Chuck Yates Needs A Job Digital Wildcatters

You’ve probably heard me bitch about the lack of content creation by energy folks.  The reach of the internet and social media is vast and can truly turn your world from an “outbound” cold call approach to a content driven “inbound” program.  And we have amazing stories to tell in energy, fascinating, cool stories.   But we don’t tell them, we let environmentalist define the narrative.    That said, one dude is bucking that trend. My guy Steven Hatcher has been crushing it on social media with his videos and building his personal brand as The Minerals Guy.   He literally has people calling him, wanting to sell him their minerals.  Cool chat about building a brand and we also geek out on the minerals business these days. 
0:00 - How did you and Jeremy Funk get together3:01 - What is The Minerals Guy6:03 - Power of Internet and Social Media10:40 - Inbound Lead Generation16:05 - Creating Business Content19:40 - Just Start Making Content20:45 - First Time You Hit Publish25:43 - What Surprised Chuck About Content Creation30:01 - Documenting Your Success31:45 - Why People Should Sell to You37:04 - How to Determine Your Number38:26 - Returns People Aim for These Days43:54 - Industry Consolidation49:27 - Is Your Phone Listening to You51:09 - Digital Marketing in Oil & Gas51:55 - Importance of Brand Building53:35 - Digital Wildcatters
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Dive deep into the future of AI and data centers with Chuck and special guest Zane Ball, Corporate Vice President at Intel Corporation, on the latest episode of the Chuck Yates Needs A Job Podcast! Discover how Intel is pioneering advancements in artificial intelligence and transforming data center infrastructure, all while managing the increasing demand for energy.
Key Takeaways:- The Backstory: Zane Ball's 28-year journey at Intel, from engineering to product management.- The Problem: Rising electricity demand driven by AI and data centers.- AI to the Rescue: How Intel's innovative technologies are making data centers more efficient.- Industry Insights: The role of hyperscale data centers, virtualization, and the impact of Moors law.- A Contrarian Approach: Debating the future of energy sources, including nuclear power for data centers.- The Future: Prospects of AI models and their energy implications.
Guest Bio: Zane Ball is a seasoned engineer and executive with nearly three decades at Intel Corporation. He has led multiple divisions, including the desktop PC business and the data center group. Currently, he heads product management for Intel's server and AI products, working closely with industry giants like Dell and Amazon.
0:00 - Catching up with Zane1:36 - Zane's Background6:15 - Power Usage Effectiveness10:11 - Virtualization in Tech12:25 - Future of AI Infrastructure16:48 - AI Training and Inference21:20 - Future of Moore’s Law24:59 - Will Small Models Take Over?27:52 - Retrieval Augmented Generation (RAG)30:29 - Advanced Search Techniques31:16 - Future Tech Predictions35:35 - Market Forces Impact37:47 - Entrepreneurial Spirit in Energy41:10 - Final Thoughts43:00 - High-End Vegan Restaurants in West Texas
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I wanted to hear about Bryan and Max’s recent merger so I had them on to tell me all about it.  Bryan’s company Aegis is a leader in hedging advisory for commodities; Max’s company Encova has a leading technology platform and strong marketing expertise in the physical markets.  I’m always skeptical of deals that seem like perfect fits, tons of synergies, asset-less but people based businesses.  But this merger seems to have really worked.  Cool discussion on culture, fit and complementary skill sets.  And of course, having Bryan and Max on, we geeked out on a lot of energy trends  - nukes, AI, electricity demand, heck we even chatted about campus protests and the media.  These guys are great. 
CHAPTERS:0:29 - Aegis and Encova Merge1:48 - Merging a People Business6:48 - What Does Aegis Do Today13:18 - Ideal E&P Company Size15:29 - Financial Pitch to Customers17:41 - Physical Pitch to Customers19:54 - How ANCOVA is Different23:53 - Power of Machine Learning26:37 - What ANCOVA Does27:00 - Nat Gas Producers Selling Electrons31:18 - Nat Gas Key for AI34:58 - How Nat Gas Producers Should Sell Electrons39:10 - AI Applications42:17 - Nuclear Energy Discussion46:08 - Enverus Team Insights51:37 - Matt's Quarterly Director Survey56:20 - College Campus Protests59:50 - Media Incentives1:01:40 - Wrapping Up1:03:25 - Cancel Culture1:06:50 - Closing Thoughts1:10:45 - Perception of Tech
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In this rollicking episode of "Chuck Yates Needs a Job," I, the perpetually clueless host, Chuck Yates, bumble my way through the mind-blowing world of AI with Jag Gattu, the genius Founder & CEO of UptimeAI Inc. Buckle up as I try to wrap my old-school brain around how AI is basically becoming the Yoda of industrial operations, solving problems faster than I can say, "What’s a Wi-Fi?"
Here's the scoop: We’re losing those seasoned experts who could fix anything with a wrench and a glare. Enter UptimeAI, Jag’s brainchild, which acts like a virtual expert, connecting all the tech dots to make refineries, power plants, and other heavy industries run smoother than a greased-up slide. While I try to figure out how to turn on my own microphone, Jag breaks down how AI is diagnosing issues and making operations safer, more efficient, and a heck of a lot more profitable.
Jag also takes a contrarian dive into the moral and societal impacts of AI, which is way more interesting than my usual rants about kids these days. We chat about the future of AI and how startups like UptimeAI are leading the charge. Oh, and did I mention Jag’s inspiring backstory? It involves his dad, water treatment plants, and a lot of smarts—none of which I can relate to.
So, join us for some laughs, a few tech-induced head scratches, and a whole lot of insight into how AI is kicking butt in heavy industries. Don’t worry, I’ll still be here, fumbling with my tech and making sure you’re entertained.
0:00 - Intro1:15 - What is Uptime AI4:18 - What is AI11:14 - Is AI Good or Bad13:45 - What Rules Would You Make16:39 - The Impact of AI on Democracy20:22 - Why Did You Start UptimeAI23:56 - The Great Crew Change27:18 - The Next Level of Efficiency31:55 - Looking at the Whole Picture33:55 - Starting a Company34:21 - Starting a Company During COVID39:08 - Your First Sale44:00 - How Did You Finance Your Business47:35 - Advice for CEOs51:47 - Who Should Call You53:33 - How Much Does It Cost
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I had Travis on the podcast and we just name dropped for an hour.  Yeah, we talked a bunch of energy stuff - Halcon and the shale revolution, debt deals with Oak Tree, nuclear powering tech, hydrocarbons powering the developing world - but then we went through celebrity encounters - Justin Timberlake, Jeff Skilling, Michael Milken, Bret Michael, David Lee Roth.  The only thing strange about this energy finance bro hash session was we weren’t wearing Pickering Energy vests.
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I wanted to learn more about lithium because this mineral is a big deal for batteries.  Phones EVs everything needs lithium.  So I had the guys from International Battery Metals on to talk lithium and their extraction methodology.  Direct lithium extraction (DLE) is a thing, a real thing, even Exxon is doing it.  Think about it, oil and gas guys, if you got waste water, why aren’t you extracting the lithium?
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