Marketing Qualified Colin MacInnis

 This episode covers 6 ways you can build social proof for your website or app. Including:


Software certifications, 
Industry certifications, 
Clubs and associations, 
Events, 
Testimonials, and 
Education. 

Social proofing helps brands develop trust and position themselves in the market (achieving success).

 The deeper strategy of social proofing is that it helps founders and marketers learn about new market segments within their existing niches.

Once we identify with different groups of people, we assimilate ourselves into their community of experts, leaders, and brands.

The entire marketing process becomes much easier once you learn how to mingle within each segment of your market.

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Be sure to check out our blog where we write about new marketing strategies and help business owners implement the tactics we talk about here on the show.

To view our show notes for this episode, please click here.

Music media was provided by WonderSProd (purchased from Pond5). For legal reference, here is Pond5’s Royalty-Free License Agreement.

 This is Part 3/3 of our series on Brand Awareness and How to Build a Brand People Actually Talk About.

So far, we've broken down brand awareness into 3 types: (1) Inbound Brand Awareness, (2) Outbound Brand Awareness, and (3) Local Brand Awareness.

Part 3 concludes discussions about brand awareness and focuses on 4 ways to develop LOCAL brand awareness.

Be sure to check out our blog where we write about new marketing strategies and help business owners implement the tactics we talk about here on the show.

To view our show notes for this episode, please click here.

Music media was provided by WonderSProd (purchased from Pond5). For legal reference, here is Pond5’s Royalty-Free License Agreement.

This is Part 2 of a 3-part series on Brand Awareness.

We've broken down brand awareness into 3 types: (1) Inbound Brand Awareness, (2) Outbound Brand Awareness, and (3) Local Brand Awareness.

Part 2 continues discussions about brand awareness and focuses on 4 ways to do outbound brand awareness.

Be sure to check out our blog where we write about new marketing strategies and help business owners implement the tactics we talk about here on the show.

To view our show notes for this episode, please click here.

Music media was provided by WonderSProd (purchased from Pond5). For legal reference, here is Pond5’s Royalty-Free License Agreement.

This is Part 1 of a 3-part series on Brand Awareness.

We've broken down brand awareness into 3 types: (1)I nbound Brand Awareness, (2) Outbound Brand Awareness, and (3) Local Brand Awareness.

In this episode, Part 1, we explore 7 brand awareness tactics for inbound marketing. These are activities you can do to get people naturally talking about you and your business.

Be sure to check out our blog where we write about new marketing strategies and help business owners implement the tactics we talk about here on the show.

To view our show notes for this episode, please click here.

Music media was provided by WonderSProd (purchased from Pond5). For legal reference, here is Pond5’s Royalty-Free License Agreement.