2 episodes
Just Enough Data Karyn Kelbaugh
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- Økonomi
Exploring what customer research can do for small business owners.
Small businesses are unique. We don't need big data. We just need the right data to answer our questions and keep us moving and improving. On this podcast, we are going to focus on the research practices that strengthen small businesses and make them more profitable, with particular emphasis on learning about the people we serve. We want to make getting and using data easier.
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Ep 2: Questions You Can Ask Your Clients Right Now
So. It's been a minute (or 2 months) since we recorded our intro episode and we were just getting ready to start publishing our first few episodes when the entire world started dealing with a global pandemic. We are living right now in a constantly changing and uncertain reality, so we wanted to make sure our episodes were as useful and as relevant as possible.
Today's episode covers two main topics:
1. Why we need "new data" to learn about the specific obstacles our clients are facing right now. Hint: It's so we can figure out how best to help them and help us figure out what to focus on in our businesses that will help us find direction right now.
2. We give you some actual questions that you can ask your clients right now and talk about how to do the asking if you're not sure.
We really hope that you find this conversation useful. I know it's crazy right now and we are all just trying to find our way forward.
Take care of yourselves. Thank you!
www.justenoughdata.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/justenoughdata/message -
Ep 1: Introducing the Just Enough Data Podcast with Karyn Kelbaugh and Maggie Hodge Kwan
In our first episode of #JustEnoughData, we give you a quick idea of what the Just Enough Data podcast is going to be all about and give you some background on who we are and why we're doing this.
Tl:dl; It's about examining how small businesses can learn more about the people they serve, and use that data to help improve their services, marketing, and relationships with their clients. And helping you find the best data with the least effort. In short, actionable research.
There are plenty of awesome podcasts out there talking about metrics and KPIs and all those wonderful sorts of big number data, but we are here to talk about the other kinds of data, the kinds where you actually learn about your clients, human to human.
Why? Because we're nerds and we love actionable research.
Thank you for listening.
www.justenoughdata.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/justenoughdata/message