120 episodes

A podcast for introverts who want to build gentle & sustainable businesses that are aligned with their values and fun to work in.

Subscribe to be supported in defining your own ethical marketing compass, building rock solid systems and finding the confidence you need to thrive.

The Kind Business podcast Yarrow Magdalena

    • Økonomi

A podcast for introverts who want to build gentle & sustainable businesses that are aligned with their values and fun to work in.

Subscribe to be supported in defining your own ethical marketing compass, building rock solid systems and finding the confidence you need to thrive.

    #118 How much should you spend on a website?

    #118 How much should you spend on a website?

    In this episode I walk you through some useful questions to consider if you're wondering how much you should spend on your business website (likely your second most important business asset!). Of course the answer depends on what stage your business is in, so there really is no one size fits all answer. I am also exploring wether it's okay to DIY, what other website costs you might need to budget for and why your conversion rate matters so much. 

    Here is more info about the workshop I mentioned: https://pinkwellstudio.com/ethical-marketing-workshop/

    See you soon,

    Yarrow

    • 20 min
    #117 Join me for a donation based workshop on ethical marketing

    #117 Join me for a donation based workshop on ethical marketing

    This episode is an invitation to join me for a donation based workshop on ethical marketing on May 26th. I'll share a 90min interactive workshop and then there will be optional quiet co-working time during which you can implement what you have learned and ask me absolutely anything!



    Here is what I'll share about:

    - How I prepared to leave social media and found alternatives

    - The three most effective ways in which I market my work

    - How to create your own ethics compass to help you navigate the ever changing landscape of The Internet



    You can learn more and sign up here: https://pinkwellstudio.com/ethical-marketing-workshop/



    Hopefully see you there!

    Love,

    Yarrow

    • 5 min
    #116 Would you sell this to a friend?

    #116 Would you sell this to a friend?

    This episode is a magical exercise in marketing clarity - in it I am sharing why I think this question is so helpful and illuminating, how to take it further and how to let it inform your marketing and message. Enjoy!

    You're welcome to book a feeler call here if you want to chat more: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

    Love,

    Yarrow

    • 17 min
    #115 Easy ways to make your website more accessible & user friendly

    #115 Easy ways to make your website more accessible & user friendly

    In this episode I am walking you through some free and fairly simple ways in which you can make your website easier to access and navigate. This matters because it helps build more inclusive digital spaces, but it also saves time, is more eco-friendly and makes it easier to make connections and grow your business. 

    If you'd like more support around this, please consider booking a tech day with me: https://pinkwellstudio.com/magic/

    Thank you for listening!

    Love,

    Yarrow

    • 22 min
    #114 I made it to year 10 - so what makes a business resilient?

    #114 I made it to year 10 - so what makes a business resilient?

    In this episode I am talking honestly about what helped me feel resilient & confident in my work, about things I had to learn the hard way and about how it all comes down to wearing "elevated lounge wear" every day. I name 10 specific things that made all the difference when it comes to weathering the ups and downs of building and running a small business - I hope they will be helpful for you too. 

    Thanks for listening!

    Love,

    Yarrow

    • 24 min
    #113 How having too many offerings might harm your business

    #113 How having too many offerings might harm your business

    In this episode I'm talking about four different ways I have often seen, in my own and other people's businesses, that too many offerings can actually be harmful to your success (of your own understanding!). Absolutely no shame if you are, like me, so excited about all the things and ideas and projects you could be working on - this is just a space to think through wether cutting back a little might feel good. 

    If you'd like to talk about working together you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

    Thanks for listening!

    Love,

    Yarrow

    • 21 min

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