Het Nieuwe Werken Amp.Amsterdam // The Sonic Branding Company

Frank de Wit over Team5pm, de democratisering van de creators, AI en meer.

In deze aflevering praat Diederik van Middelkoop met Frank de Wit, managing director bij Team5pm. Ze gaan onder meer in op de groei van het bureau, de invloed van AI en waarom traditionele commercials niet direct geschikt zijn voor online. Luister nu via je favoriete podcastplatform en abonneer je op de podcast om op de hoogte te blijven van nieuwe afleveringen. 
Over Team5pmTeam5pm is het YouTube-bureau en strategische videopartner voor merken en uitgevers. Door middel van datagedreven consultancy en algoritmevriendelijke contentcreatie helpen ze klanten succes te behalen in elke fase van de video trechter. Dit doen ze als full-service YouTube-bureau op het gebied van strategie, content en distributie op alle voor het merk relevante videoplatforms. Door de jarenlange ervaring en het gebruik van data, onderzoek en experimenten te combineren, weten ze wat goed werkt en wat niet als het om videomarketing gaat. Deze inzichten vertalen ze naar een heldere datagedreven videostrategie die leidt tot betere resultaten.

In this episode, Diederik sits down with Monique Bergers, managing director at N=5. They discuss how and why she ended up at N=5, her sense of entrepreneurship, and being a female managing director. 
Discussed cases:The Dark Side of Money

In this episode, Diederik sits down with Mischa Schreuder, creative partner at creative agency Fitzroy. His career spans two decades filled with highly awarded work produced for several outstanding international agencies. They talk about purpose, the need to adapt to changing consumer mindsets, the home that is Fitzroy, and the challenges of a modern creative agency. Mischa is an entrepreneurial thinker and a great communicator with a huge heart for the business.

What are the issues that the new generation of young creatives struggle with?

Find out what Ramin Bahari, creative director at DEPT has to say about this. Furthermore, Diederik discusses new technology, the metaverse, growing up in a musical family, and the growth of Dept Agency. Better listen and discover in the link below!

Kelly McConville, Global Director of Content, Social Media & Creative Operations at N26, speaks passionately about N26, a modern bank in the new digital age. She speaks as fluidly about technological innovation as she does about producing huge amounts of social content in short timeframes, the importance of added value, and the need for authenticity in brand communication. A true Irish fountain of information, and an absolute joy to listen to.

In this episode, our Executive Creative Director Diederik van Middelkoop sits down with We Are Pi's Chief Pirate Officer (CEO) Alex Bennett-Grant. They discuss how We Are Pi has developed over the past years, how independence and change are at the heart of the company, and being actively involved in the PlusPlusOne initiative.