I Love Mortgage Brokering I Love Mortgage Brokering

How to Use Traditional Radio To Build Your Business
The biggest mistake people with radio (I made this mistake) 
How to use the radio as a backstage pass to grow your network 
How Radio should just be the tip of your marketing plan
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I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. 
To learn more, visit: finmo.ca/ilmb
 
In this episode, I will share how to  leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy. 
The use of traditional radio marketing to grow a mortgage business.
Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence.
Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads.
How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding.
Live call-ins and the use of modern technology can enhance audience engagement and content distribution.
Consistent show delivery and a structured framework are important for maintaining a professional standard.

Why do you need to focus on collaboration instead of competition?
In this episode we will cover: Specific ways Em has used collaboration to build her business; Her social media strategy, including frequency and types of posts; and Why chasing shiny pennies are generally bad for your mortgage business
To connect with Em Miszk you can check out the links below:
Facebook facebook.com/Portcreditmortgages
Instagram instagram.com/emilymortgagebroker/
LinkedIn linkedin.com/in/emily-miszk-aa978420/
portcreditmortgages.com
 
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode, we’ll talk about how Em evolved from participating in mom groups to harnessing those very connections to grow a flourishing mortgage enterprise. We'll uncover the importance of building genuine, lasting relationships, and why chasing the latest trends can often lead to a dead end. 
 
In this episode, we will cover: 
The importance of collaboration over competition for business growth.
Effective use of social media strategies, including types of posts like reels, carousels, and Instagram Lives.
Authentic engagement with the audience and moving online interactions to real-life connections.
The drawbacks of chasing shiny new trends, or "shiny pennies," in the mortgage industry.
The balance between continuous learning and content creation while maintaining authenticity.
 

In this episode we will cover: 3 high converting USP’s you can use to Convert FA’s; 2 of the easiest ways to find the best FA’s; and 1 Adjustment you must do if you want to maximize your referrals
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

Today, we're joined by Bekim Merdita. He is the VP of Sales and Business Development for Rocket Mortgage Canada.
 
In this episode we will cover: 
This is still ultimately people business; 
Data is your friend; and 
Be a buyer of technology, not a builder
 
To connect with Bekim you can check out the links below:
linkedin.com/in/bekim-merdita-475b6788/ 
instagram.com/bekim_merdita/ 
facebook.com/bekim.merdita.3
 
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn 
more, visit: finmo.ca/ilmb
 
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
 
Today, we have Bekim Merdita from Rocket Mortgage joining us to discuss how data analytics and the right technology can supercharge your mortgage business. We'll delve into Rocket Mortgage's precise data tracking and how it drives exceptional decision-making. Even if you lack access to vast data pools, don't worry—I’ll share the top five key metrics you should focus on.
 
In this episode, we will cover: 
The 'Blackjack' strategy, highlighting the importance of a 21-day period for securing client commitments.
The benefits of customizing existing technology platforms instead of developing new ones from scratch.
How leveraging technology can set brokers apart in a competitive landscape.
Meticulous data tracking in improving decision-making and optimizing mortgage brokerage operations.
 

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover: The only 4 types of posts you need to create; How to get 100’s of people to open their DM’s to you; and How to all this by creating one 10 minute piece of content
Want to view all the templates and links Scott shares on this episode?
-> Content Strategy Document docs.google.com/document/d/15JB_nyoGlBI7TKbuNFKUditQG-64rVzlWdaz-svGEhE/edit?usp=sharing
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow Scott on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com
In this episode, I'm excited to share with you a powerful strategy for generating inbound leads from social media that I learned at a mastermind event in Orlando. Over the past four months, I've applied this strategy to my own business with tremendous success. Today, I'm going to break it down step-by-step, so you can implement it too.
In this episode, we will cover: 
The exact steps I took to start generating leads from social media
Real-life examples and case studies of how this strategy works
Tips and tricks to optimize your social media profiles for maximum engagement

Today, we're joined by Geo Haddad include 1 to 2 interesting facts about guest
 
In this episode we will cover 
How to use communication to generate referrals; 
The 1:3:5 Planning Method and Geo’s goal to fund 25 files in the next 12 months; and 
How Geo took one challenging file and turned it into 7 more closed loans
 
To connect with Geo you can check out the links below:
Instagram: instagram.com/iamgeohaddad/reels/ 
Facebook: facebook.com/iamgeohaddad/ 
LinkedIn: linkedin.com/in/geohaddad/ 
Website: geohaddad.com
 
Email Scott@ilovemortgagebrokering.com, or 
Hit me up on Instagram (instagram.com/scottpeckford/)
 
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com 
Find out more about BRX Mortgage: whybrx.com
 
In this episode, we have the incredible Gio Haddad, a man who has seamlessly transitioned from flipping cars to dominating the mortgage industry. Join us as we delve into his journey, exploring how he went from dabbling in automotive deals to orchestrating real estate wins and earning the title of the 'mortgage magician'.
 
In this episode, we will cover: 
Gio’s approach to communication and problem-solving within the mortgage industry.
How communication and relationship-building in real estate can significantly boost referrals and business growth.
The pitfalls of new agents focusing too much on branding elements instead of building strong referral partnerships.
The importance of maintaining communication with clients and referral partners