7 episodes

On this podcast, a successful LA marketing exec de-mystifies marketing ideas + gives you accessible tools to maximize sales for your business. Learn sales psychology, e-commerce, social media strategy, and more.

I Can Sell That Sutton Smith

    • Økonomi

On this podcast, a successful LA marketing exec de-mystifies marketing ideas + gives you accessible tools to maximize sales for your business. Learn sales psychology, e-commerce, social media strategy, and more.

    Episode 7: Exposing the Funnel of Q Anon

    Episode 7: Exposing the Funnel of Q Anon

    Q Anon is an extremist movement currently sweeping America - and the world. Devotees to Q describe an almost religious passion for their community - and it's breaking up families, ending careers, and causing serious threats to democracy. Track how a conspiracy theorist grew a rabid base of thousands using a basic marketing funnel and the toll it's taking on the country.

    • 36 min
    Episode 6: Marketing With Visuals: 5 Steps to Brand Identity

    Episode 6: Marketing With Visuals: 5 Steps to Brand Identity

    Are you using visuals (photo and video content) the way you need to be for your maximum exposure and growth? Quit sleeping on the most effective way to connect with your audience, statistically speaking. 

    Start creating a world for your consumers with color palette, video, photos and graphics. This episode breaks down the process of visually branding with an easy, 5 step system to get your visuals where they need to be. Learn ways to catch eyes, sell products, gain fans, or raise awareness - all by taking your message visual.

    • 18 min
    Episode 5: The Ancient Religion of Marketing (Part 1 of 2)

    Episode 5: The Ancient Religion of Marketing (Part 1 of 2)

    Did you know that the philosophy at the heart of American marketing was taken from an ancient, pre-Christian religion?

    Plus, we talk using fear to understand motivations and actions of your customers. 

    Additional topics include sales psychology + customer identity, plus a look at how Apple took the personal computer market mainstream.

    Part 1 of 2, these topics will be continued in the next episode.

    • 15 min
    Episode 4: So You Want to Make A Website

    Episode 4: So You Want to Make A Website

    Need to build a website but want to do it right? This episode contains a treasure trove of tips and insights that can be applied to any of your websites, both personal or professional. Learn lessons from a web developer and systems architect to get you started on a page that works and the psychology behind website design and feel. Additional topics include UX, site function, and color psychology, using examples from Apple, Disney, Amazon, and more. Guest starring Arthur, the CTO of Smart Rapper. 

    • 37 min
    Episode 3: The Branding of Taylor Swift

    Episode 3: The Branding of Taylor Swift

    Taylor Swift is one of the most savvy marketers, but her brand as undergone an evolution. Where does her new album fit in? Plus, tactics she uses to sell more albums and build cult-like brand loyalty with her fans.

    • 19 min
    Episode 2: The Porn Star Funnel

    Episode 2: The Porn Star Funnel

    This week, I sit down with my best friend and build out her email and sales page funnels. Learn an extremely lucrative sales strategy in a step-by-step way anyone can apply to their business. Plus, an insight on the challenges faced by adult workers in e-commerce. Guest starring Lana Violet.

    • 46 min

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