67 episodes

Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.

Local to Legend Emily Steele

    • Økonomi

Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.

    66 - Shedding Expectations, Living in a Van, and Reclaiming Your Life with Ciara Ladroma

    66 - Shedding Expectations, Living in a Van, and Reclaiming Your Life with Ciara Ladroma

    In this week’s podcast episode, Emily chats with Ciara Landroma, an entrepreneur, coach and van-lifer who finally said yes to her dreams and shed the expectations of other people a year ago to set off on her own adventure traveling the country, working on the road, and supporting women with finding financial freedom. She joins Emily to chat more about letting go of goals that weren’t really hers to begin with, selling it all and living in a van, and her new found love for content creation.A c...

    • 42 min
    65 - Launching a Local Music Venue with Tobi Parks from xBk

    65 - Launching a Local Music Venue with Tobi Parks from xBk

    In this week’s podcast episode, Emily chats with Tobi Parks, an entertainment and intellectual property attorney, majority owner and CEO of xBk, a Des Moines-based music venue, and Board Vice President for the National Independent Venue Association Foundation.Listen in as Tobi & Emily chat through Tobi’s experiences in the music world, both as an artist and on the business side. Tobi shares how her journey led her from rural Missouri to New York City and details her decade in the city wor...

    • 29 min
    64 - Empowering Kids in the Kitchen with Sue Honkamp from Real Food 4 Kids

    64 - Empowering Kids in the Kitchen with Sue Honkamp from Real Food 4 Kids

    In this week’s podcast episode, Emily chats with Sue Honkamp, founder of Real Food 4 Kids, a brand dedicated to offering food education and hands-on cooking classes for kids and teens. Sue is passionate about getting kids involved in the kitchen and teaching them how to create wholesome, tasty meals for themselves and others.Listen in as Sue & Emily talk about Sue’s background at Oscar Meyer that led to a career shift and motivation to investigate the foods she and her family were consumi...

    • 28 min
    63 - Building an App for Local Business Owners to Share Food & Drink Deals and Live Events with Grace Rigdon from deetz

    63 - Building an App for Local Business Owners to Share Food & Drink Deals and Live Events with Grace Rigdon from deetz

    In this week’s podcast episode, Emily chats with Grace Rigdon, co-founder and COO of Deetz. Deetz is an app that you can use to see what’s happening around you right now in your very own community. As a fellow tech co-founder on a mission to support local businesses in every community they’re in, Emily and Grace dive into Grace’s journey into the startup space, her first business that led to Deetz, and how Deetz supports its users and small business subscribers.Tune in for topics like:Grace’s...

    • 38 min
    62 - Writing a Small Business Survival Guide with Jackie Reses & Lauren Weinberg, Authors of Self-Made Boss

    62 - Writing a Small Business Survival Guide with Jackie Reses & Lauren Weinberg, Authors of Self-Made Boss

    In this week’s podcast episode, Emily chats with Jackie Reses and Lauren Weinberg, co-authors of new release, Self-Made Boss, a book designed to give small business owners an essential survival guide with stories and experiences from business owners and advice from industry experts. Whether you’ve been in business for 30 years or have been noodling on a new idea, this book will offer you tangible, actionable advice you can implement right away.Jackie & Lauren join Emily to discuss their e...

    • 28 min
    61 - Creating a Conference Focused on Connection with Lisa Even from Even Connection

    61 - Creating a Conference Focused on Connection with Lisa Even from Even Connection

    In this week’s podcast episode, Emily chats with Lisa Even, founder of Even Connection and corporate culture junkie turned entrepreneur. Lisa joins to share more about her one million interview mission, upcoming conference, and how she’s striving to build more connection opportunities in the world.Lisa founded Even Connection in 2019 after years of building strong team cultures in the medical and financial industries. She decided it was time to take her expertise to more people so she opened ...

    • 26 min

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