From Startup to Wunderbrand with Nicholas Kuhne

Nicholas Kuhne
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From Startup to Wunderbrand with Nicholas Kuhne

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

  1. 25 SEPT

    Rookie branding mistakes and the importance of the customer journey

    Join me in this solo episode as I delves into the importance of the customer journey. Discover how understanding the customer journey can help pinpoint marketing efforts and enhance communication. Learn about different stages from awareness to loyalty, and the significance of multiple customer interactions. I also shares practical insights and valuable resources like HubSpot to help startups and businesses master the customer journey effectively. https://hubspot.com 00:00 Introduction and Purpose 00:18 Understanding the Customer Journey 01:01 Importance of Awareness 01:32 The 95-5 Rule 02:22 Building Brand Loyalty 02:42 Lessons from Established Brands 03:40 Advice for New Businesses 04:15 The Role of Brand Recognition 04:40 The Myth of Overnight Success 05:09 Conclusion and Resources

    7 min

  2. 23 SEPT

    How to Break Free from Limiting Beliefs with Amber Fuhriman | NLP & Success Strategies

    Welcome to an awesome new episode with Amber Fuhriman, a multi-talented attorney, author, podcaster, and success architect. Amber shares her journey of overcoming personal and professional barriers to design a life filled with purpose and impact. Through her book, "Break Your Bullshit Box," Amber addresses the excuses that hold people back and offers practical tools to break through limiting beliefs. Their conversation explores the importance of overcoming self-doubt, reframing your mindset, and embracing vulnerability. Amber also highlights the role of neuro-linguistic programming (NLP) in helping professionals unlock their full potential. Ambers Facebook Ambers website Connect with Nicholas 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:57 Meet Amber Fuhriman: A Multifaceted Professional 01:17 Amber's Journey and Her Book 'Break Your Bullshit Box' 03:23 The Concept of the Bullshit Box 05:31 Overcoming Excuses and Embracing Vulnerability 08:49 The Importance of a Supportive Circle 11:08 Gender Differences in Networking and Support 15:23 Reprogramming Through NLP 24:50 The Value of Failure and Creative Freedom 30:23 Marketing Insights and Customer Engagement 33:08 Conclusion and How to Connect with Amber Furman

    35 min

  3. 13 SEPT

    Using Podcast Guesting to grow your business with Sheryl Plouffe

    Nicholas interviews Sheryl Plouffe, co-founder of IconMaker, and Weather Channel fame, who has helped entrepreneurs scale their businesses to six and seven figures through strategic podcast guesting and high-ticket offers. Sheryl shares her unique insights on building high-trust relationships, leveraging partnerships, and positioning yourself as an authority. Whether you're looking to grow your business or become a do podcast guesting, this episode is packed with practical advice on scaling to the next level. 📌 Topics Covered: Scaling your business through podcast guesting Building high-trust relationships for business growth The power of partnerships and strategic alliances Focusing on high-ticket offers to surpass six figures 💡 Want to learn more? Visit Sheryl Plouffe’s website: https://iconmakerlive.com 00:00 Sheryl Plouffe 00:51 Introduction and Guest Welcome 01:38 Sheryl's Media Background and Transition to Entrepreneurship 02:22 Leveraging Podcast Guest Appearances for Business Growth 03:20 Building High Trust Relationships 04:40 Positioning Yourself as an Authority 05:58 The Importance of Strategy Over Tactics 07:25 Setting Realistic Expectations and Building Partnerships 10:45 Mindset Shifts for Achieving Seven Figures 12:01 IconMaker's Unique Approach and Client Success 19:07 Sheryl's Secret Sauce and Scaling to Eight Figures 22:41 How to Connect with Sheryl and IconMaker 24:29 Conclusion and Final Thoughts

    25 min

  4. 11 SEPT

    What's Holding You Back from a GLOBAL Speaking Career?

    In this episode your host Nicholas Kuhne sits down with internationally renowned public speaker and event producer, Mitch Carson. With over 2,000 live events in 63 countries under his belt, Mitch shares his incredible journey of becoming a global speaker, overcoming event challenges, and engaging diverse audiences. From managing high-pressure situations as an event producer to navigating cultural sensitivities in foreign markets, Mitch offers invaluable insights for aspiring speakers and event professionals. Whether you're an entrepreneur, an aspiring public speaker, or simply interested in the world of event production, this episode is packed with actionable tips on handling adversity, building rapport with your audience, and leveraging your foreign status for international success. 📌 Topics Covered: The life of an international speaker Handling event challenges and technical failures Building audience engagement and connection Cultural sensitivity in public speaking How to leverage your foreign status for media coverage 💡 If you're interested in becoming a successful public speaker or want to learn more about Mitch's journey, make sure to watch the full episode and visit Mitch Carson's website: https://mitchcarson.com 🔔 Don't forget to like, subscribe, and hit the bell icon for more insights on branding, entrepreneurship, and public speaking! 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:51 Special Guest: Mitch Carson 01:50 The Life of an Event Producer 04:06 Handling Event Disasters 09:40 Cultural Sensitivity in Public Speaking 14:43 Dealing with Hecklers 18:08 The Importance of Stage Management 18:54 Introduction to Les Brown and Event Challenges 19:48 Unexpected Obstacles and Handling Adversity 22:12 Insights on Becoming an International Speaker 23:40 The Glamour and Reality of Speaking Abroad 24:58 Experiences with Royalty and Cultural Differences 27:57 Consulting and Building a Public Profile 31:57 Impact of the Pandemic on Speaking Engagements 33:47 Adapting to a Hybrid Speaking Model 36:31 Conclusion and Final Thoughts

    38 min

  5. 11 SEPT

    Bo Bennett on Self-Publishing, AI, and Critical Thinking

    In this episode, I sit down with Bo Bennett, a social psychologist, entrepreneur, and author of over a dozen books. We dive deep into his journey in self-publishing, AI’s role in writing, and the ethics of using AI in creative processes. Whether you’re an aspiring author, entrepreneur, or just curious about the future of AI and creativity, this conversation is packed with insights you don’t want to miss! Timestamps:[00:00] Introduction to Bo Bennett[01:00] Bo's journey in self-publishing[03:00] Challenges in the traditional publishing industry[04:00] The evolution of self-publishing[05:00] The role of AI in modern publishing[07:00] Critical thinking in writing[09:00] Ethics of AI in writing[12:00] The future of AI and language learning[14:00] Key takeaways for aspiring authors[16:00] What's next for Bo Bennett?[19:00] Bo's thoughts on the importance of brand building[21:00] Closing thoughts and where to find Bo online Check out Bo's websites: ArchieBoy.com BoBennett.com

    38 min

  6. 9 SEPT

    Breaking the Marketing Template Trap

    Unlocking Marketing Creativity with Gee Ranasinha: Breaking the Template Trap In this episode of "From Startup to Wunderbrand," host Nicholas Kuhne is joined by Gee Ranasinha, CEO of Kexino, to explore the evolving world of marketing. Gee, with over 16 years of experience helping over 400 startups and small businesses, shares his insights on why marketers need to resist cookie-cutter approaches and embrace creativity. They dive into the challenges of modern marketing, the influence of AI, and how businesses can avoid falling into the trap of templated strategies. Tune in to learn how questioning the status quo and aligning marketing strategies with business goals can set your brand apart in a crowded market. Key Moments: 0:00 – Introduction to Gee Ranasinha and Kexino 3:15 – The decline of curiosity in marketing students 6:45 – Breaking free from the marketing template trap 12:00 – How AI is reshaping marketing, and why creativity still matters 17:30 – The importance of aligning marketing strategies with business objectives 24:00 – Speaking your audience’s language: how to adapt your marketing message 35:00 – Final thoughts on the future of marketing 🎧 Listen now to discover actionable insights on how to stand out in today’s competitive marketing landscape! Follow Gee Ranasinha: https://kexino.com 🔔 Follow "From Startup to Wunderbrand" for more expert interviews and marketing strategies. #Marketing #Creativity #Branding #AI #BusinessStrategy #GeeRanasinha #FromStartuptoWunderbrand

    38 min

  7. 5 SEPT

    The Art of Selling & Branding: Lessons from 40 Years in the Game

    In this in-depth conversation, Nicholas Kuhne, founder of Wunderbrand, interviews Mike Nugali, a veteran in sales and branding with over 40 years of experience. They explore Mike's journey from a shy young man accidentally falling into sales to becoming a master of brand strategy and sales excellence. Mike shares invaluable lessons on empathy, emotional intelligence, and the art of selling—emphasizing the importance of understanding customer value and how to transition those skills into effective branding strategies. Whether you're an entrepreneur, a marketer, or someone interested in the nuances of sales and branding, this conversation is packed with practical advice and insights that can help you elevate your game. 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:53 Meet Mike Nugali: A Journey in Sales 01:45 Mike's Early Sales Experiences 03:48 Transition to Computers and Cold Calling 11:11 Empathy and Emotional Intelligence in Sales 17:33 From Sales to Branding 25:21 The Value of Branding and Pricing Strategies 35:08 The Impact of Social Media and COVID 36:14 Conclusion and Future Discussions

    38 min

  8. 4 SEPT

    The Art of Brand Naming: Strategies for Standing Out

    In this episode, we dive deep into the fascinating world of brand naming with Chaya Glatt, a seasoned brand strategist and creator of the MAD Brand Strategy Formula. Chaya shares her expertise on how to craft memorable and impactful brand names, even when all the obvious ones are taken. From the challenges of domain acquisition to the importance of evocative names, this episode is packed with practical advice for anyone looking to build a strong brand. Whether you're an entrepreneur, marketer, or creative, you’ll learn valuable insights on positioning your brand in a crowded market, the power of synonymous brand names, and the art of storytelling through names. https://www.chayaglatt.com/ 00:08 Introduction and Guest Welcome 00:34 The Art of Naming Brands 02:11 Challenges in Naming and Domain Acquisition 05:26 Evocative Names and Brand Positioning 09:02 The Power of Synonymous Brand Names 12:27 Avoiding Acronyms and Complex Names 13:54 Workshops and Brand Strategy 16:49 Looking Ahead: Plans for 2024 17:43 Free Resources and Conclusion

    19 min
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About

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

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