E23 - Neuroscience and customer experiences

In this podcast, Anders interviews Dr. Nanouk Verhulst (https://smit.vub.ac.be/team/nanouk-verhulst) about her work on neuroscience and customer experiences. The discussions is based on the following published paper: Verhulst, N., De Keyser, A., Gustafsson, A., Shams, P., & Van Vaerenbergh, Y. (2019). Neuroscience in service research: an overview and discussion of its possibilities. Journal of Service Management, 30, 621-649,

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