Leader Generation TenloRadio

Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google’s extensive media inventory for improved lead quality and conversion rates.
Matz, a product lead for Google Performance Max, shares compelling success stories from companies who’ve seen notable enhancements in lead qualification and ROI after upgrading their campaigns. He stresses the need for robust measurement and patience to fully leverage PMax.
Tune in to learn how to refine your lead generation tactics and achieve remarkable results with Google Performance Max. Plus, don’t miss your chance to get a virtual front-row seat at Google Marketing Live on Tuesday, May 21, 2024, to discover the latest Google Ads innovations and see how Google AI can boost your business. Register now!
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Matz Lukmani:
Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Topics In This Episode:
 
Advantages of Google Performance Max
Client success stories
Technical advancements
Measurement and upgrades
Digital transformation
Value-based bidding
Campaign optimization
Quality control and security

Will Cady, Reddit’s Global Brand Ambassador, shares practical advice on transforming anxious feelings into creative fuel and highlights the importance of managing emotions to enhance creativity. We also explore how artificial intelligence is changing the creative workforce and why Will believes AI is best used to complement, not replace human creativity.

This week, Tessa and her guest, Evan Shapiro, explore how brands must adjust to changing consumer behaviors, highlighting the essential shift from reach to meaningful engagement.

Discover key strategies for navigating the post-cookie marketing landscape on this episode of the Leader Generation podcast.

In this episode, you’ll hear why it’s smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success.

Learn how to make data your ally in the creative process, and shape campaigns that speak directly to the hearts and minds of your ideal customers.