296 episodes
Marketing Smarts Anne Candido and April Martini
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- Business
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
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Quick Hits: 4 Tips for Hosting a Successful Event
Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. This Quick Hit gives you hot-off-the-press experiences with all these aspects from our ForthRight Women (FRw) events. We’re here to resolve your worries so you can rock that stellar event. Catch the full episode here.
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Creative Series: Sam Baier, Elevate
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. Hear how to create a fantastic partnership between brands and agencies, how expectations have changed over the years, why the sports industry is behind in the marketing space, why agencies need to be the strategic advisor, and how AI and new technology open the playing field for creatives.
We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
WORKSHEETS
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Quick Hits: 4 Watchouts for the New World of Consumer Research with Janelle Estes
There’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to a few things - and we highlight 2 in this Quick Hit. Make sure to listen to the full episode here.
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Creative Series: Tom Custer, Reztark
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Studio. He has 30 years of experience in the agency world, most of which have focused on the retail industry. Hear why there’s currently a mix of generalists and specialists, whether brands or retailers lead the charge, the skills agencies bring to the table, how the creative process has changed, and how to keep your curiosity.
We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
WORKSHEETS
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Quick Hits: How to Gain Traction for Your POV
No matter what role you’re in, you often need to have a point-of-view (POV). You always need the support of your team and your clients if you want that POV to move your business along. In this Quick Hit, we have the answers you’re searching for. Check out the full episode here.
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Creative Series: Maeve Hagen, Taylor
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, Managing Partner at Taylor. They’re a purpose-led marketing communications agency that shapes possibilities for the world's leading brands. Hear why communications is so key, how to approach emerging technologies, what many brands get wrong about purpose-driven marketing, how to adapt to change, and some of her favorite Super Bowl campaigns.
We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
WORKSHEETS
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop