Hard Way MBA Jason Thomas

Balaji Ramadoss: Future of Healthcare

Balaji is the Founder and CEO, Edgility, where he is enabling a cognitive Healthcare disruption. Before launching Edgility he earned a PhD and worked in Healthcare for last 15 years as CRO for Tampa General and VP of Technology Experience for Stanford Healthcare Palo Alto. Prior to leading large teams, Balaji was in Public Health and responded to Hurricane Katrina, Deploying as tech consultant where he developed the first command center based on healthcare needs.


Healthcare Disruption / Transformation

Healthcare is ripe for disruption, where do start looking at this big system to create disruption?
Healthcare is inefficient; Inefficiency is unethical
Clinicians are the most important aspect of the equation
Healthcare lacks situational awareness
Joy in Practicing Medicine: Physicians, Nurses and Care Providers got into medicine the patients and the joy of practicing medicine, yet we hear a lot about physician's being very dissatisfied with their careers. What do you guys see happening here?
Clinicians should focus on patients.
Visibility of logistics should be taken care of for them.
'I' in the middle of the triangle.
2008 -> Today We've implemented tech so fast that we didn't re-engineer the process.
Help healthcare unpack transaction system of data. Think about radar for real time pings.
Design Thinking. First stage, empathy. Do you understand the problem emphatically?
Broke Healthcare into 15 domain areas and now 6 core offerings. Flare...
Deep experience helps them to identify the domain ares.
Start with empathy. Chose orders management first. Revenue cycle. Care management. Interdisciplinary communication - Dr's talking to themselves.
Formed design teams. Made of clinicians, not admins and techs. Worked directly with these teams.
Brought all of this back to the patient experience.
Flare back up by looking at workflows, EMRs, etc. for ways to create triggers and events
Situational Awareness. I've heard you talk about Situation Awareness as part of the solution. Can you explain what that means to you? How do you create that in such complex healthcare environments?
Definition: At any point in time do you know what's going on?
Supply Chain: Tracking packages.
In Healthcare. Doctors and nurses have so many logistics to manage that it's difficult for them to see the whole picture.
What's Next in Healthcare?
Healthcare is not simple. Will not be simplified like Uber.
Genomics are the next wave. Won't make it simpler. Will make it more complex. Without cleaning up foundation getting there will hard.
Precision medicine.
Fee for performance.
Standard questions

One piece of tactical advice you'd give our ambitious corporate audience that they can put in place today to help them change their life / career?

When you have doubt, look past the curve. Where you see is where you go. (Very Zen & the Art of Motorcycle Maintenance if you ask me.)

Best business book you've ever read?

John Kaag: American Philosophy: A Love Story

AND...


Connect:

LinkedIn: Balaji Ramadoss
Twitter: @techofficer
Email: balaji@Edgility.io

Understanding your own why, or purpose, is a tangible advantage

Who are you in a sentence or two?

* I teach advanced social skill and personal magnetism.
* Art of Charm. High Performers looking to go to the next level.
* Seal Team 6.


The Art of Charm sounds like a pick up artist training but that's not at all what you do. What does 'Charm' have to do with business success?

* "Networking"
* Charisma. Like & trust factors.
* It's the secret game happening around you. People who are good at any job at all have this soft skill on lock.
* "I know I'm going to be a cubical robot for my career unless I get this down..."
* It becomes real obvious who's leader


Listening, reading and studying your material it seems there are a few fundamental skills that everyone needs to master. Perhaps we can dive into each of these ideas in the context of a standard business networking event. Let's assume it's a happy hour / cocktails with good attendance and a variety of attendees, including some fairly heavy hitters.
Most people do this wrong... Hey 'Jason Thomas nice to meet you...' BNI meeting style.

Begins before you walk in the room.

* First impressions begin well before you open your mouth
* People see you enter the room, interacting with others, looking at your phone,
* We judge subconsciously - even if we're consciously flexible.
* Cannot undo the first impression.
* When you became a blip on the radar - that's the first impression.
* We filter the first impressions through our own emotional baggage.

Exercise: Create a non-verbal presence without even thinking.

* Upright, open positive body language.
* Do this regularly. It's great, friendly, first impression.
* Do this every time you walk through a doorway. This way, you're always resetting and you're doing it at critical points.
* Now you're also creating a habit.


Clothes:
- The things you want to focus on are to
- Look just professional enough to pass muster and be comfortable

Talk to people

* Go up to someone who's not comfortable.
* They're not the glad handers, they're often too comfortable and are working the room to make a sale.
* Be very comfortable.
* Focus on helping other people.
* Introduce people who are nearby.


How do you get into a conversation with even one of your 'heavy hitter targets'.

* figure out where they are before the event.
* Do the social media search. Facebook, LinkedIn, Twitter, etc.
* Find the connections and reach out to those people. Ask, 'how do you know Dr. Feinberg'? Do you mind introducing me to him? Explain the event and that you'd like to meet with him at the event.
* When that person is swarmed at the event, you now have permission to step in and introduce yourself and say you'll wait for him to be available. The small connection is a more comfortable scenario.
* They may also be interested in not talking about their profession, but their interests, therefore being personal, connected and interested.
* Cold intro based on mutual interest


Top secret: Find out if they have dietary restrictions. Look it up on line and give them recommendations, invite to dinner.

When do I actually get their help?

* Law of Reciprocity. You have little professionally to offer the top guys in your field. What you can as for is advise... If you were a young person in the industry, what would you do? How can I make myself more valuable to people like you?
* Keep in touch.


The more irons you have in the fire, the better your chances.

Your Favorite business book? How to Win Friends and Influence People, Dale Carnegie

jordan@theartofcharm.com

The Art of Charm Podcast

Scott McNabb
Vice President, Sales, Enterprise South
Oracle Marketing Cloud
Newest and fastest growing SaaS

Executive confidence in marketing?

* 77% of Marketers use awareness as their measure of effectiveness,
* Marketers mistake Engagement for Conversion
* Engagement metrics: open rates, page visits, tweets, impressions, Likes
* Revenue targets...


How do marketers position themselves as close to revenue as possible?

* The further away you get from Revenue the larger the target on your back becomes.
* Conversion metrics and being able to track from engagement through funnel entry and then through lead to opportunity conversion noting engagement all along the way.
* Attribution vs. influence becomes a “Possible” discussion.
* marketers are drowning in a sea of activity.


Combining data sets & creating models to reach the bigger audience that act like best customers?

* The world has changed from list builds and 1 st party CRM data, to now the need to combine first party with 2nd and 3rd party…


How does Marketing get and maintain a seat at the boardroom table?

* Marketers tend to use marketing speak.
* Don't tend to build ICP (Ideal client persona)
* We can now look at the IPC and compare that to a money conversion event, as opposed to brand centric.


How to deal with a CEO who is a clueless when it comes to digital...

* 73% of CEOs say their CMOs lack business credibility.
* CFO has tools like ERP, Account system. It's about $
* Chief Rev. officer has close rates and deal value
* CMOs haven't had $ metrics.
* Put markers in place that describe successful marketing. Must be able to clearly articulate "What's the value of marketing to this company?"


How to broker a conversation internally (with different lines of business) about how to build a better model for customer-centricity....

* CMOs have to start working backwards from customer centricity.
* Educate about how customers see the world and how we, as a business, can align with the customer.
* CMOs have to get better at describing marketing contribution to revenue
* Technique, tactics are really 4th in the line of discussion.
* "Arts and crafts' marketers, brand marketers, need to arm themselves with the science.


Defining Terms
Adtech

* Traditional display ads that now know more about you. The Unique visitors.
* Previously the world of agencies.


Martech

* Outbound against a named visitor.
* email marketing, etc.

http://hardwaymba.com/bob-stolzberg-technical-evangelist/

How do some get so much more from LinkedIn than others?

About Dustin
Writer on LinkedIn. 20K+ followers
2MM views of blogs
Columnist



Most salient points for professionals
The way you think about LinkedIn is important.
You can use it as a passive platform or active. Active is much better.

A good profile...
Have a photo, a professional one. For some, that means a suit and tie, others it's at your desk
Position descriptions are complete. Don't treat them like a chance to recite everything you did. Treat it like a chance describe how you bring value.
Ask for recommendations. Easiest to give them first.
Complete the profile and give people a nice way to understand who you are and what you do.
Order of content areas. Highlight what's most valuable first.

Using the bloging platform, Pulse, on LinkedIn.
Good distribution
Wrote first post in July 2014 about second employee in a startup. Received 900 views.
Second article 4-5 days later about getting an MBA was written for an audience of people who need the MBA as a career qualification. that post went viral and got 22k views.
Later wrote a post that received 500k views.
Has now written 185 posts for LinkedIn.
LinkedIn has an algorithm that identifies what posts to feature.
Is now manually featured by certain editors

What have your learned and can systematize about writing for Pulse?
There are probably 10 people who have written for Pulse who have built a similar sized platform as him.
Only 2 of them had any writing background before starting
If you're interested in writing, start by writing about things you care about. Do something compelling, not appetizing.
Something with 'fire in the belly' gets more attention than technically well written material.
It's all about interacting with people.

Groups
Are they really active?
Most are short-lived if ever lived.
Most are too big or too small to be a community.
You need to evaluate each group one at a time and be willing to abandon them.

Interacting with people...
Look at who is engaging with the post then go to their profile.
Look at their post, be curious and proactive in helping them. Look for ways, find ways, to help the people who look at your profile.
Use this as a basis to build a dialog.
Look for Pulse content that resonates with you and is in your area of interest / expertise.
Comment on the article, comment on the comments.
Engage more deeply with individuals.
Most people generally operate with some sense of kindness and of the golden rule, online people don't necessarily have the same level of care / reciprocity. Being decent, kind and caring to people who do share of their time and efforts.

Your favorite business book?
Michael Lewis: Money Ball & The Big Short
Fiction books will make you a better writer: The Miracle Life of Edgar Mint

What one piece of actionable advice?
Career growth is not only about the credentials you get
Look at what investments you can make into other people
He could go out an get another degree, which may look good on your resume
You could also give great advice to a potential client or employerer