Lava Digital Podcast Lava Digital

Learn how to bring together customer interactions to increase segmentation, personalization and engagement
In a rapidly evolving world, companies are looking at leveraging their own data to deliver value to their customer and stakeholders. The pandemic has increased the switch to online purchase or online interactions with businesses, while the slow phasing of the cookie will require companies to focus on their first party data.

The challenge is then to bridge the gap between offline data and online behavior. Customer data are sitting in multiple offline databases and online properties such as website or mobile apps. An Enterprise Customer Data Platform reconciles online and offline data and bring the intelligence that marketers and business lines can leverage on to improve segmentation, product and services.

What you can expect to learn from this podcast:


Understand Each Customer with a Unified Profile of first, second and third-party data
Orchestrate and Activate Experience based on an enriched segmentation
Predict What customer Need – Real Time Intelligence Decisioning
Build Individual Customer Journey and increase Customer Lifetime Value