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34 min
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Episode 36 | How To Create a "Hype" | with Best-selling author, Michael Schein THRIVE! Learning From The Best
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- Karriere
Is creating a hype always a bad thing? Not always. Today, I am joined by the author of the Hype Handbook, Michael Schein. Michael is a writer, speaker, business owner, and hype artist. His book "The Hype Handbook" is on Amazon list of best sellers of new releases in 2021. Michael is the founder and president of MicroFame Media. His clients have included #eBay, #Magento, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences.
Timeline
00:00 Intro
01:16 Definition of "Hype"
04:13 "Make war not love", why this strategy?
07:15 How to win over people with wrong information and loud voices?
12:10 The best of the 12 rules
17:49 People's humanistic social approach: real or a way for attracting followers
24:33 From striving to thriving
31:57 Final thoughts -
Liked our chat? Please follow Michael on his social media
🌍 Website - https://michaelfschein.com/
🔗 LinkedIn - https://www.linkedin.com/in/michaelfrancisschein
🐤 Twitter - https://twitter.com/MichaelSchein1 And you can buy his book from the link below (4.9/5 stars on Amazon) https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=sr_1_2?dchild=1&qid=1634402686&refinements=p_27%3AMichael+Schein&s=books&sr=1-2-------------------------------------------------------------------------------------------------------------------------------------------------
LET'S STAY CONNECTED!
🌳 HTTP://linktr.ee/drsoliman/ WHO I AM
🌟International Coach Federation - Certified Leadership & Career Coach
🩺Physician (Cornell).
📈MBA (Cornell).
🔬Ph.D. Genetics (University of Toronto). ⚕Canadian Board Certified Pharmacist (Ontario, CA) GET IN TOUCH! I’d love to hear from you! Commenting on the videos will be the quickest way to get a response. You can also reach out to me through my website 👇
🌍 https://www.drsoliman.com/ Follow me 👇
📷 Instagram:► https://www.instagram.com/drsolimanmd...
🌎 Website:► https://www.drsoliman.com
/
🔗 LinkedIn:► https://www.linkedin.com/in/drsoliman...
📘 Facebook:► https://web.facebook.com/drsolimanmd
🎵Tiktok:► https://www.tiktok.com/@drsolimanmd
#Howto #Hype #Marketing
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Support this podcast: https://podcasters.spotify.com/pod/show/drsolimanmd/support
Is creating a hype always a bad thing? Not always. Today, I am joined by the author of the Hype Handbook, Michael Schein. Michael is a writer, speaker, business owner, and hype artist. His book "The Hype Handbook" is on Amazon list of best sellers of new releases in 2021. Michael is the founder and president of MicroFame Media. His clients have included #eBay, #Magento, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences.
Timeline
00:00 Intro
01:16 Definition of "Hype"
04:13 "Make war not love", why this strategy?
07:15 How to win over people with wrong information and loud voices?
12:10 The best of the 12 rules
17:49 People's humanistic social approach: real or a way for attracting followers
24:33 From striving to thriving
31:57 Final thoughts -
Liked our chat? Please follow Michael on his social media
🌍 Website - https://michaelfschein.com/
🔗 LinkedIn - https://www.linkedin.com/in/michaelfrancisschein
🐤 Twitter - https://twitter.com/MichaelSchein1 And you can buy his book from the link below (4.9/5 stars on Amazon) https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=sr_1_2?dchild=1&qid=1634402686&refinements=p_27%3AMichael+Schein&s=books&sr=1-2-------------------------------------------------------------------------------------------------------------------------------------------------
LET'S STAY CONNECTED!
🌳 HTTP://linktr.ee/drsoliman/ WHO I AM
🌟International Coach Federation - Certified Leadership & Career Coach
🩺Physician (Cornell).
📈MBA (Cornell).
🔬Ph.D. Genetics (University of Toronto). ⚕Canadian Board Certified Pharmacist (Ontario, CA) GET IN TOUCH! I’d love to hear from you! Commenting on the videos will be the quickest way to get a response. You can also reach out to me through my website 👇
🌍 https://www.drsoliman.com/ Follow me 👇
📷 Instagram:► https://www.instagram.com/drsolimanmd...
🌎 Website:► https://www.drsoliman.com
/
🔗 LinkedIn:► https://www.linkedin.com/in/drsoliman...
📘 Facebook:► https://web.facebook.com/drsolimanmd
🎵Tiktok:► https://www.tiktok.com/@drsolimanmd
#Howto #Hype #Marketing
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Support this podcast: https://podcasters.spotify.com/pod/show/drsolimanmd/support
34 min