16 episodes

From Elevate Communication, this is the PR Pod!

Listening to the PR Pod, you'll join the amazing team at Elevate Communication - Elevate is a strategic communication agency growing and protecting brands’ reputations by increasing sales, brand awareness, lead generation and profile, through strategic communication.

We're pleased to invite you along as we delve into PR, communication, digital and all the wonderful highs and lows of being a communication professional today!

Elevate PR Pod Elevate Communication

    • Økonomi

From Elevate Communication, this is the PR Pod!

Listening to the PR Pod, you'll join the amazing team at Elevate Communication - Elevate is a strategic communication agency growing and protecting brands’ reputations by increasing sales, brand awareness, lead generation and profile, through strategic communication.

We're pleased to invite you along as we delve into PR, communication, digital and all the wonderful highs and lows of being a communication professional today!

    The Brand Storytelling Framework

    The Brand Storytelling Framework

    The process of executing a successful storytelling framework is crucial for any brand today. It isn’t just a process but rather an art. The key to a successful storytelling narrative is understanding the core elements of how to communicate it.

    In this podcast episode we discuss:


    Why is brand storytelling relevant today?
    The key triggers to capture the attention of the customers.
    The necessary elements to make your storytelling effective.
    How to build an effective brand storytelling framework?
    Some amazing case studies on brands that shaped their storytelling effectively.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/elevate-pr-pod/message

    • 26 min
    The Secret Ingredients to Writing a Killer Award Submission

    The Secret Ingredients to Writing a Killer Award Submission

    The Secret Ingredients to Writing a Killer Award Submission


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    Send in a voice message: https://podcasters.spotify.com/pod/show/elevate-pr-pod/message

    • 39 min
    Planning Your PR Budget For Next Financial Year

    Planning Your PR Budget For Next Financial Year

    If you’re currently planning your FY22 budgets, you may well be asking yourself the same question that many of our clients are right now: how do I best plan for business success in a landscape that has changed so dramatically?  

    For the first time, we’re making plans in a world where everything from our marketing channels, to our customers, to the sales environment has been turned on its head.  

    The decisions you’re making now will impact your business for years to come; so it’s worth taking a little time to ensure they’re the right ones.  

    During the webinar Mai and Bosco explored:  


    An understanding of 2021’s content trends and social media engagement and behaviour insights
    How to create content that resonates with your stakeholders 
    Practical strategies you can implement to revitalise your content strategy
    Great examples of content that has gone viral for the right reasons and those for the wrong reasons


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    Send in a voice message: https://podcasters.spotify.com/pod/show/elevate-pr-pod/message

    • 28 min
    Creative hacks that will get your content noticed in 2021 - Webinar

    Creative hacks that will get your content noticed in 2021 - Webinar

    Things feeling a bit dull in the creative department?
    Standing out in a flood of digital content isn’t easy, but with flair, an authentic voice and a unique perspective, sometimes you can come up with a solitary idea that might just be game changing.

    In our next webinar, we’ll be running through some absolute firecrackers of hacks for content ideation and how you can get your marketing noticed. Join Digital Executive Jeremy Steven and Digital Marketing Director Bosco Anthony as they explore just how far a great marketing idea can go and provide some golden practical hacks to revamp your content marketing strategy in 2021.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/elevate-pr-pod/message

    • 39 min
    Fireproof your communication strategy with smart goalsetting in 2021 - Webinar January 2021

    Fireproof your communication strategy with smart goalsetting in 2021 - Webinar January 2021

    After a year of disruption and constant change, now is the time to review your communication strategy goals and adapt them to your customers’ ever changing demands. Setting clear SMART marketing goals creates direction and clarity for your overall business objectives and prevents you from achieving vanity metrics that don’t necessarily set you up for success.

    This month, you’re invited to join our Business Development Manager and Strategist, Olivia van Dalsen and Digital Marketing Director, Bosco Anthony, for a 30 minute session where we will break down our top tips for goal setting and provide some practical strategies that you can put into place before the year kicks off.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/elevate-pr-pod/message

    • 31 min
    Alissa Smith - Kicking Goals: A Sporting Journalists Story

    Alissa Smith - Kicking Goals: A Sporting Journalists Story

    This week, Mark and Ella speak to Sports Presenter for FOX Sports and founder of School Sunnies Australia, Alissa Smith!

    Working as a presenter for FOX Sports, Alissa broadcasts stories focused on sporting news in Australia (and across the world), while rubbing shoulders with sporting royalty. 

    This week, we talk about the challenges faced by sports in Australia during COVID-19 and discuss what FOX Sports have been doing during this time to keep people updated. Alissa shares stories from the frontline of sports presenting, while encouraging people to pursue their passions. She gives us some real-life examples of what it takes to make it as a sports reporter in 2020, and shares how she has gone above and beyond the call of duty (on occasion) to tell great sports stories. 

    We also chat coming up as a TV Presenter, and what it takes to make it in the competitive industry of TV journalism and presenting. 

    This is the final episode for Season 1.

    Want to hear more? This is where you can find us!

    https://www.instagram.com/elevatecommunication/

    https://www.facebook.com/ElevateCommunication

    https://www.elevatecom.com.au/

    Special thanks to Alissa Smith for joining us on the show!


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    Send in a voice message: https://podcasters.spotify.com/pod/show/elevate-pr-pod/message

    • 36 min

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