I Do Wedding Marketing Podcast Nina Addeo

Welcome to the I Do Wedding Marketing Podcast! On this episode of the podcast host Nina Addeo discusses the importance of consistent marketing, even as a seasonal business.

Join Nina May 9th at the Click to Convert virtual summit! Get your free ticket:

https://ido--inkpotcreative.thrivecart.com/c2c-all-access-pass/662e932ce7731/

Follow Nina on Instagram:

https://www.instagram.com/idoweddingmarketing/


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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

SPOILER ALERT: The perfect post may not exist. You want the perfect performance instead. In this episode, Nina Addeo discusses the cost of waiting for the perfect social media post and what wedding industry professionals can focus on instead!




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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

In the latest episode of the I Do Wedding Marketing Podcast, Daniela E. Justus of Wedding Industry ads, a digital marketing agency specializing in the wedding industry, shares valuable insights on leveraging Google Ads and Meta (Facebook and Instagram) for wedding businesses.

Host Nina Addeo and Daniela discuss the precision targeting and audience reach offered by these platforms, emphasizing their role in capturing potential clients at various stages of the wedding planning journey. Daniela's expertise sheds light on the effective use of social media and ads to generate high-quality leads, highlighting the Lead Lock system for smoother customer experiences and the benefits of automation in responding to inquiries. With a focus on precision targeting, customer experience, and financial transparency, this episode offers practical strategies for wedding professionals looking to enhance their marketing efforts.

Whether you're new to digital marketing or seeking to refine your current strategies, Daniela's insights provide valuable takeaways for attracting more clients and increasing bookings for your wedding business.




In this episode, you will be able to:


Maximize Your Online Presence with Digital Marketing Strategies for the Wedding Industry.


Unlock the Power of Meta Advertising to Elevate Your Wedding Professional Brand.


Skyrocket Your Venue's Visibility with Google Ads Tailored for Wedding Venues.


Streamline Your Lead Management System for Seamless Client Interactions.


Master the Art of Effective Targeting in Wedding Industry Ads for Maximum Impact.






The key moments in this episode are:00:00:02 - Introduction and Location 00:02:46 - Differences in Sales Cycles 00:04:49 - Importance of Targeting in Advertising 00:09:40 - The Role of Google in Advertising 00:13:08 - The Ultimate Power Couple: Google and Meta 00:15:00 - Benefits of Meta for Relationship Building 00:16:24 - Preparing for Meta Advertising 00:21:38 - Importance of Dedicated Landing Pages for Google Ads 00:24:16 - Understanding the Investment Behind Online Advertising 00:27:35 - Outsourcing vs. DIY for Advertising 00:30:43 - Maximizing Quality Leads through Ads and Social Media 00:32:20 - The Lead Lock System 00:35:33 - Customized Automations for Improved Customer Experience 00:38:14 - Working with Wedding Industry Ads 00:43:38 - Connect with Daniela


Connect with Wedding Industry Ads:

https://weddingindustryads.com/

Apply for WIA Meta VIP Day:

https://www.weddingindustryads.com/vip-day

Follow Daniela and WIA on Social Media:

https://www.instagram.com/weddingindustryads/

https://www.instagram.com/danielaejustus/

https://www.pinterest.com/WeddingIndustryAds/



Connect with I Do Wedding Marketing:

https://www.linkedin.com/nina-addeo-699898ab

https://www.idoweddingmarketing.com/

https://www.instagram.com/idoweddingmarketing/

https://www.pinterest.com/idoweddingmarketing/




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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

Whether sales calls, e-mails or meetings, this is where your best ideas for your wedding business' content can come from!

In this episode of the I Do Wedding Marketing Podcast Nina Addeo talks about pieces of your sales calls to utilize for engaging social media content.







Engaged to Engagement Workshop⁠


https://www.facebook.com/idoweddingmarketing


https://www.linkedin.com/nina-addeo-699898ab


https://www.idoweddingmarketing.com/


https://www.youtube.com/@idoweddingmarketing

https://www.instagram.com/idoweddingmarketing/










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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

Does this sound familiar? You've been told to focus on posting content on every social media platform to boost your business, only to end up feeling overwhelmed and spread too thin, right? You're not alone. It's frustrating to put in all that effort and not see the results you want. Let's change that.

My special guest this episode is Emily Rochotte, Wedding Industry Expert and fellow social media manager.

Emily Rochotte is a seasoned content writer, social media manager, and speaker, with over ten years of experience collaborating with wedding professionals and contributing to renowned publications such as The Knot, Brides, and BizBash. Her expertise lies in enhancing brand awareness and driving business growth through compelling content creation. With a strong focus on supporting entrepreneurs, Emily's in-depth knowledge and insights are invaluable for wedding professionals seeking to elevate their social media presence and establish meaningful connections with their audience.



In this episode, you will be able to:


Master short form video content creation to captivate and connect with modern couples.


Maximize Snapchat's potential to reach and engage with Gen Z couples in the wedding industry.


Engage and entertain viewers with captivating YouTube shorts to grow your wedding business.


Diversify your social media platforms to expand your reach and connect with a broader audience.


Enhance engagement and impact with effective social media video editing techniques for wedding professionals.



Mastering the art of creating attention-grabbing short-form video content is invaluable for wedding professionals looking to strengthen their online presence. This captivating medium allows for authentic storytelling, heightening emotional engagement with prospective clients. With its brevity, it delivers a punchy impact, making it an appealing marketing tool for wedding businesses on social media platforms like TikTok and Instagram.



Connect with Emily:

https://www.instagram.com/emilyrochotte/

https://emilyrochotte.com/

https://www.tiktok.com/@emilyrochotte


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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

This is a BONUS episode featuring an Instagram Live with Margaux Fraise, the creator of the Wedding Summit Series. Join us this March 11th - 13th for the Sales Edition!



Register here:

https://margauxfraise.mykajabi.com/a/2147816127/NvhTLJD3


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Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message