From Catwalks to Kilowatts: British Gas' Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd #36 Marketing in the Madness

Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. Exhibit A: Our boring UK Home Boiler...