300 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - An SEO Podcast for Today's Digital Marketer Erin Sparks, Site Strategics

    • Tech News

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    News from 339 with Jay Acunzo

    News from 339 with Jay Acunzo

    Google Chrome to Phase Out Third-Party Cookies
    The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends.

    Fallout from Google’s January 2020 Core Update
    YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains. 

    New Podcast Ad Tech from Spotify
    Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analy

    • 16 min
    News from 338 with Tim Jensen

    News from 338 with Tim Jensen

    Beta Integration with PromoteIQ Now Available in Microsoft Advertising
    Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ.

    What Shopping Ad Managers Should Know in 2020
    Four things: Smart Shopping Campaign automation, International Shopping Ads, feed-free product data, and Microsoft Bing Smart Shopping Ads.

    Tracking Offline Conversions with Microsoft Advertising
    You need to know how to import all kinds of outside data into Microsoft Advertising.

    • 14 min
    338 | PPC: “More Than Meets The ROI” with Tim Jensen

    338 | PPC: “More Than Meets The ROI” with Tim Jensen

    Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries.

    • 48 min
    News from 337 with George Nguyen

    News from 337 with George Nguyen

    Did Google Start the New Year with a Search Algorithm Update? 
    The chatter itself does not necessarily indicate a significant update occurred.

    Microsoft Advertisers Could Win Great Prizes
    Enter the Microsoft Advertising Sweepstakes by completing the MS Advertising Certified Professional certification.

    How are Headings Really Supposed to be Used for SEO? Google Speaks!
    Google’s John Mueller explained how to use H1, H2, and H3 HTML headers in SEO.

    • 21 min
    337 | Contributor Series with George Nguyen

    337 | Contributor Series with George Nguyen

    This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on.

    Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces Search Engine Land, Marketing Land, SMC, Mar Tech Today, AND Digital Marketing Depot.

    • 58 min
    News from 336 with Talia Wolf

    News from 336 with Talia Wolf

    The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impartiality to avoid ratings based on personal viewpoints.

    Google continues to find ways to deliver what users need without ever leaving Google. The search giant is looking to add package tracking in search results to bypass visiting carrier sites.

    Google’s John Mueller says if your website’s content is too similar to content on competitor sites, you need to do better.

    • 17 min

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