Let's Talk Loyalty Paula Thomas

The Loyalty Academy™ senior faculty members, Bill Hanifin and Aaron Dauphinee, are back from CRMC 2024 to bring you this week’s "Wiser Loyalty" podcast episode. This is the last week of this month’s topic series which is drawing constructs from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). This week the share their perspectives on the importance of creating seamless, brand aligned, and remarkable redemption experiences for members or experiences that are the reward themselves.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation which is nearing on 1,000 individuals across 53 countries worldwide. 
Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠
2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠
3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer 

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.
Steve joins us on Loyalty TV to explain how global "roadside assistance" organisations around the world are evolving in 2024.
He also shares how the "Canadian Automobile Association" obsesses about creating value for its members, whether they are drivers or not!
While many of us as loyalty professionals rely on "earn and burn" loyalty models to drive engagement, their "membership mindset" creates new opportunities for growth that are fascinating for us all!
Listen to enjoy my conversation with Steve Allmen.

 Show notes:
1) Steve Allmen
2) Canadian Automobile Association
3) LTL #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights
4) Watch the full interview at www.Loyalty.TV
 

David Slavick is Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easily due to David’s extensive experience both brand side and consultancy/agency side. We enjoy the deep dive into partnerships, programme commercials and programme manager pain points.
Hosted by Amanda Cromhout
Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠David Slavick
2) ⁠⁠⁠⁠⁠⁠⁠ Ascendant Loyalty Marketing

 

This week’s "Wiser Loyalty" podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee back together again. This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). 
In this episode, Bill and Aaron build upon last week’s episode that looked at the importance of attainable rewards but with a tint towards aspirational and experiential redemptions. This week they swing the pendulum to the other end of the redemption spectrum to look at loyalty programs that utilize micro-redemptions and why.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation which is nearing 1,000 individuals across 53 countries worldwide. 

Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠
2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠
3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer 

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+, the lifestyle rewards app of Singapore Airlines from KrisFlyer, the rewards programme of Singapore Airlines Group.
Australia is the largest market for Singapore Airlines outside of its home base, and we were thrilled with the opportunity to hear about their achievements in such a mature loyalty market.
Our guest is Udhara de Silva, Head Loyalty Marketing (Australia) at Singapore Airlines who brings an incredibly interesting global perspective to this role.
Listen to enjoy this conversation with Udhara de Silva, from Singapore Airlinesin Australia.

Show notes:
1) Udhara de Silva
2) Kris+
3) Kris Flyer program
4) Singapore Airlines
5) Watch the full interview at www.Loyalty.TV

This episode focuses on VOXI Drop – Vodafone UK’s multi-award winning Gen-Z targeted surprise and delight loyalty programme.
 With Matt Eldridge and Jonny Greenslade-Cross, the VOXI Proposition and VOXI Drop Proposition Leads. They are both telco loyalty specialists – Matt has delivered a number of successful loyalty initiatives over the years. In 2012 he launched “Additions” - Carphone Warehouses’ innovative loyalty program, he then led EE’s loyalty strategy for a number of years before moving to VOXI in 2022. Jonny has worked across Vodafone and VOXI since 2021, in numerous digital and loyalty roles.
Today we will be learning about their favourite loyalty programmes, how VOXI Drop is building real customer engagement with its Gen Z audience and all about their plans for the future.
Hosted by Charlie Hills
Show Notes:
1)Jonny Greenslade-Cross 
2) Matthew Eldridge
3)  ⁠⁠⁠⁠⁠VOXI Drop
4) European Loyalty Whitepaper
5) Mando-Connect
6) YouGov