31 min
Facility as Marketing Tool VHMA Manager to Manager
-
- Ledelse
Welcome back to the VHMA Manager to Manager Podcast. Today, we're delving into a topic that might seem a bit "fluffy" at first glance but holds immense importance for veterinary practices: interior and exterior design. It's time to explore how the aesthetics of your practice can actually impact your clients' perceptions as well as the surprising marketing tool it can become.
Joining us is Mary Kim, a hospital administrator for a family practice in California, who brings a unique blend of business and interior design expertise to the table. Mary's journey from business school to managing a veterinary practice has given her an interesting perspective on how design can shape client experiences.
In this episode, Mary explains why veterinary practices often overlook the significance of interior and exterior design and why it's time to change that mindset. While cleanliness is crucial, Mary emphasizes that the marketing value of fresh paint, furnishings, and landscaping outside should not be underestimated. As Mary shares her insights and experiences, you'll discover how the appearance of client spaces sends a powerful message and how investing in design can elevate your practice's image, attract new clients, and foster a sense of comfort and trust.
From reinventing décor to budget-friendly design solutions, Mary offers practical tips and creative strategies for transforming your practice into an inviting and functional space that leaves a lasting impression.
Show Notes: [2:28] - Typically, veterinary practices don’t put a lot of focus on interior and exterior design.
[3:27] - The appearance of client spaces especially sends a message about how current the patient care is given.
[5:10] - We focus on sterility which is important, but Mary explains that there are options that also make spaces inviting and comfortable.
[8:39] - Mary describes the interior look/feel of the practice she manages.
[11:19] - You can reinvent the pictures that go into the hospital, using them in a lot of different ways.
[14:14] - Generally speaking, this is a frugal industry. Mary shares ways to keep things inexpensive.
[17:25] - It is a good idea to also ask for the input of employees and team members.
[18:59] - Mary shares the inspiration behind the decor chosen for client spaces in their family practice.
[21:44] - Big projects can be budgeted for, but small things can be replaced or repaired as needed.
[23:41] - Sometimes, you might try things that just don’t work. Mary shares some recent struggles she has faced in managing spaces.
[26:08] - There has to be some amount set aside each year for maintenance as the facility is a huge asset.
[28:01] - You can be creative and combine design and function into a practice.
Thank you for listening. Remember you are not in this alone. Visit our website for more resources.
Links and Resources: VHMA Web Page
VHMA Coronavirus Resources
VHMA Facebook
VHMA Twitter
VHMA on Linkedin
Welcome back to the VHMA Manager to Manager Podcast. Today, we're delving into a topic that might seem a bit "fluffy" at first glance but holds immense importance for veterinary practices: interior and exterior design. It's time to explore how the aesthetics of your practice can actually impact your clients' perceptions as well as the surprising marketing tool it can become.
Joining us is Mary Kim, a hospital administrator for a family practice in California, who brings a unique blend of business and interior design expertise to the table. Mary's journey from business school to managing a veterinary practice has given her an interesting perspective on how design can shape client experiences.
In this episode, Mary explains why veterinary practices often overlook the significance of interior and exterior design and why it's time to change that mindset. While cleanliness is crucial, Mary emphasizes that the marketing value of fresh paint, furnishings, and landscaping outside should not be underestimated. As Mary shares her insights and experiences, you'll discover how the appearance of client spaces sends a powerful message and how investing in design can elevate your practice's image, attract new clients, and foster a sense of comfort and trust.
From reinventing décor to budget-friendly design solutions, Mary offers practical tips and creative strategies for transforming your practice into an inviting and functional space that leaves a lasting impression.
Show Notes: [2:28] - Typically, veterinary practices don’t put a lot of focus on interior and exterior design.
[3:27] - The appearance of client spaces especially sends a message about how current the patient care is given.
[5:10] - We focus on sterility which is important, but Mary explains that there are options that also make spaces inviting and comfortable.
[8:39] - Mary describes the interior look/feel of the practice she manages.
[11:19] - You can reinvent the pictures that go into the hospital, using them in a lot of different ways.
[14:14] - Generally speaking, this is a frugal industry. Mary shares ways to keep things inexpensive.
[17:25] - It is a good idea to also ask for the input of employees and team members.
[18:59] - Mary shares the inspiration behind the decor chosen for client spaces in their family practice.
[21:44] - Big projects can be budgeted for, but small things can be replaced or repaired as needed.
[23:41] - Sometimes, you might try things that just don’t work. Mary shares some recent struggles she has faced in managing spaces.
[26:08] - There has to be some amount set aside each year for maintenance as the facility is a huge asset.
[28:01] - You can be creative and combine design and function into a practice.
Thank you for listening. Remember you are not in this alone. Visit our website for more resources.
Links and Resources: VHMA Web Page
VHMA Coronavirus Resources
VHMA Facebook
VHMA Twitter
VHMA on Linkedin
31 min