36 min

Creating an Australian made kids fashion label that solves a common problem | Jessica Haley - Frankie + Roy Mamas on a Mission

    • Kids & Family

The motherhood gig is hard and everyday there's new products and services launched that make our life that little bit easier. The BEST ones are usually designed by parents and I'm happy to say lots of them are by clever Melbourne Mums.

Have you ever come across something and thought "I wish someone would invent X-Y-Z. That would make my life so much easier." Well no more waiting for someone else to do it, YOU can create it. And I've got a Melbourne Mum joining the podcast today who is proof of this.

Jessica Haley accidentally slid into my DMs a few years ago and it was an Instagram meant-to-be moment. She was busy working on something that was a huge pain point for me as a Mum. I have a slim kid (he gets it from his Daddy) and it was impossible to find pants to fit his teeny tiny waist. Do you have this problem too? Or the waist fits but the length is embarrassingly short. Sure, there's those pants with the side buttons to bring them in, but they're hard to find and they're actually really annoying.

Jessica shared this same frustration with her first two sons. Instead of waiting around for someone else to solve this problem, Jess decided she was going to roll up her sleeves and have a go at changing kids fashion by bringing waistlines in without compromising on length.

With absolutely no background in design, manufacturing or business, she launched her unique Australian made kids fashion label - Frankie + Roy.

In this episode, Jess walks us through the process from idea to manufacturing to launching her label. She shares the challenges and lessons. Jess' clothing is 100% Australian made (in fact it's made right here in Melb) and so she talks about why this is important to her and what this means for us fashion consumers. We also chat about that moment where Jess went from a secure job, having her 3rd son and then leaping into her biz full time. And lastly we chat about life as a Mama of 3 boys. You'll see their gorgeous faces frequently featured in the Frankie + Roy campaigns.

Tuning in? Share this episode on your Insta stories with a screen shot. Tag @motherhoodmelbourne & @frankie_and_roy.

Let's meet Jessica!

______________________

If you're keen as beans for more info about the podcast, my guest or myself, jump over to motherhoodmelbourne.com.au.

Season 3 is kindly supported by my podcast partner Bliss Early Learning - an Australian owned, premium provider in the child care and preschool space.

To be in with a chance to win FREE child care for a year, visit bliss.edu.au/win and enter your details.

NSW Permit No. LTPS/19/39442. For full T&C's visit bliss.edu.au.

The motherhood gig is hard and everyday there's new products and services launched that make our life that little bit easier. The BEST ones are usually designed by parents and I'm happy to say lots of them are by clever Melbourne Mums.

Have you ever come across something and thought "I wish someone would invent X-Y-Z. That would make my life so much easier." Well no more waiting for someone else to do it, YOU can create it. And I've got a Melbourne Mum joining the podcast today who is proof of this.

Jessica Haley accidentally slid into my DMs a few years ago and it was an Instagram meant-to-be moment. She was busy working on something that was a huge pain point for me as a Mum. I have a slim kid (he gets it from his Daddy) and it was impossible to find pants to fit his teeny tiny waist. Do you have this problem too? Or the waist fits but the length is embarrassingly short. Sure, there's those pants with the side buttons to bring them in, but they're hard to find and they're actually really annoying.

Jessica shared this same frustration with her first two sons. Instead of waiting around for someone else to solve this problem, Jess decided she was going to roll up her sleeves and have a go at changing kids fashion by bringing waistlines in without compromising on length.

With absolutely no background in design, manufacturing or business, she launched her unique Australian made kids fashion label - Frankie + Roy.

In this episode, Jess walks us through the process from idea to manufacturing to launching her label. She shares the challenges and lessons. Jess' clothing is 100% Australian made (in fact it's made right here in Melb) and so she talks about why this is important to her and what this means for us fashion consumers. We also chat about that moment where Jess went from a secure job, having her 3rd son and then leaping into her biz full time. And lastly we chat about life as a Mama of 3 boys. You'll see their gorgeous faces frequently featured in the Frankie + Roy campaigns.

Tuning in? Share this episode on your Insta stories with a screen shot. Tag @motherhoodmelbourne & @frankie_and_roy.

Let's meet Jessica!

______________________

If you're keen as beans for more info about the podcast, my guest or myself, jump over to motherhoodmelbourne.com.au.

Season 3 is kindly supported by my podcast partner Bliss Early Learning - an Australian owned, premium provider in the child care and preschool space.

To be in with a chance to win FREE child care for a year, visit bliss.edu.au/win and enter your details.

NSW Permit No. LTPS/19/39442. For full T&C's visit bliss.edu.au.

36 min

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