22 episodes

Join us in listening to Michigan State University Marketing Alumni share their career journey and best practices and key professional development advice for all students interested in pursuing and growing their marketing career.

Marketing Spotlight Marketing Spotlight

    • Business

Join us in listening to Michigan State University Marketing Alumni share their career journey and best practices and key professional development advice for all students interested in pursuing and growing their marketing career.

    Marketing Spotlight Season 2 Episode 7: Shannon Long, Founder and CEO of Brew Export & Hard Seltzer Box Co.

    Marketing Spotlight Season 2 Episode 7: Shannon Long, Founder and CEO of Brew Export & Hard Seltzer Box Co.

    Join us in listening to Shannon Long, Founder and CEO of Brew Export & Hard Seltzer Box Co., Learn how Shannon utilized a school assignment to create a company from the ground up. Shannon shares her secrets for solving a business problem and how she learned to manage a team through her local and international work.

    • 20 min
    Marketing Spotlight Season 2 Episode 6: Zach Doerr, Commercial Business Manager at Ford Motor Company

    Marketing Spotlight Season 2 Episode 6: Zach Doerr, Commercial Business Manager at Ford Motor Company

    Join us in listening to Zach Doerr, Commercial Business Manager at Ford Motor Company. Zach discusses the importance of building strong professional networks and the role this played in his career opportunities. Be encouraged to find what will have the biggest impact on your life/career journey while staying true to yourself and listening to that inner voice.

    • 21 min
    Marketing Spotlight Season 2 Episode 5: Bronté LaMirand, Associate Director, Wpromote

    Marketing Spotlight Season 2 Episode 5: Bronté LaMirand, Associate Director, Wpromote

    Join us in listening to our first advertising agency guest, Bronté LaMirand, Associate Director, Wpromote.   Learn of best practices to stay on top of the ever-growing digital marketing industry and how paid media fits into a company's marketing plan, while hearing of her own personal career journey from freelancing full-time to advertising agency life.

    • 16 min
    Marketing Spotlight Season 2 Episode 4: Lindsey Greve, CRM Marketing Manager at Interior Define

    Marketing Spotlight Season 2 Episode 4: Lindsey Greve, CRM Marketing Manager at Interior Define

    Join us in listening to Lindsey Greve, CRM Marketing Manager at Interior Define. Lindsey shares highly valuable advice on what it is like to go from a 100+ year old company to a startup environment. Learn the importance of customer loyalty and how to stay ahead of evolving trends.

    • 19 min
    Marketing Spotlight Season 2 Episode 3: Brendan Prost, Senior Account Manager at Bosch USA

    Marketing Spotlight Season 2 Episode 3: Brendan Prost, Senior Account Manager at Bosch USA

    Join us in listening to Brendan Prost, Senior Account Manager at Bosch USA. Brendan shares valuable advice on utilizing from life experience to help your team improve work processes. This episode also includes helpful insights on adapting to the nuances of teamwork, while learning and contributing your skills/talents at work and in life.

    • 17 min
    Marketing Spotlight Season 2 Episode 2: Stephanie Brieloff, National Account Manager – Mass, Club, Grocery Channels at Weber-Stephen Products LLC

    Marketing Spotlight Season 2 Episode 2: Stephanie Brieloff, National Account Manager – Mass, Club, Grocery Channels at Weber-Stephen Products LLC

    Join us in listening to Stephanie Brieloff, National Account Manager – Mass, Club, Grocery Channels at Weber-Stephen Products LLC. Stephanie shares highly valuable insight on defining customer experience and how it is managed at the corporate level. Learn what customer feedback is important when deciding how to provide better service and/or products. This episode also includes helpful information on building and rebuilding relationships in the workplace.

    • 17 min

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