4 min

Is a Job to be Done About Functionality‪?‬ JTBD at Work by Alan Klement and Eric White

    • Økonomi

Create breakthrough innovations by focusing on why instead of how.

Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

Create breakthrough innovations by focusing on why instead of how.

Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

4 min

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