Retention Nation Isaac Hyman / HiFlyer Digital

Hey Retention Nation, fresh new episode and deep-dive into the world of customer retention, ecommerce, and email marketing incoming! In this episode, we're joined by Mehdi Farsi, co-founder of State Bicycle Co. Based in Tempe, Arizona, State Bicycle Co. specializes in stylish, high-performance bicycles, parts, and accessories that combine aesthetics with affordability. With over $50 million in annual sales and 100,000 bikes produced, Mehdi shares customer retention insights into their remarkable success.



Our discussion with Mehdi covers a range of crucial questions including:



- How has the surge of new customers during the pandemic impacted State Bicycle Co.'s retention strategies?

- With a strong emphasis on high-quality products, how has this focus contributed to their impressive customer retention rates?

- How has national news, such as issues with lithium batteries in ebikes, influenced retention efforts, and how has the company navigated such challenges?

- Is there a difference in customer loyalty between traditional bikes and ebikes?

- Mehdi's company is known for collaborations with iconic brands like The Simpsons and Wu-Tang Clan. Do these collaborations primarily drive new customer acquisition, or do they also foster additional purchases from existing customers?

- Exploring offline strategies, have meetups or group rides been utilized for retention efforts, and what level of success have they achieved?



Join Mehdi Farsi and Isaac Hyman as we uncover the secrets behind State Bicycle Co.'s remarkable growth and retention strategies in the competitive world of ecommerce and cycling!

On this Retention Nation podcast episode, we dive into the world of eCommerce and customer loyalty with John Roman, CEO of BattlBrands and BattlBox. Discover how John's innovative strategies, including golden tickets and World War II tanks, have shaped customer retention at BattlBox. Learn about measuring ROI on retention initiatives and navigating post-pandemic customer loyalty trends. Explore the power of community building in retaining customers and the role of brand partnerships in enhancing loyalty. John also shares insights into BattlBox's subscription tiers' retention rates and their customer retention roadmap. Tune in for an inside look at BattlBox's journey and strategies for building lasting customer relationships.

On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Craig Romero, founder of 8-figure brands Admire My Skin and Seoul Ceuticals - as well as other health, beauty and skincare brands - on how he created fanatic communities around their products and how he used data to tap into trends and scale brands from there. You'll learn how customer data and searched trends is everything when it comes to customer retention, how email, SMS and paid ads work best together and why he hires agency partners and experts who grow with him.

On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Ovadia Labaton, founder of The Perfect Jean and investor in Kidbox, on how he successfully scaled multiple ecommerce brands to 8-figures and beyond. You'll learn how product is everything when it comes to customer retention, how email & SMS marketing is a lot like dating and why COVID-19 accelerate his brands to the next level. 

 

How Debbe Simmons of BicycleWarehouse.com Saved Her Time & Tripled Revenue in 90 Days | Retention Nation Podcast



Running an ecommerce store requires wearing a lot of marketing hats at the beginning.

As your brand scales, though, you slowly realize the need for seasoned marketing experts who can achieve more results in half the time.

True to the Pareto Principle, the more time you spend doing things you’re NOT the expert in sacrifices results and creates time inefficiencies.

The rule of thumb: hire email & SMS marketing experts who play at what you have to work at.

On this week’s Retention Nation Podcast episode, Isaac Hyman is sharing the case study of Debbe Simmons from Bicycle Warehouse and how she overcame her “unimaginable time constraints” and tripled her revenue in less than 90 days.



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On our inaugural Retention Nation podcast episodes, hosted by Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, you'll learn the top 7 ways to turn your one-and-done and sometime buyers into lifetime buyers! We dive into latest market research from Harvard Business Review, McKinsey, Statista and more, distilling it all down into seven data-driven ways that will keep customers coming back for more, keeping competitors at bay and maintaining a profitable ecommerce business! Now that you've identified your customer churn issues, you can start keeping customers forever using these strategies. This episode is must-listen for brands looking to grow customer lifetime value and unlock the true lifetime value from every customer on your list!