11 episodes

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Discussion in Digital McKinsey Marketing & Sales

    • Management

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

    Discussions in Digital: Surveying the brand-building landscape

    Discussions in Digital: Surveying the brand-building landscape

    Building a brand in the digital age is forcing companies to innovate like never before.

    • 19 min
    Discussions in Digital: Influencer marketing is ready for its close-up

    Discussions in Digital: Influencer marketing is ready for its close-up

    Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.

    • 23 min
    Coping with the new normal in marketing agency relationships

    Coping with the new normal in marketing agency relationships

    What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

    • 19 min
    What's a marketing ecosystem and what does it mean for marketers?

    What's a marketing ecosystem and what does it mean for marketers?

    As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.

    • 17 min
    Moving B2B companies into the digital world

    Moving B2B companies into the digital world

    Digital has already had a big impact on B2B companies. So where does the value lie?

    • 19 min
    How strategy is evolving - and staying the same - in the hypergrowth digital age

    How strategy is evolving - and staying the same - in the hypergrowth digital age

    In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.

    • 21 min

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