The Captain Coder Podcast Marisa VanSkiver, Captain Coder

You want your website to make you money, right? Of course you do! If you want your website to generate revenue, it needs to be set up to convert.How do you do that?You have compelling copy that leads them to some kind of action.One of the best ways to write copy that converts is to focus on accessibility and inclusion. When your copy speaks to everyone, you can reach your entire audience.Let’s break down how to improve your copy and increase conversions.MENTIONED RESOURCES:Free Buyer Per...

If you’re in marketing, you’ve probably heard people talk about how your website needs to comply with ADA standards.Web accessibility isn’t just a buzzword. It’s a practice that everyone in the marketing world should follow—for their websites, social media, and all marketing.To be blunt, making your content more accessible can be an investment. Many businesses have put it off, thinking that it doesn’t really “apply” to them.That’s not the case. Providing an excellent experience for all of you...

For a business like yours, your website is your storefront, pitch, and even the gateway to building trust with potential clients. I’ve been building websites for decades, but distilling an entire business into just a few pages is hard.You want your potential customers to be able to learn enough about your business that they know who they might be working with, make it easy for them to reach out and start a relationship, and get steady new traffic from Google.How can you possibly organize all ...

Imagine a website that perfectly integrates with your marketing strategy and drives more leads. Does that feel impossible?It can be hard, especially when today’s trend seems to be cookie-cutter themes and everyone’s websites look the same.But what your website looks like matters. According to Stanford University, 75% of people judge a company's credibility based on its website's design.Do you want to risk your reputation and sales because you took a shortcut with a popular template?I didn’t t...

AI has made it easy to add some personalization to our marketing, be more efficient (which is great when you’re a one-person team), and create content far more quickly than we might have been used to.But how do we use AI and still keep that human touch?I’m not sure there will ever be a day that our use of AI doesn’t need oversight. After all, it’s only as good as the people training it. That can lead to biases, misunderstandings, and false information (or as Chat GPT calls them, “hallucinatio...

Can everyone use your website and the content you create, or are you excluding up to 27% of your audience? When you focus on creating content that all people can access, regardless of their abilities, you’re working to improve your web accessibility. On the flip side, when you don’t follow some basic best practices, you’re not just excluding potential customers; you’re putting your business at legal risk.Just a chilling fact for you - there were thousands of lawsuits filed against website own...