Exit Five: B2B Marketing with Dave Gerhardt Exit Five

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:
How to create a killer creative briefHow well-crafted design can significantly drive conversion ratesThe step-by-step process we followed for a successful rebrandTimestamps

(00:00) - - Intro to No Boring Design and Eli

(07:34) - - Where Agency Partnerships Go Wrong

(10:15) - - Why You Need to Be Blunt About Your Needs

(13:53) - - Using Chat GPT and AI to Create an Effective Brief

(15:56) - - The True Impact of Design

(24:14) - - How to Use Organic Social Media for Advertising

(25:50) - - Why Visual Identity Matters to Brand

(30:24) - - Nailing your Branding Guidelines

(33:04) - - Why You Need to Experiment with Creative

(36:59) - - How to Use Design Resources to Create Leverage

(37:47) - - Getting Work Done: How to Delegate

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ. 

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. 

Yet your growth goals remain unchanged. 
 
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. 

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. 
 
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. 

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. 
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
LinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps
(00:00) - Intro to Anthony Blatner

(07:13) - Focusing on LinkedIn and Future Expansion

(10:38) - Effective Social Media Advertising and Organic Content

(14:02) - The Overlooked Importance of Creative Content in Advertising

(16:10) - Targeting Personas with Top-of-Funnel Ads

(22:45) - Creating Unique and Targeted Content: Pros and Cons

(24:01) - Lead Generation Strategies for Small Budgets

(28:14) - Effective Funnel Strategies for Small Budgets

(31:43) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

(36:36) - Building Long-Term Memory with Consistent Branding in Marketing

(38:57) - The Power of Narrow Focus for Audience Growth

(42:04) - Content Planning Based on Sales Cycle Length

(43:53) - Connecting with Anthony Blattner on LinkedIn

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ. 

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. 

Yet your growth goals remain unchanged. 
 
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. 

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. 
 
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. 

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. 
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy,  creating a brand centric product, and examples from Bill's work over the years.

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ. 

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. 

Yet your growth goals remain unchanged. 
 
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. 

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. 
 
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. 

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. 
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.
They discuss
Why alignment between marketing and sales is critical for ABM successHow to prove the ROI of our ABM effortsExecuting ABM with minimal resourcesPlus, they take burning questions live from hundreds of B2B marketers and answer them for you.
Timestamps
(00:00) - - Audience Interaction and Topic Relevance

(06:29) - - The Unpredictability of ABM Revenue

(09:57) - - The Nature of ABM: Strategy over Product

(11:26) - - ABM Misconceptions: Display Advertising vs. Targeting

(16:44) - - The Importance of Identifying the Right Target Account List

(20:57) - - One-to-One and One-to-Few Strategy

(22:47) - - Automation Tools and Direct Outreach for Revenue Generation

(27:54) - - Balancing ROI Expectations in Marketing Strategy

(33:20) - - Critical Questions for Evaluating Intent Data and Proving ABM Success

(37:13) - - Transitioning to ABM as Startup Sales and Marketing Teams Grow

(38:26) - - Aligning Sales and Marketing Efforts

(43:51) - - Re-engaging Churned Customers with Product Updates and Honest Feedback

(44:48) - - Effective Strategies for Re-engaging Churned Customers

(48:02) - - Evaluating Account-Based Marketing (ABM) Success"

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ. 

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. 

Yet your growth goals remain unchanged. 
 
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. 

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. 
 
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. 

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. 
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:
1. Forget acronyms2. The story is the strategy3. Think hard about “offers”4. Push your team past incremental thinking5. Get on the same page as sales6. Don’t “be” finance and ops...partner with them7. Master internal communication8. Articulate the strategy9. Think short-and-long-term10. Understand what the CEO cares about11. Make hiring your job, not a side project12. Create your own momentum13. Your job is to get the job done14. But do the job first, before hiring externally15. Get comfortable making bets without perfect data16. Spend the budget (all of it)

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ. 

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. 

Yet your growth goals remain unchanged. 
 
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. 

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. 
 
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. 

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. 
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.
They discuss
Growth by acquisitionsTimeless marketing principlesEvolving dynamic between sales and marketingThe impact of AI on SEOBuilding a strong company narrativeTimestamps
(00:00) - - Intro and disclaimers

(05:24) - - Seeking Strategic Guidance

(09:17) - - Embracing Ten X Growth Mindset

(14:10) - - Overcoming Hurdles in Business

(15:08) - - Balancing Work and Family Commitments

(20:06) - - Evolving Search Results and AI Generative Models

(23:59) - - Understanding Golf Physics and AI Research

(29:56) - - Search Engine Trust and Accuracy

(30:56) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles

(36:55) - - Strategic Approach to Social Media Advertising

(38:48) - - Predictive User Scores and Behavior Analysis

(42:21) - - Navigating Growth and Expansion

(45:17) - - Aligning Sales and Marketing for Success

(48:29) - - The Power of Company Vision: Lessons from Drift

(51:41) - - Strategic Alignment

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ. 

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. 

Yet your growth goals remain unchanged. 
 
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. 

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. 
 
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. 

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. 
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more