Creating your own personal brand I Inc and Beyond

Jeff Bezos is quoted as saying that "your personal brand is what people say about you when you are not in the room". 
We all have a personal brand.  The key is to decide what you want yours to be and then nurture it. 
Just like companies nurture their brands, you want to give yours the love and attention that it deserves. 
Take some time to reflect on what is important to you, write it down, and then craft an elevator pitch that reflects your brand.  Then, you are ready to use it when you are working on your resume, or participating in a networking event, or even answering questions in an interview.  
Let your brand guide and inform your decisions that you are in integrity with what you hold as important in your life. 
Good luck.