300 episodes

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

The SiteVisibility Internet Marketing Podcast SiteVisibility

    • Technology

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

    #561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen

    #561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen

    I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.


    For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.


    That's why I needed to speak to Jay & Cat.


    Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.


    Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.


    In today's episode we cover:
    - Why it's important to engage Gen Z at the beginning of the process when building your brand or launching new products and services
    - How Gen Z could end up being your most useful consultants
    - The importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging them
    - How having a sense of community might be critical to the success of emerging platforms targeting Gen Z


    I loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I'd highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.


    CONNECT WITH IMAGEN/JAY/CAT:
    - https://imageninsights.com/
    - https://twitter.com/weareimagen
    - https://www.instagram.com/weareimagen/
    - https://www.linkedin.com/company/imageninsights/
    - https://twitter.com/jaykrichards
    - https://www.linkedin.com/in/jaykrichards/
    - https://www.linkedin.com/in/cat-agostinho-227a053/
    - https://twitter.com/cat_a


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility
    - grow@sitevisibility.com


    See you next week!
     
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    • 36 min
    #560 Managing The Most Successful Migration in Dunelm's History: With Jamie Watson and Marcos Alvarez Martin

    #560 Managing The Most Successful Migration in Dunelm's History: With Jamie Watson and Marcos Alvarez Martin

    We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.


    This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.


    When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.


    Breaking down a migration that spanned almost two years, Jamie and Marcos share:


    - The roles of agencies/clients during a migration
    - The role of trust in a successful migration
    - Differences in the metrics that are monitored by clients and agencies
    - Go-to tools for technical SEO monitoring
    - How to encourage and consider cross-department working


    The standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.


    CONNECT WITH JAMIE / DUNELM:


    - jamie,watson@dunelm.com
    - https://www.linkedin.com/in/jamie-watson-ba95983b/
    - https://www.dunelm.com


    CONNECT WITH MARCOS:


    - marcos.martin@sitevisibility.com
    - https://twitter.com/markookami
    - Watch Marcos as host in our recent '60 Minutes to Migration Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69Oo


    CONNECT WITH SCOTT:


    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:


    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    You can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/


    See you next week!
     
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    • 49 min
    #559 How To Generate More Leads on LinkedIn Using 'The Rainmaker System' with Matt Clark, Chief Igniter at The Virtual Edge

    #559 How To Generate More Leads on LinkedIn Using 'The Rainmaker System' with Matt Clark, Chief Igniter at The Virtual Edge

    When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.


    Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!


    Matt's system with The Virtual Edge is specifically designed to help businesses 'Get 2 To 5 High-Value Leads Everyday Without Ads'. That seemed pretty intriguing to me and so Matt and I broke down the system in more detail on this episode.


    In addition to learning the structure of Matt's 'Rainmaker' system, we also discuss:


    - Why it's important to become comfortable in the organic side of LinkedIn before starting your automation journey
    - Why business owners need to take personal responsibility for marketing on LinkedIn
    - The role of LinkedIn 'pick-up lines' in initiating connections
    - How to improve your LinkedIn profile in 20 minutes 😉


    CONNECT WITH MATT / THE VIRTUAL EDGE:


    - https://thevirtualedge.com/
    - https://www.facebook.com/TheVirtualEdge/
    - https://www.linkedin.com/in/mattclarksa
    - The '20 Minute Profile Makeover': https://thevirtualedge.com/profile/


    CONNECT WITH SITEVISIBILITY:


    - https://www.sitevisibility.co.uk/
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - https://www.instagram.com/sitevisibility/
    - https://www.youtube.com/user/SiteVisibility
    - grow@sitevisibility.com


    CONNECT WITH SCOTT:


    - https://www.linkedin.com/in/scottcolenutt/
    - scott.colenutt@sitevisibility.com


    See you next week!
     
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    • 44 min
    #558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi

    #558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi

    Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.


    The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.


    Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.


    So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.


    In today's episode we explore:


    - Joe's tips on how to keep inspired and creative
    - Characteristics of great content marketers
    - The unusual but highly effective way that Joe decided to market his first fiction novel
    - The content marketing trend that Joe is most excited about


    I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.


    CONNECT WITH JOE:
    - https://www.joepulizzi.com/
    - https://twitter.com/joepulizzi
    - Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/
    - Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://twitter.com/sitevisibility
    - grow@sitevisibility.com


    CONNECT WITH SCOTT:
    - https://www.linkedin.com/in/scottcolenutt/
    - scott.colenutt@sitevisibility.com


    See you next week!
     
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    • 38 min
    #557 How To Improve Your Content's Linkability: Interview with Alex Tachalova

    #557 How To Improve Your Content's Linkability: Interview with Alex Tachalova

    It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.


    Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.


    In today's episode we explore:


    - Alex's position on paying for links
    - Overlooked prerequisites of great link building
    - What you can add to your content to make it more linkable
    - How to maximise your chances of securing links by finding the right people to talk to




    CONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS:
    - https://alextachalova.com/
    - https://twitter.com/alextachalova
    - https://digitalolympus.net/


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://twitter.com/sitevisibility
    - grow@sitevisibility.com 


    CONNECT WITH SCOTT:
    - https://www.linkedin.com/in/scottcolenutt/
    - scott.colenutt@sitevisibility.com
     
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    • 37 min
    #556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany

    #556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany

    Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.


    James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).


    This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.


    With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one. 


    In this episode you'll learn:
    - How podcasts tours can help you promote a product, service or just get you unstuck
    - How to generate topic ideas for your podcast
    - Technical skills and resources to help you launch or improve a podcast


    More from James:
    - https://www.podcast.co/ 
    - https://www.podcast.co/courses/blueprint
    - https://www.youtube.com/watch?v=DWlgiTNrKu0 
    - https://radio.co/ 
    - https://www.matchmaker.fm
    - https://www.linkedin.com/in/jamesmulvany/ 
    - More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs 
    - https://jamesm.com/


    Connect with us: 
    - https://twitter.com/sitevisibility/
    - https://www.instagram.com/sitevisibility/
    - https://www.facebook.com/SiteVisibility/


    Connect with Scott:
    - https://www.linkedin.com/in/scottcolenutt/
    - scott.colenutt@sitevisibility.com 
    - Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co 
     
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    • 44 min

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