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44 min
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E23 - Neuroscience and customer experiences Customer Experience (CX) Management
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- Marketing
In this podcast, Anders interviews Dr. Nanouk Verhulst (https://smit.vub.ac.be/team/nanouk-verhulst) about her work on neuroscience and customer experiences. The discussions is based on the following published paper: Verhulst, N., De Keyser, A., Gustafsson, A., Shams, P., & Van Vaerenbergh, Y. (2019). Neuroscience in service research: an overview and discussion of its possibilities. Journal of Service Management, 30, 621-649,
Hosted on Acast. See acast.com/privacy for more information.
In this podcast, Anders interviews Dr. Nanouk Verhulst (https://smit.vub.ac.be/team/nanouk-verhulst) about her work on neuroscience and customer experiences. The discussions is based on the following published paper: Verhulst, N., De Keyser, A., Gustafsson, A., Shams, P., & Van Vaerenbergh, Y. (2019). Neuroscience in service research: an overview and discussion of its possibilities. Journal of Service Management, 30, 621-649,
Hosted on Acast. See acast.com/privacy for more information.
44 min