INspired INsider Podcast Dr. Jeremy Weisz

Jason Friedman is the Founder of CXFormula. Through CXFormula he helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, Disney, Bank of America, Wells Fargo, Fidelity, Stanford University, and Harvard University. In 2008, Jason sold his first company Creative Realities in the high 8-figures. He has started and successfully exited four other businesses.
In this episode… Have you ever wondered how some companies create unforgettable experiences that keep customers coming back for more? Is there a secret recipe for designing a customer journey that leaves a lasting impression? How does one tap into the innovative world of customer experience design and transform it into measurable success?
Customer experience expert Jason Friedman reveals how to overcome the inertia that hinders customers and employees from engaging fully with your business. He shares CXFormula's approach to crafting journeys that resonate with audiences and drive remarkable results. Jason introduces the Kinetic Customer Formula, a system combining theater techniques and business strategy to create powerful customer experiences.
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Friedman, Founder of CXFormula, about customer experience design. Jason talks about the unique approach of CX Formula to enhance customer journeys for businesses, how to overcome the common friction points in business, and the structure and offerings of the Kinetic Customer Formula program.

Ben Dankiw is the Founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid media before developing a passion for SEO around 2015. He has successfully grown NAV43 by focusing on small- to medium-sized businesses, fostering strong relationships, and keeping abreast of digital trends and changes.
In this episode… Just how complex has the world of digital marketing become? With data privacy making headlines and algorithms constantly changing, businesses find it overwhelming to keep up. How can you navigate these challenges and still find success?
Results-driven digital advertiser Ben Dankiw shares how his agency has adapted to significant changes in the digital marketing landscape. He unpacks the evolution of his agency and its niche, moving from a restaurant-focused strategy to becoming a specialist in performance marketing. He details how content updates from Google have changed the game for content marketers, emphasizing the power of community and relationships in building a successful agency. The discussion also touches on the importance of a morning routine and creating a community-driven platform for sharing morning habits.
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Dankiw, Founder of NAV43, about navigating digital marketing changes. Ben explores how NAV43 has thrived amidst the evolving digital world, the challenges and opportunities within the digital space, the impact of AI on content strategy, and the agency’s experience with notable clients like Quark and Transformer Table.

Payam Zamani is the Founder and CEO of One Planet Group, a hybrid tech firm that embodies his principles of combining business with a life of service. He is an Iranian-born entrepreneur, investor, and author who fled his homeland as a teen due to religious persecution. Payam co-founded AutoWeb, one of the first online car marketplaces, which went public in 1999. He is also the author of Crossing The Desert, an autobiography reflecting on his experiences of perseverance and embracing life's demanding journeys. Payam is a mission-driven individual who has invested in numerous companies while committed to improving the world.
In this episode… Imagine fleeing your country at the age of 16, escaping religious persecution, and embarking on a perilous journey. Now, fast-forward a decade to find yourself at the helm of a publicly traded company worth millions.
Serial entrepreneur Payam Zamani explores his powerful story, from leaving Iran to his tremendous success and challenges in the business world. He shares the emotional backstory of his early days in Iran, his culture shock upon arriving in the US, and his potent entrepreneurial spirit, which led to the creation of AutoWeb and his tech firm One Planet Group. Payam’s testament to surviving and thriving shows a relentless pursuit of a business that benefits humanity.
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Payam Zamani, Founder and CEO of One Planet Group, about his journey from a refugee to a tech magnate and philanthropist. Payam opens up about the moments that shaped him, the core philosophies that drive his investments and business decisions, and how he's leveraging his vast experience to create a better world through One Planet Group.

Greg Hickman is the Founder of AltAgency, where he has trained and consulted over 700 agency owners, freelancers, and service providers. Greg specializes in helping businesses productize their services, monetize their expertise, and implement systems to improve client success and free up their time. With a wealth of experience from being a project manager at a large agency to founding his own successful agency, Greg has a deep understanding of the digital and creative agency space. He has a knack for creating systematic sales experiences and building team processes that scale.
In this episode… In an ever-evolving digital landscape, how can agency owners, freelancers, and service providers navigate the challenges of scaling, systematizing, and productizing their services? Can the journey from hands-on service provider to a more leveraged business model really be achieved without losing the essence of what made the business successful in the first place?
Greg Hickman, a growth marketing expert, melds productizing services, implementing systematic sales and fulfillment processes, and building the right team and systems to free up the owner's time. Through his work, Greg has demonstrated that it's possible to scale an agency or service-based business without being bogged down by custom, labor-intensive work. He emphasizes the importance of moving away from traditional time-for-money service models towards offering productized services or consulting packages that deliver value while optimizing operational efficiency.
In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Greg Hickman, the Founder of AltAgency, to discuss the opportunities and challenges of restructuring services within agencies. Greg takes listeners through his journey of creating a productized service that leveraged his niche expertise, sharing transformative insights on transitioning from big agency structures to smaller, nimble businesses and navigating the hard decisions in pivoting an agency towards productized services. 

Bob Froese is the Founder of Bob's Your Uncle, an innovative creative agency known for launching global brands and executing high-impact marketing strategies. With over two decades of experience in the advertising industry, Bob has led his company to work with clients like Canon, Mike's Hard Lemonade, and Popeyes. He grew up as a Mennonite in rural Manitoba with no TV, radio, or movie exposure, making his accomplishments in the advertising world all the more remarkable.
In this episode… Have you ever imagined disrupting a global event like the Olympics without breaking a rule or launching an unknown brand to compete with giants in the industry? What if someone told you that achieving these feats takes more than traditional marketing tactics?
Experienced brand and rebrand practitioner Bob Froese delves into how he turned a small agency into a powerhouse known for its audacious marketing strategies and out-of-the-box creative solutions. He shares how he navigated the challenges of rebranding his company and his approach to building client relations, focusing on a mix of creativity, strategic thinking, and heartfelt connections. Bob reflects on the importance of mentorship in finding one’s path and on the strategic reasons behind refining the agency's niche services.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Bob Froese, Founder of Bob's Your Uncle, about how creativity and brand savvy can create disruptive market impacts. Bob weaves stories from his career about the importance of branding, the power of saying ‘no,’ and the art of making an impression that lasts decades. He also discusses the challenges and achievements of onboarding new employees and maintaining a culture of innovation within his team.

Marty Menard is the President and Chief Business Development Officer of GIANT Creative, a data-driven marketing agency focused on performance marketing and lead generation. With a deep commitment to the power of data, Marty steers GIANT Creative in delivering comprehensive marketing strategies across multiple channels for clients like McDonald's and Sola Salon Studios. As a serial entrepreneur, he has a track record of building businesses and investing in growth and leadership. At GIANT Creative, Marty's entrepreneurial spirit shines as he develops trusted partnerships while driving innovation in marketing. 
In this episode… Have you ever wondered what it takes to build a marketing strategy that truly resonates with its audience? Why do some campaigns convert while others falter at the first hurdle? Could the secret lie in understanding and tailoring messages to a precisely defined niche?
Serial entrepreneur Marty Menard explores how GIANT Creative overcomes the marketing challenges in industries like franchising and nonprofits. He delves into the specifics of data-driven marketing, sharing valuable lessons on creating a successful agency from scratch in a competitive landscape. Marty emphasizes the importance of research, the power of understanding your audience, and the role of personalized content in driving meaningful engagement and conversions. 
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Marty Menard, President and Chief Business Development Officer of GIANT Creative, about the intricacies of data-driven marketing strategies. Marty shares how GIANT Creative uses data to shape marketing strategies for niche audiences, its processes for successful client campaigns, insights into the dynamic and competitive world of franchise lead generation, and how to build resonating campaigns and conversions.