Market Proof Marketing: Home Builder Marketing Insights Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who don’t, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up! Story Time (07:48)Jessie's tagline for the episode is “it’s not slow, you’re slow”.Kevin had an interesting conversation with someone from one of the top 25 builders.Andrew’s self driving trial ended and he is sad.The News (29:45) The Q1 2024 Online Sales Benchmarks (https://www.doyouconvert.com)AI is making Meta’s apps basically unusable (https://www.fastcompany.com)Predicted 25% Drop In Search Volume Remains Unclear (https://datos.live)Most Americans Have Regrets About Buying a New Construction Home (2022 Data) (https://www.realestatewitch.com)Three-Quarters Of Households are Priced Out Of The Housing Market (https://www.builderonline.com)Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash (https://www.theverge.com)Things We Love Things We Hate (48:55)Kevin loves that his flight was upgraded to first class.Jessie gives a shout out to the blue bag nerd clusters.Andrew is loving the Ninja Creamy.Market Proof Marketing · Ep 335: It's Not Slow, You're SlowQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!













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Like and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Paul Cardis, Chief Executive Officer at ON3. Paul dissects what “Customer Experience” truly means and how it has evolved over the years and walks us through the ON3 Total CX quadrant that makes up the ultimate customer experience. After realizing that the quality quadrant wasn’t effectively being solved, Paul and other leaders in the industry decided to launch ON3! Kevin and Paul discuss the current issues in customer experience regarding survey's and share their insight on how companies can improve.Kevin and Paul discuss:Customer Experience being the “psychology of happiness”.Quick overview of the Total CX quadrant: Quality, Caring, Ease and Authenticity.Paul created ON3 after realizing that the “quality” quadrant wasn't being solved.How ON3 has developed their customer surveys.Chatbots aren’t truly solving the problem. People want human interaction.Market Proof Marketing · The Psychology of Customer Happiness with Paul CardisQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!









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Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley and Mike Lyon sit down with special guests Brian Boero, from 1000Watt, and Bryan Sheppard, the President of Coldwell Banker Select. They discuss the latest impacts and changes caused by the proposed NAR Settlement Agreement - on this special LIVE episode of Market Proof Marketing! You'll also learn how partnering with the best agents, teams, and brokers can be your key to success, even if it begins to look a little different.Market Proof Marketing · Guest Episode: Success With Realtors In A Post-Settlement World with Brian Boero and Bryan Sheppard

Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Jason Hardy, Co-Founder & CEO at Ownly, to cover customer experience, Ownly, and the pros and cons of builders partnering with realtors. They discuss the excellent customer experience provided by builders and how it is vital for the brand. They consider the negative and positive outcomes of working with realtors and question what they ultimately bring to the table. Jason walks us through Ownly, sharing the goals of the company and the surprising outcomes they’ve discovered so far.Kevin and Jason discuss:How customer experience is everything and it’s the heartbeat to most top builder brands.Having a platform that’s willing to integrate with others.What real estate agents bring to the table… or lack thereof.The solution that Ownly offers: creating trust and transparency between buyers and sellers.Ownly has shown that buyers are making big decisions at night from the comfort of their own home.Market Proof Marketing · Guest Episode: Improving The Customer Experience with Jason HardyQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!







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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well!Story Time (01:35)Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery. Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don’t even know what's in it. Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note!The News (15:17) As deal rumors fly, Alphabet and HubSpot would be a strange pairing (https://techcrunch.com)4 Google Business Must-Haves for Homebuilders (https://www.doyouconvert.com) Sorry (Not Sorry), Self-Promotion Doesn't Work (https://www.whatworks.fyi)Almost half of brands view marketing as a cost rather than an investment (https://www.marketingweek.com)Things We Love Things We Hate (49:41)Jackie loves her library! Kevin's favorite is “The Master and His Emissary: The Divided Brain and the Making of the Western World” by Iain McGilchristJulie is obsessed with frozen mango.Market Proof Marketing · Ep 334: Lead Attribution is BrokenQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!











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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it’s really a conversation about messaging and content.Story Time (07:17)Andrew is testing the full self-driving scope of his Tesla.Kevin is noticing that the phrase “what's old is new” isn’t always accurate and what’s old stays old and becomes irrelevant.Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.Julie’s AI audio book turned out to be a failure.The News (35:51) Always Assume the **Appropriate** Appointment (https://www.doyouconvert.com)How an iPhone Powered by Google’s Gemini AI Might Work (https://www.wired.com)Welcome to the AI gadget era (https://www.theverge.com)Things We Love Things We Hate (01:09:16)Kevin’s favorite is a Youtube channel called 3Blue1Brown.Beth loves that the Baltimore Orioles are back!Andrew enjoys driving his Tesla.Market Proof Marketing · Ep 333: Perspectives on PersonasQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!









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