Welcome to From the Top - a podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created.
It all started in around 2010 when Curve’s earliest founder, Steve was working in a bike shop and got asked all the time for wheel upgrades. At that time the only thing available for after market carbon wheels were basically ENVE, Zipp, and a few others which were a major price leap from high end alloy wheels. Steve started asking himself why a more accessible carbon wheelset wasn’t available, so he did it himself.
How LIV/Giant was built
You could very well argue that Bonnie Tu is the most powerful woman in cycling, although she wouldn’t think of describing herself that way. She’s best known as the face of the LIV brand she created back in 2008, but more than that she’s the Chairman of the largest bike brand in the world: The Giant Bicycle Group. What does that mean? Quite simply – she runs the entire show.
This is the growth story of Bonnie Tu.
How Matt Keenan Found His Voice
As we continue our theme of individual icons within the sport, this week we hear the story of Matthew Keenan - a man who is slowly but surely becoming the new voice of cycling, taking over the highest job in cycling commentary just three years ago when Matt and Robbie McEwen replaced Paul Sherwin and Phil Liggett as the host announcers for the Tour de France.
The Story of Legendary Cycling Photographer Graham Watson
This week we speak to Graham watson, the most prolific cycling photographer in perhaps the world. Like other pioneers of their professions, some might argue that it was easy back in the day and there were more opportunities. But everything is obvious in hindsight, and as you’ll soon hear from Graham, it was anything but easy. I’m a big believer that you make your own luck to open the next door, and that’s precisely what Graham did over the 5 decades he covered the sport.
The remarkable story of Phil Liggett
Over the next few episodes of From the Top I switch gears to speak to iconic individuals within the cycling industry to better understand how they got to where they are. First up, I speak to Phil Liggett about how he got his start in commentating, how he met Paul Sherwin, how he’s been doing since Paul’s untimely passing, his relationship/fallout with Lance Armstrong, and the cutthroat nature of his position at the top of his profession.
Building Skratch Labs
Founded by two longtime friends, Allan Lim and Ian McGregor as both were sidelined from the sport, they both described themselves as initially too ‘lazy’ to actually sell their ‘secret drink mix’ they were making for pro cycling teams at the time. With no business experience were able to hustle their way to become one of the biggest little brands in the sports nutrition world.