Inside A StartUp The Up Company

This week we are delighted to be joined by advertising legend, and theUp.co investor, Sir John Hegarty. He gives us a tour of his remarkable career in advertising, from getting involved in advertising as a result of a love for ideas right the way through to Levi's 501 campaign and introducing us to Audi's famous "vorsprung durch technik" phrase. He also talks about how advertising is a great world for those who want to understand the fundamentals of business and how to manage the creativity of individuals whilst balancing the success of their business. Charlie and Sir John delve into the power of having a brand vs just a business whilst also touching on what it takes to create a memorable brand. Sir John also lays out his investment strategy that he deploys at the Garage Soho, with a key focus on product because as we learn earlier in the episode, there is only so far marketing can take you... This episode really does have so many valuable lessons that can be applied to your work and personal life, enjoy!

This week on Episode 4 of the Inside a Start-Up podcast Charlie is joined by Ben Lee, an early-stage investor at The Garage Soho. The Garage Soho is an early-stage investor and brand builder behind some of your favourite brands such as made.com, Camden Town Brewery and of course your all-time favourite ChargedUp.Ben talks about his background and how he got into the mysterious world of investing and what it takes to raise investment. He also talks about how the pandemic has affected investing in start-ups and what this means for the future of the UK start-up infrastructure and also touches on how The Garage reacted to a technology start-up pivoting to distribute... hand sanitiser? This week really is a cracking episode with lots of interesting subjects, enjoy!

This week we are joined by Jamies Rawsthorne, better known as Jay from The Zac and Jay show. We discuss what it takes to create engaging, impactful content from the confines of your own four walls without access to the outside world. Jay also takes us through the often secretive world of the business behind YouTube, the explosion of content entrepreneurs, and what is required to make it as a full-time influencer. We also chat about the influence YouTuber's can have on promoting social responsibility (such as respecting social distancing) and not just promoting products. Enjoy!

This week we are joined by James Metcalfe, Head of GB Customer Acquisition at Diageo. We talk about how Diageo lead the way in helping to reopen to the UK's favourite sector, the on-trade. Listen to find out how we worked collaboratively to provide 20,000+ hand sanitiser dispenser units to 15,000+ pubs in only 4 weeks, helping keep staff and returning punters safe from COVID. We also discuss the new innovations that are set to revolutionise the way we enjoy a tipple as the pandemic has accelerated the industry's technology adoption. Enjoy!

This is the 'Inside A StartUp' podcast hosted by Charlie Stewart and is joined by Co-Host Charlie Baron, Co-Founder of The Up Company. Each week we bring you fascinating and engaging insights into the behind the scenes mysterium of start-up life with the help of some inspirational individuals who have a story to tell.

We are a practical podcast that aims to give our audience actionable insights into what it takes to start and grow a business from the ground up. We will be sure to highlight mistakes to avoid, philosophies to live by, and of course, do all of this whilst providing entertaining and engaging conversation.

This week the two Charlie's are joined by The Up Company CEO Hugo Tilmouth. They introduce who The Up Company are and discuss their own journey from a 4 man team in East London to a brand which spans 3 countries across Europe with a reach of millions of users. We talk about how to find investment, how to hire a rockstar team, and how to survive and thrive in the midst of an international crisis. Enjoy!