60 episodes
The Marketing Rapport Verisk Marketing Solutions
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The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
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Media Innovation and Measurement: Insights from CIMM's Jon Watts
In this episode of Marketing Rapport, host Tim Finnigan welcomes Jon Watts, Managing Director at the Coalition for Innovative Media Measurement (CIMM) They dive into the evolving landscape of media measurement, discussing CIMM's strategic initiatives to enhance cross-platform TV measurement and advertising standards. Jon outlines CIMM's history, its role in shaping media innovation, and the coalition's renewed focus on improving measurement accuracy and data quality in an increasingly digital...
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Leveraging Data for a Competitive Edge with Lisa Jillson at Arity
In this episode of Marketing Rapport, host Tim Finnigan welcomes Lisa Jillson, a seasoned marketing leader from Arity. Lisa shares her extensive experience, emphasizing the vital role of third-party data in developing effective marketing strategies. She articulates how integrating various data types can create a competitive edge, advocating for a balanced approach to data utilization.Throughout the conversation, Lisa recounts her career journey, from her early days in advertising to her pivot...
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Best Of: Data Trends & Challenges with Tim Finnigan, Director of Product Marketing at Verisk Marketing Solutions
In this "Best Off" episode of The Marketing Rapport, host Tim Finnigan dives into our treasure trove of past episodes to bring listeners highlights and key insights from marketing experts on the trends and challenges surrounding consumer data. Guests like Nola Solomon, Thom Gruhler, Ethan Jones, Andrew Criezis, and Kelly Barrett share their wisdom on leveraging data to enhance consumer insights, navigate privacy concerns, and drive marketing strategies forward. The core themes revo...
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Marketing Authentically: Insights with Alec Hanson, CMO at loanDepot
In this episode of Marketing Rapport, host Tim Finnigan engages Alec Hanson of loanDepot in a rich dialogue on evolving marketing landscapes. They dive into Hanson's transition from sales to a marketing leadership role, emphasizing the synergy between these fields for effective brand communication. Hanson shares insights on adapting to digital trends and the importance of maintaining authenticity in marketing strategies. The conversation also highlights the critical role of personal bra...
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Data-Driven Evolution: From Marketing Automation to Customer Engagement with Pamela Robertson, CMO of Paytronix
In this episode of Marketing Rapport, host Tim Finnigan welcomes Pamela Robertson, the Chief Marketing Officer of Paytronix. They dive into the significance of customer data enhancement and the pivotal role of third-party insights in driving client success. Pamela outlines Paytronix's innovative approach to engaging the hospitality industry through personalized loyalty programs and digital engagement platforms. Tim and Pamela explore the challenges and strategies in B2B marketing, emphas...
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The Transformative Impact of Women in the Workforce with Joan Woodward, President of Travelers Institute
To celebrate Women's History Month, The Marketing Rapport host Zora Senat sits down with Joan Woodward, Executive Vice President of Public Policy for Travelers and President of The Travelers Institute. They dive into the intricacies of navigating a successful career path in the fast-paced world of business and leadership. Joan shares her personal journey, revealing how strategic career moves and a willingness to embrace change have shaped her professional life. The conversation offers v...