13:45 Investing in Business Coaching and Mentorship
20:05 Investing in New Brand Images
21:54 Investing in Personal Fitness and Running
23:44 Investing in AI and Automation
30:33 Investing in PR and Visibility
37:31 Conclusion -
Mastering the Chaos: Motherhood, Entrepreneurship, and the Art of Connection with Taylor Torres
Summary
In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work.
Takeaways
Creating content that goes beyond business can help you connect with your audience on a deeper level.
Sales come when someone trusts you, so building a personal connection with your audience is important.
Finding time for self-care, such as working out, can help you become mentally strong and resilient.
Balancing motherhood and entrepreneurship requires asking for help and involving your children in communication and decision-making.
Balance is not a fixed state, but rather a constant process of adapting and prioritizing based on your values and goals. Incorporating personal stories into sales can make the process more relatable and engaging.
Building connections with others is crucial for sales success, as these connections can lead to referrals and future opportunities.
Dialogue plays a significant role in selling, as it allows for a deeper understanding of the customer's needs and builds trust.
Taylor can be found on Instagram (@chanelandlee), her website (www.chanelandlee.com), and her podcast (Serious Pod). She also has a newsletter called Earn After Reading.
Chapters
00:00 | Introduction and Overview
03:00 | Creating a Newsletter and Podcast Outside of Business
08:28 | Creating Content that Connects with Your Audience
13:09 | Snacks and Tracks
22:02 | Balancing Motherhood and Entrepreneurship
27:06 | The Importance of Asking for Help
34:12 | Involving Children in Communication and Decision-Making
37:00 | The Myth of Balance and Prioritizing Feelings
41:02 | Using Personal Stories in Sales
41:59 | Creating Connections for Sales
42:28 | The Importance of Dialogue in Sales
42:58 | Where to Find Taylor
Taylor
www.chanelandlee.com
@chanelandlee
Carli Anna
Carlianna.co
10kgirlgang.com
@carlianna_