Hit the Ground Running Fast Company

By now, we’re used to talking to AI chatbots, and we’re used to googling something to find an answer. Last week, though, Google launched a new feature that combines the two called AI Overviews. The feature—which many users are already trying to turn off—is designed to reduce the number of searches users have to make. But the idea of combining a chatbot, search tool, and encyclopedia has actually been championed and refined by a two-year-old startup called Perplexity. The ambitious startup, which calls itself an Answer Engine, has been funded by the likes of Jeff Bezos and Nvidia. The stakes are high: If Perplexity can pull off its mission, the company could become—according to some—a Google killer. Perplexity’s CEO Aravind Srinivas spoke at our Most Innovative Companies Summit last week, and had some choice words about Google’s new features and the future of his own company. We spoke to executive editor Amy Farley to unpack what he said.
Then, we chatted with ‘Fast Company’ senior staff editor Jeff Beer about brand apology ads and E.l.f beauty’s recent study on how there are too many dicks across U.S corporate boards.

The WNBA’s 2024 season comes on the heels of a recent groundswell of interest in women’s basketball. Last year was the WNBA’s most-watched regular season in over two decades and the recently wrapped NCAA tournament has brought a new generation of fans to the sport. The women’s March Madness final averaged 18.7 million viewers, while the men’s final averaged just 14.82 million viewers. Basically, the WNBA is a hot commodity and brands are noticing. Fast Company Staff Editor AJ Hess joined us to explain how this happened and why the stakes for the WNBA are so high this season.
Then, in a bit of a role reversal, Josh played the interviewer and asked Yaz about her latest reporting on Oprah. It covered Weight Watchers, diet culture, and our favorite topic on this show, GLP-1s. The impetus for Yaz's article was a Weight Watchers event last week in New York where Oprah was speaking. Yaz explained what happened and what it means for the future of the company.

Boeing has been in the news recently . . . Between a door plug blowing off mid-flight and sudden nose dives causing injuries, the company has been in very hot water. ‘Fast Company’ contributing writer Clint Rainey joined us to explain what’s really going on at Boeing and how it plans to address safety and quality concerns. For more on our Boeing coverage.
Then, we spoke with Ghia founder and CEO Melanie Masarin and Nowadays cofounder and CEO Justin Tidwell to understand what’s behind all the demand for non-alcoholic drinks. Companies like Athletic Brewing are experiencing enormous growth as consumers are embracing Sober October and Dry January and curbing their drinking in general. It’s perhaps not going all that well for all brands. After we recorded this interview on April 9th, Boisson, the largest nonalcoholic retailer in New York, filed for Chapter 11 bankruptcy and closed all eight of its brick-and-mortar stores. Still, the nonalcoholic market is forecasted to grow exponentially within the next decade, especially as major breweries such as Anheuser-Busch and Heineken expand their alcohol-free offerings.

Boeing has been in the news recently . . . Between a door plug blowing off mid-flight and sudden nose dives causing injuries, the company has been in very hot water. ‘Fast Company’ contributing writer Clint Rainey joined us to explain what’s really going on at Boeing and how it plans to address safety and quality concerns. For more on our Boeing coverage.
Then, we spoke with Ghia founder and CEO Melanie Masarin and Nowadays cofounder and CEO Justin Tidwell to understand what’s behind all the demand for non-alcoholic drinks. Companies like Athletic Brewing are experiencing enormous growth as consumers are embracing Sober October and Dry January and curbing their drinking in general. It’s perhaps not going all that well for all brands. After we recorded this interview on April 9th, Boisson, the largest nonalcoholic retailer in New York, filed for Chapter 11 bankruptcy and closed all eight of its brick-and-mortar stores. Still, the nonalcoholic market is forecasted to grow exponentially within the next decade, especially as major breweries such as Anheuser-Busch and Heineken expand their alcohol-free offerings.

Two weeks ago, the former Republican National Committee boss Ronna McDaniel was hired and then fired as an MSNBC contributor. This came about after pushback from staff, including complaints that she had touted Donald Trump’s debunked claims of voting malfeasance in the 2020 election. At the same time, there was backlash from people on the right who chalked up her dismissal as proof of left-wing media bias. Presiding over the chaos was NBCUniversal News chairman Cesar Conde, who has been trying to make the network for all viewpoints. But is that even possible in the Trump era? We talked to Fast Company contributing writer Brian Stelter, who profiled Cesar Conde in our upcoming spring issue.
Then we chatted about one of Fast Company’s recognition programs, Brands That Matter. This is where Fast Company highlights companies that build a connection with their audiences by being culturally relevant, making an impact, and communicating their mission and values clearly. Our advertising and brand correspondent, Jeff Beer, joined us to share his favorite brands at the moment. Kristen Wiig's reprisal of the Target lady, SunChips jumping on the eclipse phenomenon, and . . . Dramamine producing a short documentary about barf bags.

Truth Social went public last week. The company disclosed its finances in an SEC filing that revealed it had brought in just over $4 million in revenue while losing more than $58 million in 2023. Those numbers don’t seem to make sense. ‘Fast Company’ senior staff editor Max Ufberg joined us to break down what is responsible for the dire state of that business.
Also, tweens and teens experimenting with makeup and skincare is nothing new, but there’s a new trend happening where tweens are showing a lot of interest in the Sephora brand . . . so we wanted to hear directly from them and got to speak with one tween about how they got so interested in skincare, and, of course, what their favorite products are. Then we spoke with Artemis Patrick, president and CEO of Sephora North America, who shared why she thinks tweens love the brand so much and what the company is doing to connect with that community.