Manage Smarter C. Lee Smith, Audrey Strong & C-Suite Radio

Frank Somma is a sales and communications expert, speaker, author, and lifelong charity fundraiser.  Frank holds a degree in NLP, Neuro-Linguistic Programming widely accepted as THE communications science, and has been speaking professionally for over 15 years winning accolades from such notable organizations as DLL Bank, GE, Xerox, EMC and several Big I associations. His latest book is B2B is really P2P How to Win with High Touch in a High tech world is selling well and has a 4.9 star rating on Amazon! Frank lives in Holmdel, NJ and when he isn’t occupied with one of his businesses, he’s either raising money for The Cooley’s Anemia Foundation, out running with his dog or in the kitchen cooking homemade pasta.  
 In this podcast for managers, Audrey, Lee and Frankdiscuss:  
· How big tech is affecting management tasks and workflow
· How to lean into new technology and AI to increase efficiencies as well as communication
·  How to recognize and match tone, pace and speaking style of prospects and clients
·   Why just B2B and what about B2C?
·    What's the best approach? In person meeting, phone call or email?
·    Frank's advice for leaders on how to establish personal relationships with bankers, the board and investors?
“In a popular Yale experiment, researchers used coffee to learn how physical sensation influenced mental judgment.  To test their hypothesis about the importance of temperature, research assistants casually asked that the undergraduate test subjects briefly hold either a warm cup of coffee or iced coffee as they wrote down the information. The subjects were then given a packet of information about an individual and then asked to assess his or her personality traits. The participants assessed the person as significantly “warmer” if they had previously held the warm cup rather than the iced cup. As an aspiring master communicator, this reminds me to see who and not through.  It reminds me to take a beat, make eye contact, and smile.  It reminds me to ask a question and listen earnestly to get to know a little about the people I encounter. ”– Frank Somma
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
Connect with Frank Somma
https://www.franksomma.com/
https://www.linkedin.com/in/frank-somma-473ab612/
 
Connect with Manage Smarter Hosts
 ·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C.Lee Smith  

Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterpriseclients. Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in Journalism and PR respectively. His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2BEcommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One.
In this podcast for managers, Audrey, Lee and Ryan discuss:  
· How big tech is affecting management tasks and workflow
· How to harness the power of new tech and AI without becoming lazy and destroying credibility with stakeholders
· How to determine what to use technology to scale and create efficiencies
· Do’s and Don’ts of marketing automations and tech
· Using tech properly to improve lead generation and lead quality in marketing
“The reaction and why I have this perspective on technology in marketing is it made us all lazy! It made it too easy for us to scale without thinking about what we’re scaling.”– Ryan Ruud
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
Connect with Ryan Ruud
www.lakeone.io
https://www.linkedin.com/company/lake-one/
https://www.facebook.com/lakeonedigital/
Connect with Manage Smarter Hosts
 ·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C.Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Weylman, at age 6, Richard was orphaned and lived in nineteen foster homes and attended eleven different schools. Rather than becoming victim of those circumstances he overcame them and has had remarkable business success including as an award-winning general sales managerof Rolls Royce to heading sales and marketing for the Robb Report- A Magazine for the Luxury Lifestyle from its inception until its record liquidity event. A Hall of Fame inducted Keynote speaker Richard has also been inducted into the Customer Experience Hall Of Fame for his legendary work helping brands engage with their customers and retain them. He is the author of two international bestsellers, the latest of which, The Power of Why: Breaking Out in a Competitive Marketplace is in seven languages and is also a CEO Reads bestseller. His next book 100 Proven Ways to Acquire and Keep Clients for Life is available on Amazon or your favorite bookstore. Finally, he is a Horatio- Alger nominee for his philanthropic work on behalf of orphans and widows.
In this podcast for managers, Audrey, Lee and Richard discuss:  
·  What differentiates you with today’s customers with their experience
·  Concrete examples of right from wrong in service levels
·  Free or inexpensive ways to change your business deliverables to garner client loyalty
· Why creating brand evangelists is critical to growing your business
“Thoughtfulness, empathy, caring, and kindness are valuable relationship-building traits that no amount of competitor marketing dollars can defeat.”– Richard Weylman
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
 Connect with Richard Weylman
https://richardweylman.com/
https://www.linkedin.com/in/richard-weylman-keynotespeaker/
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: AudreyStrong                                                                   
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Joel Garfinkle has been an executive coach for 20+ years and is the author of 11 books, including “Executive Presence: Step Into Your Power, Convey Confidence, & Lead With Conviction." Joel is well-known as one of the most effective and innovative executive coaches in the country. His passion and energy is infectious,
motivating and encouraging. He has a no-nonsense style in which he advises, challenges, provokes, guides and pushes his clients. Joel possesses great insight and knowledge, which he is able to convey clearly and with enthusiasm.
In this podcast for managers, Audrey, Lee and Joel discuss:  
·   What is executive presence and how do I know if I have it or not?
·   The 3x3Executive Presence Model
·   Statistics that show lack of Executive Presence could stall your career trajectory
·   Specific behavioral changes you can make to improve your presence
“Too often leaders underestimate the importance of executive presence, potentially compromising their professional success. It matters. When 400 CEOs were asked how they choose next-level leaders, 89% of them said they looked for one critical trait—executive presence. As you rise in your organization, you’ll realize how much greater your executive presence must become.”– Joel Garfinkle
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
 Connect with Joel Garfinkle
https://garfinkleexecutivecoaching.com/
https://www.linkedin.com/in/joelgarfinkle/
https://www.facebook.com/garfinkleexecutivecoaching
YouTube channel: https://www.youtube.com/@joelgarfinkle
https://twitter.com/JoelGarfinkle
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C.Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

With us today is Dr. Jean Oursler, otherwise known as the Results Queen!
Dr. Jean has a Ph.D. in business psychology and is considered one of the
country’s top business consultants, a top-rated speaker, and a world class
business performance coach. She is the author of "Give up Goals and Results are Yours”. Dr. Jean works with entrepreneurs and their leadership teams to implement a comprehensive business management system called EOS which is designed to help organizations improve their performance, efficiency and profitability. EOS, which stands for Entrepreneurial Operating System, addresses the major frustrations that business owners and their leadership teams often experience. This includes improving organizational clarity, accountability, right people in the right seats, process efficiency and increased revenue.
In this podcast for managers, Audrey, Lee and Jean discuss:  
· What is Caveman Brain?
· Why is having a sense of urgency killing your business?
· The Entrepreneurial Operating System

"Leading isn't easy and a lot of leaders make it up as they go - they don't have a
roadmap. If leaders had a roadmap for the next 90 days of rocks, goals,
priorities, etc. and they communicate it effectively, everyone could be working
in the same direction for the good of the whole..”– Dr. Jean Oursler  

Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
Connect with Dr. Jean Oursler
www.cavemanbrain.com
https://www.eosworldwide.com/drjean-oursler
 Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C.Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Wendy Swire brings more than twenty years of expertise in executive and leadership coaching, organizational change management and leadership consulting. Working with Fortune 50 senior executives, as well as governmental and international organizations, Wendy specializes in teaching techniques for rewiring the brain to provide increased adaptability, resiliency and cognitive fitness. Her background as a former Wall Street Banker and training as a diplomat makes her uniquely qualified to coach a diverse list of clients, including global audiences and leaders at all levels.
SPECIAL PAGE FOR LISTENERS TO TAKE SABOTEUR BRAIN ASSESSMENT FREE: https://swiresolutions.com/manage-smarter-podcast/
In this podcast for managers, Audrey, Lee and Wendy discuss:  
·  What are Sage vs. Saboteur Brains?
·  How to recognize the conversation you’re having with yourself? Are your conversations with yourself giving you your BEST self?
· How to train your brain OUT of Saboteur Brain
· Tips for sales managers to be better at coaching and developing sales staff out of negative self-talk
"Everyone knows the health benefits of staying in
shape through physical fitness, but most leaders ignore their mental fitness
which is equally important in their ability to be more adaptive and create
success through laser-focused results.”– Wendy Swire  
Build Credibility and Effective
Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
Connect with Wendy Swire
www.swiresolutions.com
https://twitter.com/wendyswire
 https://www.linkedin.com/in/wendy-sherwin-swire-ma-pcc-0286961/
 Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C.Lee Smith  
 Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices