Elevate: The Official Podcast of Elite Agent Magazine Elite Agent

This year’s Federal Budget might contain plenty of promise and big dollar signs, but it only provides half the blueprint for solving the housing crisis.







According to LJ Hooker Head of Research, Mathew Tiller, the missing part of the solution is a finite plan on how and where to build new homes and boost housing supply.







In this episode of the Elevate podcast, hosted by Kylie Dulhunty, Mathew offers unparalleled insights into the roots of the housing crisis, the impact of international migration, and pioneering solutions to clear construction backlogs.







He also reveals a trio of innovative approaches to lure private investors, enhance rental property availability, and secure housing for essential workers.







Mathew also advocates for bold stamp duty and superannuation reform, and how the humble granny flat could play a major role in the rental crisis.







He also takes a deep dive into current real estate market trends, prices, his forecast for interest rates and what agents need to do now to have a successful winter and spring.







“Until the government invests more into housing and providing the needed rental accommodation that those vulnerable households need, then it's up to private investors, for the private market, to make up the shortfall and come to the party and provide the accommodation that's needed. So if they tax investors out of the market, then there's going to be a hole. It's not going to solve the crisis, unless governments step up to the plate.” -Mathew Tiller







Kylie and Mathew also discuss:









* 2:05 - Dawn in Dubai: How Mathew launched his real estate career in the dynamic Dubai market, and the pivotal role Tim Lawless played in his journey.







* 5:12 - Decoding the housing crisis: The origins of the housing crisis, the impact of international migration, and innovative solutions to clear the construction backlog and boost housing supply.







* 11:20 - Federal Budget breakdown: Why the Federal Budget's funding promises fall short without a clear plan on where and how to build homes where they’re needed most.







* 14:53 - Defence housing blueprint: Why the Federal Government should adopt a Defence Housing Australia-style model to attract private investors, boost rental property numbers, and ensure long-term security for essential workers.







* 18:53 - The right-sizing solution: Strategies to optimise our housing stock, including stamp duty reform and exempting sales proceeds from the pension asset test.







* 22:40 - Innovating secondary dwellings: How incentivising homeowners to build granny flats can significantly boost housing supply and use existing land resources for private rental market benefit.







* 24:28 - Landlord’s lament: Why all levels of government need to collaborate, not compete, why landlords are selling up and what it means for the rental market.







* 27:55 - Market update: Stay ahead with the latest trends in auctions and opens, high-demand buyer regions, and what current appraisal numbers mean for winter and spring.







* 29:50 - Western boom: Why Western Australia and South Australia are real estate hotspots, with rising prices and a market outpacing other states.







* 31:22 - Inflation and interest rates: Will the Federal Treasurer’s economic forecasts prove right? The impact of energy rebates and tax cuts on CPI, and the likelihood of an interest rate cut this year.

Do you often sit back and lament how the best agents have the ability to turn complete strangers into hot leads and fully fledged clients?







Now you won’t have to.







In today’s episode of the Elevate podcast, hosted by Samantha McLean, real estate mentor and creator of The Listings Lab, Jess Lenouvel, shares her insider knowledge on how you can dominate in the digital marketing sphere, and go from chasing clients to attracting them.







Also the author of More Money, Less Hustle: Becoming the Seven-Figure Real Estate Agent, Jess reveals the power of focusing on psychology and attraction marketing and how understanding your audience’s motivations and pain points can revolutionise your business strategy.







Jess delves into why email is still the best place to win attention, why you don’t need to be active on every social media platform and how shifting from 'I' to 'You' in your messaging will resonate and create greater traction with your target market.







She also takes a deep dive into the three biggest digital marketing mistakes agents make and why traditional farm areas are a thing of the past.







Jess and Sam also discuss how AI can save you time, why authenticity, not perfection, is critical in video marketing and smart outsourcing strategies to help you scale your business to seven-figure success.







“If you’re chasing everything, you’re actually not giving yourself the space to attract what it is that you want to be attracting.” - Jess Lenouval







Sam and Jess also discuss:









* 2:50 - Jess’s journey: How and why Jess launched The Listings Lab, why a one-size-fits-all marketing approach fails, and the magic of attraction and psychological marketing.







* 7:30 - Embracing real estate: What drove Jess to choose a real estate career and how she transformed her shyness into a digital marketing superpower.







* 12:00 - Beyond farm areas: Why traditional farm areas don’t work for digital marketing, and how to build a broader audience with targeted messages and clear value propositions.







* 16:40 - Attraction vs chasing: Shift from chasing clients to attracting them, the secret to finding your niche, and why you can’t be all things to all markets.







* 19:45 - Marketing mistakes: The three big digital marketing mistakes agents make, including why you need to ditch the ‘Just listed/Just sold’ posts on social media.







* 22:30 - Understand your audience: Why knowing your target market’s pain points, problems, fears, and desires is essential, and how shifting from ‘I’ to ‘You’ can transform your marketing strategy.







* 24:47 - Standing out online: Strategies to cut through the digital noise, boost organic reach on Facebook, and why you don’t need to be active on every platform.







* 27:43 - Email advantage: Why the inbox is still the best place to win attention, how to create an emotional connection and tips to stop unsubscribes.







* 31:50 - The AI marketing advantage: How AI can save you time, the best tools to use, and why your videos should prioritise authenticity over perfection.







* 37:05 - More money less hustle: Insights on scaling your business, reducing work hours, and achieving seven-figure success.







* 40:50 - Smart outsourcing: Why you shouldn’t outsource your marketing, which tasks to delegate, and how to make effective outsourcing decisions.

In a profession known for its cutting edge competition, three agents are redefining what it means to be a real estate agent one good deed at a time.







For Ray White Northern Coast Director of Investment Growth Janine Prinsloo, Buxton Geelong Group Director Matt Plunkett and Ray White Erskineville Senior Sales Executive Moira Verheijen, real estate isn’t just about doing deals, it’s about using the platform to give back to their clients and their communities.







In this special edition of the Elevate podcast, hosted by Kylie Dulhunty, the trio reveal their acts of kindness, why they look to help others and how, even though it’s not the aim, they help build a personal brand and shape their success.







Janine reveals that her dedication to kindness, from crafting memorable gifts to consistently going the extra mile, has enriched her career and deepened her client relationships in property management.







Matt shares how his philanthropy and innovative use of real estate tools not only support community causes but also humanise the industry, showing that genuine engagement can redefine the role of real estate agents.







Moira explains how her signature gesture of baking cookies for open houses enhances her relatability, creates lasting impressions, and strengthens client relationships, emphasizing the power of personal touches in real estate.







“We don't do it for business. Definitely not. I can guarantee that. It's because I want to help, first of all, but I think it shows the human side of a real estate agent as well.” - Matt Plunkett







Kylie and Janine discuss:









* 2:18 - Opportunity returns: How Janine's commitment to a young couple 10 years ago created lasting rewards and why going the extra mile matters.







* 5:35 - Building bonds: Janine explores the power of kindness and why she leaves every client with a tangible gift.







* 8:10 - A gift to remember: The story behind the unique, handcrafted gift Janine prepared for a tenant’s 16th birthday.







* 10:20 - The joy of giving: How Janine’s acts of kindness enrich her PM career and deepen her connections with clients.







* 12:00 - Selling trust: How to navigate the challenges of property management and why focusing on kindness can give you a strategic advantage









Kylie and Matt discuss:









* 15:40 - Strategic giving: How Matt and Buxton's tailored support for Geelong charities reflects their business values, and what drives Matt's personal commitment.







* 17:40 - Creative contributions: Discover how Matt's innovative use of common real estate tools can inspire new charity support methods in real estate.







* 18:20 - Networking for good: How Matt's ability to forge strong community connections enhances charitable efforts and how your agency can do the same.







* 19:50 - Humanising the industry: Why focusing on genuine help over business benefits helps reshape the image of real estate agents.







* 22:30 - Choose your cause: Matt’s tips on ****selecting charities that resonate personally and professionally, and why being actively involved can redefine the role of real estate agents in the community.









Kylie and Moira discuss:









* 24:09 - Sweet beginnings: Why Moira bakes cookies for her opens, how this personal touch makes buyers feel welcomed, and enhances her relatability.







* 26:16 - Beyond sales: Why Moira doesn’t include her baking in her listing presentation,

What would you do with an extra hour or two each day?







Would you prospect more? Spend more time with your clients? Work on your business, not in it? Connect with your team more often?







Artificial intelligence can give you the unfair advantage over your competition.







In today’s special edition of the Elevate podcast, Elite Agent Managing Editor Samantha McLean takes you back to her appearance on Virable Founder Jonathan Creek’s Spring into Action podcast, taking a deep dive into the impact of AI on business, particularly real estate.







Sam explores how AI tools, such as ChatGPT, are redefining communication and content generation and creating operational efficiencies in real estate.







Samantha and Jonathan also analyse the importance of approaching AI, or any new technology, with a curious mindset and why embracing adaptability is critical to personal and professional growth in the ever evolving AI era.







Sam also examines AI’s limitations and touches on why what ChatGPT produces should only ever be a first draft, not the final output.







“If what you're looking to do is to grow your business, the smart thing to do with AI is to save time on the admin-type stuff, and spend that time doing more human things and more creative things, with both your customers and, I would say, your team.” - SAMANTHA MCLEAN















Jonathan and Sam discuss:









* 4:00 - AI enhanced productivity: How AI can elevate your productivity, and strategies to use the time you save to make you a better agent.







* 5:35 - Sam's tech-led career path: Sam's journey from PwC to tech and media pioneer and the importance of embracing technology for business growth.







* 11:05 - The great equaliser: Why any agent can master ChatGPT and its practical uses, from language translation to creating video with a camera.







* 16:35 - The human element: Why AI won’t replace learning and personal growth, but can free up time to build more meaningful client connections.







* 21:30 - Organic versus paid: Strategies for creating compelling organic content, the benefits of hybrid approaches, and how to effectively boost content.







* 24:55 - Embracing AI: The importance of adaptability in the digital age, and why it should be seen as a tool to enhance, not replace, your expertise.







* 28:50 - ChatGPT deep dive: Inside large language models, ChatGPT’s limitations and how to enhance its capabilities.







* 33:00 - AI and innovation: Sam’s insider tips on the best AI applications for real estate, from video content creation to client communication and effective prompt building.







* 40:40 - Performance booster: How ChatGPT can help analyse your performance, turning data into actionable insights to enhance your results.









To win more listings with AI, join the waitlist for Sam's upcoming AI Powered Agents course at https://aiagentcourse.com.























To subscribe to AI powered agents and keep up with all the latest on AI and real estate visit https://aipoweredagents.com.

Nyree Ewing’s real estate ethos is remarkably simple but highly effective - building a referral empire starts with a single well-served client.







In an industry where many promise personalised service, yet often fail to deliver, the high-performance agent with LJ Hooker Property Centre has made her point of difference her ability to create swift, genuine connections with clients and provide hands-on service for both vendors and buyers.







In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Nyree reveals how she has crafted a reputation for excellence in the real estate market, turning her unexpected start in the profession to an enviable reputation as an agent that marries heart with a tireless work ethic.







Nyree also takes a deep dive into her collaborative approach with buyers' agents to enhance service delivery, her focus on understanding client motivations for unmatched personal connection, and how these elements have built a robust referral network.







Kylie and Nyree also explore her strategic navigation of the fast-paced Brisbane market, her methods for managing professional resilience, and her plans for scaling her business while maintaining a healthy work-life balance.







Nyree reveals how each step of her journey has not only shaped her professional identity but also continuously drives her to innovate and adapt, ensuring her services always exceed client expectations.







“It’s about acknowledging that it is a really personalised service. Acknowledging that whole selling experience and that, even if someone is selling an investment property, there is a reason why their selling it and that will have an impact on them personally.”







Kylie and Nyree also discuss









* 1:55 - First steps: Nyree’s unexpected entry into real estate, how she established her reputation and overcoming impostor syndrome.







* 5:54 - Gaining ground: The strategies that propelled Nyree forward, why she focused on active window work and understanding buyer behaviour.







* 6:50 - Buyers' agents collaboration: How you can work with buyers’ agents, not against, to enhance client service and transaction efficiency.







* 9:10 - Mindset mastery: Techniques to build mental resilience, goal-setting, and the benefits of mentorship in tough sales.







* 11:55 - The art of personal connection: How Nyree’s commitment to understanding client motivations and face-to-face service gives her a competitive edge.







* 14:55 - Leveraging networks: Nyree reveals how she built up a repeat and referral-based business and why she avoids referral sites.







* 15:50 - Market navigation: The tactics Nyree employs to thrive in Brisbane’s fast market, overcome low stock levels, and prompt early seller action.







* 18:25 - Boosting business: Nyree’s approach to scaling her business, the strategic planning involved, and timing for team expansion.







* 21:37 - Renewing resilience: How Nyree manages burnout, sets effective boundaries, and rejuvenates herself regularly.







* 25:11 - Scaling up: Nyree reveals her plans for enhancing productivity and scaling her business for future success.

Tara Bradbury knows how to reshape the real estate landscape, one innovation at a time.







A master of transformation, Tara has pioneered a paperless agency at Active Agents, not only embracing technology, but turning it into a defining pillar of her brand and setting new standards of efficiency and client engagement.







Tara and her husband Shane recently celebrated five years in business - and in today’s edition of the Elevate podcast, with Samantha McLean, Tara takes a deep dive into why she left her successful coaching career to become an agent again and reveals the strategies that have helped her build success.







She explores the impact of virtual tours and how they’ve revolutionised how properties are shown, saved her team time, and helped them serve their clients better.







Sam and Tara also examine her innovative approach to building authentic social media engagement and how she turns every tenant interaction into a potential referral.







Tara also reveals how changes to Queensland’s rental laws have impacted her business and how maintaining a work-life balance fuels her professional and personal growth.







“If you’re thinking of starting your own property management business, don’t be afraid. Just because someone tells you that you can’t do it doesn’t mean there’s not another way or another angle to get to it.”







Sam and Tara also discuss:









* 2:00 - Career pivot success: Tara explains her shift from coaching to real estate, driven by family needs and professional fulfilment.







* 5:02 - Pioneering paperless: How Tara established a paperless agency, the strategic choices behind it, and her unique marketing approaches.







* 9:00 - The power of virtual tours: Discover the transformative impact of virtual tours on efficiency and service delivery in Tara’s agency.







* 11:19—Mastering market turbulence: How Tara steered through the pandemic's challenges, positioned the agency as a pivotal information hub, and mastered the art of letting go.







* 13:20 - Authentic engagement: Leveraging organic social media growth to build credibility and authentic engagement.







* 15:25 - Transforming tenants into partners: How Tara transforms everyday tenant interactions into lasting, high-value referral partnerships.







* 17:40 - Crafting a stellar team: A deep dive into how Tara built her team, nurtured talent in property management, and developed a sales operation from the ground up.







* 21:57 - Legislative landscapes: Insights into adapting business strategies in response to Queensland’s evolving rental laws, ensuring landlord and tenant satisfaction.







* 26:20 - Balancing acts: The strategies Tara and Shane employ to enjoy work-life balance, including setting boundaries and keeping home a business-free zone.







* 28:29 - Vision for the future: Peek into the next five years at Active Agents, including strategic plans for growth, and maintaining agency values.