211 episodes

The How She Did That Podcast was created for Online Agency Owners and Virtual Service Providers to have a place to grow and learn together. Each episode will provide tech, team, leadership, and business advice that can be immediately implemented. Let's build a business we love!
Hosted on Acast. See acast.com/privacy for more information.

How She Did That Tasha Booth

    • Business

The How She Did That Podcast was created for Online Agency Owners and Virtual Service Providers to have a place to grow and learn together. Each episode will provide tech, team, leadership, and business advice that can be immediately implemented. Let's build a business we love!
Hosted on Acast. See acast.com/privacy for more information.

    How to Create a Scalable Offer System for Your Online Agency

    How to Create a Scalable Offer System for Your Online Agency

    In this episode I'm sharing valuable insights on how to "agencify" or productize your offers and create a scalable offer system for your online agency.
    Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the project. It creates time efficiency and saves you money when you're not reinventing the wheel every time. And last but not least, it allows the services process to run without you!
    In this episode we'll be walking through these 5 steps to agencify your offers:
    Get clear on your offersCreate a high-level view of your processesMake note of where project plan templates, checklists, canned emails, etc can be incorporated.Create templates & SOPsTrain your team on the process
    Creating a scalable offer system may take time but is essential for freeing up your time and allowing your agency to run smoothly without your constant involvement.
    Apply for a $25,000 grant package with HoneyBook via the Breakthrough Grand program. Learn more at tashabooth.com/breakthroughgrant


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    • 16 min
    How She Uses Awareness Tools To Hire The Right People Into The Right Seats with Melissa Froehlich

    How She Uses Awareness Tools To Hire The Right People Into The Right Seats with Melissa Froehlich

    In this episode of the How She Did that Podcast, we’re welcoming back my good friend Melissa Froehlich. Melissa specializes in business alignment strategy, helping women entrepreneurs scale their businesses. Her unique approach is holistic, weaving in KOLBE and Human Design principles to craft effective, sustainable, and personalized business strategies. 
    Melissa says these awareness tools can be used to help CEOs understand their innate strengths and in turn build businesses that align with their unique capabilities. 
    In this episode you’ll learn: 
    What the KOLBE and Human Design awareness tests are and what they can teach usHow to use these awareness tools to gain a deeper self-awarenessHow to integrate these awareness tools into our hiring processes AND how we manage our team members day to dayWhy knowing your results isn’t enough - you must apply what you learn! 
    Connect with Melissa on Instagram at @melissafroelich_biz or visit her website at melissafroehlich.com. 

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    • 25 min
    How to Infuse Mission, Vision, Values into Your Agency's Day to Day - Part 2

    How to Infuse Mission, Vision, Values into Your Agency's Day to Day - Part 2

    In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on.
    In this episode, we break down:
    The five questions to ask yourself AND your team as you begin to brainstorm potential values. How to narrow down and refine the values you've brainstormedExamples of company core values such as integrity, accountability, and respect. Using your core values to determine if a client or a team member are in alignment with your company.
    Take action today by creating or revisiting your agency's core values, sharing them with your team, and posting them online or on your business' website to ensure consistent alignment with these values.
    If you liked this week's episode, check out Part 1 of the series where we covered the difference between a mission statement and a vision statement and how to turn them into statements that truly guide your company's direction and decision-making! Listen to Episode 196 here.



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    • 6 min
    How to Infuse Mission, Vision, Values into Your Agency's Day to Day - Part 1

    How to Infuse Mission, Vision, Values into Your Agency's Day to Day - Part 1

    In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making.
    I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.
    I also shared practical tips on how to infuse these statements into the daily life of your business, such as:
    Post them on your company website.Include them in client intro and onboarding content.Engage your team by asking how they've lived out the mission or worked towards the vision.And more!
    Join me next week for Part 2, as we delve into creating strong core values statements.
    Head over to tashabooth.com/podcast for more resources and ways to work with me!

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    • 21 min
    3 Steps to Creating the Perfect Agency SOP

    3 Steps to Creating the Perfect Agency SOP

    In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP.
    SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients.

    In this episode you'll learn:
    The importance of breaking down complex processes into smaller, more manageable SOPs How to set up your SOPs to accommodate different learning stylesBest practices for housing SOPs
    Click here to watch a video demonstration of our SOP creation process at The Launch Guild.

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    • 7 min
    3 Ways to Make Clients Happy that Cost $0.00

    3 Ways to Make Clients Happy that Cost $0.00

    In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship.

    Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures that you're focusing on what truly matters to them and addressing any potential fears they might have about the partnership.Keep Your Clients in the Loop - Communication is key. Clients may feel anxious about the process because they're not the experts. By keeping them informed about the progress, what's happening each week, and what's coming next, you can alleviate their concerns and build trust. Follow Through on Your Promises - Simply put, do what you say you'll do. Clients appreciate transparency and accountability.
    By implementing these three strategies, you can create a business that not only meets but exceeds client expectations, fostering a relationship they'll want to return to time and again.

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    • 7 min

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