FUTURE OF MARKETING PODCAST Sanjay Mudnaney

In this podcast I share what it takes to build a personal brand in the digital world .

Advertising has been disrupted by Tech , what is emerging is interesting . Let me share the talk from my webinar. 

A Brand Story comes to life when the customer is included in the Story.

When I began my career in marketing I had a budget of over rupees three crores for the year , which was quite a significant amount then .

The medium I had was newspapers . I would advertise hoping to interrupt my target audience to see my brand AD .

If it was front page , bottom right the chances were higher , 5th page bottom left , lowered the chances .

Then came TV and yet again my job as a marketeer was force interrupt my customer .

Then things changed , we first had internet , but Iphone changed everything .

Today with the smart phone in hand the power has shifted to the consumers , they decide what they wish to consume .

And they don’t consume advertising,
they consume entertainment ,
they consume stories and
they consume videos .

Over 90% of traffic on internet is videos.
over 90% of the data is on mobile.

When brands saw this ,
they stopped advertising ,
they started entertaining ,
they became storytellers ,
they became film makers.

The hero of the brand story was not the brands but the consumer.

Products / brands were placed in the stories .

Stories connected to hearts , cut through clutter , were remembered , were shared , went viral in the digital world.

You don't need need expensive equipment to make films become a storyteller , the mobile phone works.

PR changed too , earlier it was the journalist and the editor who would be the gate keepers ,
now we have influencers,
anyone with a voice and passion for what they do ,
who can get in front of the camera,
or write ,
all you need a smart phone to begin with.

You don't need to be a big brand or have big budgets to tell stories ,
social media is a big leveller .

Anyone can tell a story , this is the biggest opportunity for small business , startups , freelancers , leaders to become brand storytellers.

Join me in the webinar I conducted today to experience the power of brand storytelling .

I became an entrepreneur at 54 , it was not easy , there were challenges I faced . But its been the most amazing experience I had , I am sharing from my experience . Entrepreneur Mindset is for everyone , not just those who begin their own business it is also for those who are in jobs. 

In 2021 marketing budgets have clearly shifted to performance media , Brand building has seen huge cuts in budgets . But is performance marketing alone more effective in the long run ?

This is one of the first questions I ask all my clients 1. Why do you exist 2. What would be missed in the world  if you do not exist ? Purpose is what adds meaning and brings teams together. Great leaders enrol teams into a vision. Join me in this podcast with this essential question.