Catherine Watkin talks about doing Joint Ventures and teaching business owners on how to have a sales process and conversations that feel very authentic and comfortable and get great results.
Who is Catherine Watkin?Catherine busts myths about Joint Ventures and tells us how she overcame themCatherine’s biggest take-away in using Joint VenturesHow did Catherine package her offers?What kind of affiliate software does Catherine recommend for you to use?How did Catherine identify who her JV partners will be?What if you need a JV partner now?What kind of promotion sequence does Catherine do now?Does Catherine have an affiliate manager when she does her launches?What things does Catherine do to nurture her relationship with her JV partners?The one thing you should do right away to get started with Joint VenturesCatherine talks about her program and what results you can expect from itLinks in the podcast:
Who is Catherine Watkin?Catherine is a sales expert, who specializes in heart-centered sales.It’s about working with people who have gone into business primarily because they feel called to make a difference to the world and to other people but still want to make their business profitable.Catherine teaches them how to have a sales process and conversations that feel very authentic and comfortable and get great results.Catherine had a very long career in sales. From the age of 23 onwards, she had worked in various different sales and sales related roles. She then left her corporate sales career when she was in her mid-30s because she wanted to find out what it was that she was meant to do.She then retrained with lots of different modalities – with a yoga teacher, as a nutritional therapist, she learned reiki and acupuncture, she trained as a coach and an NLP practitioner.In the end, she came back full circle, realizing that her real gift was teaching people with businesses which are making a difference, how to sell what they do.With the journey she took, she really understood herself. She also understood her client’s businesses often because she had been there and tried to do their businesses before herself.
Catherine busts myths about Joint Ventures and tells us how she overcame themJoint Ventures is the main and probably the only marketing strategy that Catherine has used in her business. It has grown her business in the last four years and it is what she lives and breathes.When Catherine first worked with a mentor, who encouraged her strongly to do Joint Ventures, her first and very strong reaction was that she can’t ask people to help her and to promote her. It was so uncomfortable for her.She had to have a very big mindset shift to understand that it’s OK to ask someone to promote her and they might say no and they might say yes.Catherine taught and made sales but it felt very different to go out to her business peers and colleagues and ask them to promote her. It was a very uncomfortable thing that she had to get over.Catherine also noticed that people are thinking that Joint Ventures have to be really big and complicated events. They look at all the big market systems, great, big Joint Ventures, multimillion, big commissions, lots of technology required to set up affiliate programs.When she did her first Joint Venture, she only had 300 people on her list. She felt tiny in her business contacts. She tells us that you can do a Joint Venture no matter where you are, not needing any complicated technology, and you don’t have to pay large commission.